The science of digital marketing

The science of digital marketing The Digital Marketplace is an exciting place to be!

24/7 Real Media A global company providing integrated digital marketing solutions for advertisers, agencies and publishers Over 10 years industry experience and distinguished reputation A member of the WPP family Representing thousands of Web sites, and serving over 400 Billion ads/month Superior ad management technology platform Open AdStream Award winning search marketing technology Customer Acquisition and Branding Audience Monetization Audience Intelligence Targeting and Customer Retention Digital Advertising Ad Network and Media Management Open AdStream Award-Winning Ad Management Technology Decide DNA SEM Technology Rated #1 By JupiterResearch

A global company providing integrated digital marketing solutions for advertisers, agencies and publishers

Over 10 years industry experience and distinguished reputation

A member of the WPP family

Representing thousands of Web sites, and serving over 400 Billion ads/month

Superior ad management technology platform Open AdStream

Award winning search marketing technology

Latin America is an important and growing region in the digital media and marketing industry Realmedia Brazil is a longstanding strategic partner with 24/7 Real Media We look forward to further developing our partnership and related offerings and initiatives A Strategic Partnership

Latin America is an important and growing region in the digital media and marketing industry

Realmedia Brazil is a longstanding strategic partner with 24/7 Real Media

We look forward to further developing our partnership and related offerings and initiatives

24/7 continues to explore and invest in international and emerging markets, with key focus on Asia-Pac 24/7 has presence and partnerships in Japan, China, and Korea and expect continued growth and success in these areas and beyond Ongoing International Expansion

24/7 continues to explore and invest in international and emerging markets, with key focus on Asia-Pac

24/7 has presence and partnerships in Japan, China, and Korea and expect continued growth and success in these areas and beyond

Advertising Marketing Practices are Changing! The science of digital marketing

Advertisers are becoming more transactional overall Even within digital itself which is already more accountable than offline advertising channels Traditional brand advertiser s now becoming concerned with measuring performance Advertisers are thinking short term, and focusing on the lower part of the customer purchase funnel A Push for ROI in Advertising Purchase

Advertisers are becoming more transactional overall

Even within digital itself which is already more accountable than offline advertising channels

Traditional brand advertiser s now becoming concerned with measuring performance

Advertisers are thinking short term, and focusing on the lower part of the customer purchase funnel

Viral Marketing: Quisnos http://link.brightcove.com/services/player/bcpid1579920046?bctid=23069425001

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Online advertising networks help publishers leverage premium unsold inventory The Role of Advertising Networks Networks are a growing force in the digital ecosystem Publishers can work with multiple networks, alongside their own sales force, with no sales channel conflicts Publisher s can generate incremental advertising dollars by working with ad networks

Online advertising networks help publishers leverage premium unsold inventory

Networks are a growing force in the digital ecosystem

Publishers can work with multiple networks, alongside their own sales force, with no sales channel conflicts

Publisher s can generate incremental advertising dollars by working with ad networks

In the US, there is a growing conversation around the digital media industry concerning self-regulation and privacy issues Leaders need to establish standardization and univer s al best practice policies and procedures Consumer and industry concerns focus around user privacy and data ownership Privacy and Regulation http://www.aclu.org/pizza/

In the US, there is a growing conversation around the digital media industry concerning self-regulation and privacy issues

Leaders need to establish standardization and univer s al best practice policies and procedures

Consumer and industry concerns focus around user privacy and data ownership

The Future will be Bright and Interesting!

The science of digital marketing Obrigado!