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Brand's attack on ux
 

Brand's attack on ux

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Brand's attack on ux

Brand's attack on ux

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    Brand's attack on ux Brand's attack on ux Presentation Transcript

    • BRAND S ATTACK ON UX Paris.Young Email: parisyxc@gmail.com 1
    • Customer s interactions across the whole consumer decision journey 1. Customer experience research 2. Broadband connectivity 3. Build up digital property EVALUATE PURCHASE -Customer research -multiple awareness touch point -experience optimization for -Usability research and test -User experience trend spot -publishing extended to virtualized media multiple exposure channel -campaign site design -Existing experience audit CONSIDER -personalized experience triggered through data -on-demand customer experience journey conception -get better understanding about the brand through experience -interaction design -information architecture -target deals and offers -in store experience -O2O experience design -digital installations design -mobile, web, social (wechat) commerce revamp and design -E-store experience -digital merchandizing -streamlined payment EXPERIENCE -service design -product design -customer service -product invention -intelligent supporting tool -loyalty program BOUND -social CRM experience -community and emerging platform user experience 2
    • THANKS! 3