Social Media Marketing Now and Next - LogicFriday's at OMLogic


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Paritosh Sharma talks on Social Media Strategy creation and Implementation at OMLogic (India's Leading Online Marketing Company) in New Delhi

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Social Media Marketing Now and Next - LogicFriday's at OMLogic

  1. 1. <ul><li>Social Media Marketing </li></ul><ul><li>The </li></ul><ul><li>way </li></ul><ul><li>Mar 06, 2009 </li></ul>
  2. 2.
  3. 3. Agenda <ul><li>Making sense of Social Media </li></ul><ul><li>What’s in it for you? </li></ul><ul><ul><li>Personal Branding </li></ul></ul><ul><li>What do we do for our clients? </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><li>Does SMM really deliver business results? </li></ul>
  4. 4. Social
  5. 5. Media
  6. 6. Marketing
  7. 7. Making sense of Social Media There is a LOT to catch up with
  8. 8. Making sense of Social Media It’s as powerful Wikipedia says: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  9. 9. … and I know you did not get anything out of what wiki said… But I also know You are desperate to speak out!! <ul><li>Social Media, is simply a platform where YOU exist!! </li></ul><ul><li>it’s your online playground </li></ul><ul><li>a place where you can live and live 24/7 </li></ul><ul><li>you catch up with friends, you blow the enemies </li></ul><ul><li>you voice your opinion, you get the latest news </li></ul><ul><li>you get connected professionally </li></ul>
  10. 10. … just a few Social Media Tools
  11. 11. Social Media in 7 letters <ul><li>How you present yourself?! </li></ul><ul><li>How you present your business?! </li></ul>How do your customer’s PERCIEVE you
  12. 12. I don’t want e-mail… I want ME-mail! Personal Branding This is what Social Media lets you take to the world!!
  13. 13. B
  14. 14. R
  15. 15. A
  16. 16. N
  17. 17. D
  18. 18. I
  19. 19. N
  20. 20. G B R A N D I N G
  21. 21. We create an Online Brand for the client <ul><li>Understanding the client’s business, we: </li></ul><ul><li>Create a Brand statement </li></ul><ul><li>Create a value proposition online </li></ul><ul><li>Position the value to get the community talking about the client’s business </li></ul>
  22. 22. Design <ul><li>Website </li></ul><ul><li>Blogs </li></ul>
  23. 23. We create The RIGHT message
  24. 24. For our customers to reach out to the RELEVANT market
  25. 25. It’s But
  26. 26. About
  27. 27. Business Right?
  28. 28. “ We help you grow your business”
  29. 29. “ We help you grow your business” We Deliver
  30. 30. “ We help you grow your business” business Results We Deliver
  31. 31. and
  32. 32. now
  33. 33. A small
  34. 34. Test
  35. 35. If you know what this is!! You would know what would WORK for the client
  36. 36. Your client
  37. 37. Your client Give the client CLARITY
  38. 38. Your client Grow with him – He needs you Give the client CLARITY
  39. 39. Big Potential but Low Entry Barrier That’s the business we are in
  40. 40. You have to have a Unique
  41. 41. You have to have a Selling
  42. 42. You have to have a Point
  43. 43. I N N O V A T I O N Our USP? Well, we see the PURPLE cow
  44. 44. What Next V iral M arketing C ommunity C entric M arketing O nline A dvertising C ampaigns T ransparent C ustomer I nteraction P latforms (Community discussion forums)
  45. 45. Thank you! <ul><li>Paritosh Sharma </li></ul><ul><li>Twitter: | Linkedin: </li></ul><ul><li>Mobile: +91 9999 765 121 | Mail: </li></ul>