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Smart phones in india

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  • 1. SMART PHONES IN INDIAParitosh Kashyap
  • 2. INDIA: SMART PHONE STATISTICS Total number of smart phone users- 44 million Smart phone penetration – 4 percent Smart phone Y-o-Y growth (2008-12) – 52 percent Mobile internet as the percent of overall internet usage- 59.4 percent Popular operating system- Android (33 percent), Symbian (20 percent), Blackberry (17 percent )
  • 3. INDIAN SMART PHONE TRENDS VIS-À-VISGLOBAL TRENDS1200 1,142 20%1000 17% 800 15% 600 Subscriber in million 10% Penetration 400 4% 200 44 5% 0 0% India Global India Global 60% 52% 70.00% 59.40% 50% 60.00% 42% 40% 50.00% 40.00% Mobile Internet 30% 30.00% 20% Y-O-Y growth (2008-12) 20.00% 13.95% 10% 10.00% 0% 0.00% India Global India Global
  • 4. URBAN INDIAN : SMART PHONE CONSUMPTIONBEHAVIOR Online searches- 90 % Chatting and webmail- 86% Social networking- 82% Video streaming- 59% Banking, travel etc- 29%
  • 5. SMART PHONE PENETRATION IN URBAN INDIA12% 10%10% 12% 8% 10%8% 10% 6% 6%6% 8%4% 6% 5% 5%2% 4% 2%0% 0% South East West North <18 18-24 >40 25% 20% 20% 15% 12% 10% 5% 0% UG Post Graduate & above
  • 6. POPULAR APPS IN INDIA
  • 7. REFERENCES http://sparkwiz.com/mobile/why-people-prefer-smart-phones-than-the- other-phones/ http://www.nextbigwhat.com/smartphone-market-statistics-for-india-297/ http://timesofindia.indiatimes.com/tech/itslideshow/5314571.cms http://www.nextbigwhat.com/top-android-apps-in-india-297/ http://www.nielsen.com/in/en/news-insights/press- room/2012/smartphone-incidence.html http://www.medianama.com/2012/12/223-india-has-137-million-internet- users-44-million-smartphone-subscribers-report/ http://www.indiainfoline.com/Markets/News/Every-third-Smartphone- user-in-India-uses-an-Android-based-handset-Survey/5568526425INATION OF NEARLYEVERYTHING –POWERED BY NEW DE