Android Market for Developers - Android Developer Lab Q3 2011
Upcoming SlideShare
Loading in...5
×
 

Android Market for Developers - Android Developer Lab Q3 2011

on

  • 1,383 views

 

Statistics

Views

Total Views
1,383
Views on SlideShare
1,244
Embed Views
139

Actions

Likes
1
Downloads
9
Comments
0

4 Embeds 139

http://www.paug.fr 116
http://paug.tv 19
http://feeds.feedburner.com 3
http://www.paug.tv 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Android Market for Developers - Android Developer Lab Q3 2011 Android Market for Developers - Android Developer Lab Q3 2011 Presentation Transcript

  • Q3 2011
  • Q3 2011Android Market forDevelopersQ3 2011
  • Q3 2011Agenda1.  Android Addressable Customers2.  Distributing on Android Market3.  Monetization and Merchandizing 3 View slide
  • Q3 2011Android Addressable Customers View slide
  • Q3 2011Delivered via a Global Partnership 135M devices activated 410 devices launched 39 OEMs 213 carriers131 countries where apps are sold 5
  • Q3 2011Rapid Growth in Activations 6
  • Q3 2011Global Expansion in Activations Others AU TW ES DE FR GB JP KR US 2010 Q1 2011 Q1 7
  • Q3 2011App Installations 6th billion 4.5th billion 2 months 2 months 3rd billion 3 months > 6.5 Billion Installations 2nd billion 1st billion 5 months 20 months 8
  • Q3 2011App Installations per DeviceHoneycombGingerbread Froyo Éclair Donut Cupcake 9
  • Q3 2011Paid App Installations per DeviceHoneycombGingerbread Froyo Éclair Donut Cupcake 10
  • Q3 2011Distributing on Android Market
  • Q3 2011Too Many Platform Versions? Android 1.5 Android 1.6 Android 2.1 §  1.5 and 1.6 represent 2.8% Android 2.2 Android 2.3 Android 3.0 §  2.2 and 2.3 represent 84.5% §  3.0, 3.1, 3.2 represent 1.4% §  Industry commitment to continue updating devices for 18 months after shipment §  Single binary can –  Run across multiple OS versions –  Use newest APIs and Devices accessing Android Market maintain support for older 14-day period as of August 1, 2011 versions 12
  • Q3 2011Designed for Flexibility§  Capability targeting –  Platform version, Screen size & density, OpenGL ES version, Hardware/software features, GL texture-compressions format, ABI§  Business targeting –  Countries and carriers§  Launched support for multiple apks –  Platform versions, Screen sizes & densities, Texture compression formats§  Launched device availability list – based on app manifest file –  Show all supported devices for published or draft apps –  Option to exclude specific devices if need be§  Detailed stats –  Country, Language, Screen size, OS version –  Comparison against other apps in the same category§  Other features coming soon –  Support for large apps – 50MB app package + up to two 2 GB archives 13
  • Q3 2011Monetization and Merchandizing
  • Q3 2011New Payment Options§  Launched in-app billing§  Big initiatives this year –  Launch more carrier billing integrations •  US: Live with Sprint, T-Mobile, AT&T •  Japan: Live with DoCoMo, KDDI, Softbank •  Korea: Live with SKT •  UK: Live with Vodafone •  Germany: Live with Vodafone •  More in progress –  Subscription billing support 15
  • Q3 2011Monetization§  Adding more buyers and in more countries rapidly…users in 131 countries can now purchase apps Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 09 09 09 09 10 10 10 10 11 11 16
  • Q3 2011New Merchandizing Tools in Market§  Editorial §  Cross Listing –  Staff Picks (phone and tablet) –  Also from Developer –  Carousel (phone, tablet, web) –  Users Also Viewed –  Editor’s Choice –  Users Also Installed –  Top Developer Badge –  Apps for You§  Top/Recent Lists –  Category ranking –  Trending –  Top New (Paid/Free) –  Top Overall (Paid/Free) –  Top Grossing (Paid) 17
  • Q3 2011Marketing Your App…§  On your own site… –  Have a rich landing page –  Make sure it’s easy to find –  Use tools for seamless downloading experiences§  On Android Market… –  Enter rich descriptions –  Explain the need for sensitive permissions –  Price appropriate to category –  Make it easy to rate and comment –  Treat optional promotional graphics and assets as required 18
  • Q3 2011New Market 19
  • Q3 2011 For more, visitdeveloper.android.com
  • Q3 2011Copyrights and trademarks§  Android, Google are registered trademarks of Google Inc.§  All other trademarks and copyrights are the property of their respective owners. 21