Lavasa Women’s Drive 2012
A Social Media Case Study by
Windchimes Communications
What it is all about?
Lavasa Women’s Drive:
• A signature annual event of Lavasa
• In collaboration with Bombay Times in a...
Objectives – LWD 2012
Create online buzz before Lavasa Women’s Drive
2012
Invite for registrations and voting via social p...
Building awareness and buzz
LWD 2012 Teasers
Got contestants to attend workshops
Blog post on Lavasa Women’s Drive
2012 Pune & Mumbai workshops
Fans were updated live ...
Inviting participation for the drive
Wild Card entry through Facebook
Contest for our fans and a chance for them
to win ex...
Vote! Vote! Vote!
Followers on Twitter asking for votes
Casting your vote is very important
Preparing contestants for the drive!
Sharing some Tips!
Bollywood Tadka Alerts! Exclusive updates
Car Order and Time
The flag off!
We kept our fans updated through out the Lavasa Women’s Drive 2012
Drive to Lavasa
Quote Senior VP,
Marketing & Sales
Keeping people
connected with LWD 2012
Finally the Destination - Lavasa
Quiz on Lavasa to keep the
women drivers engaged
Entry of celebrities
Live updates from L...
Post LWD 2012
Cherishing the LWD 2012 moments
Detailed results - Where
they went wrong?
Time to Celebrate
The Grand LWD 2012 Awards Ceremony
Exclusive images uploaded through
social media
The Results
Our contestants loved it!
Special LWD
Mugs by fan
1329 approx daily stories
created
400 women got themselves
checked – Can...
Bloggers covered the events
Magali Vaz
Pushpa Moorjani
We set the Trend!
#LWD2012 trending in Mumbai
No. of Retweets: 86
No. of Mentions: 190
19,94,467 audience reached
througho...
We even got celebs to tweet about us!
Thank You
http://windchimes.co.in
contactus@windchimes.co.in
Tel: (022) 26518610
CASESTUDIES
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Lavasa Women’s Drive 2012 - Case Study

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Lavasa Women’s Drive 2012 - Case Study

  1. 1. Lavasa Women’s Drive 2012 A Social Media Case Study by Windchimes Communications
  2. 2. What it is all about? Lavasa Women’s Drive: • A signature annual event of Lavasa • In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative of Tata Memorial Hospital • An part of Limca Book of Records in 2011 as the largest car rally in India • Like every year, about 350 cars started from Mumbai and culminated at Lavasa • Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad and Kolkata are invited to represent their cities at the Women’s Drive
  3. 3. Objectives – LWD 2012 Create online buzz before Lavasa Women’s Drive 2012 Invite for registrations and voting via social platforms Building awareness on cancer through this event Leverage brand ‘Lavasa’ with Women’s Drive event
  4. 4. Building awareness and buzz LWD 2012 Teasers
  5. 5. Got contestants to attend workshops Blog post on Lavasa Women’s Drive 2012 Pune & Mumbai workshops Fans were updated live about the happening at LWD workshops
  6. 6. Inviting participation for the drive Wild Card entry through Facebook Contest for our fans and a chance for them to win exciting merchandize EVERYDAY!
  7. 7. Vote! Vote! Vote! Followers on Twitter asking for votes Casting your vote is very important
  8. 8. Preparing contestants for the drive! Sharing some Tips! Bollywood Tadka Alerts! Exclusive updates Car Order and Time
  9. 9. The flag off! We kept our fans updated through out the Lavasa Women’s Drive 2012
  10. 10. Drive to Lavasa Quote Senior VP, Marketing & Sales Keeping people connected with LWD 2012
  11. 11. Finally the Destination - Lavasa Quiz on Lavasa to keep the women drivers engaged Entry of celebrities Live updates from Lavasa
  12. 12. Post LWD 2012 Cherishing the LWD 2012 moments Detailed results - Where they went wrong?
  13. 13. Time to Celebrate The Grand LWD 2012 Awards Ceremony Exclusive images uploaded through social media
  14. 14. The Results
  15. 15. Our contestants loved it! Special LWD Mugs by fan 1329 approx daily stories created 400 women got themselves checked – Cancer Awareness Instant Testimonials for services: 300+ Growth of 1168 to Fanbase
  16. 16. Bloggers covered the events Magali Vaz Pushpa Moorjani
  17. 17. We set the Trend! #LWD2012 trending in Mumbai No. of Retweets: 86 No. of Mentions: 190 19,94,467 audience reached throughout campaign
  18. 18. We even got celebs to tweet about us!
  19. 19. Thank You http://windchimes.co.in contactus@windchimes.co.in Tel: (022) 26518610
  20. 20. CASESTUDIES

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