Android Market for Developers - Android Developer Lab Q3 2011

1,525 views

Published on

Published in: Technology, Art & Photos
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,525
On SlideShare
0
From Embeds
0
Number of Embeds
148
Actions
Shares
0
Downloads
17
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Android Market for Developers - Android Developer Lab Q3 2011

  1. 1. Q3 2011
  2. 2. Q3 2011Android Market forDevelopersQ3 2011
  3. 3. Q3 2011Agenda1.  Android Addressable Customers2.  Distributing on Android Market3.  Monetization and Merchandizing 3
  4. 4. Q3 2011Android Addressable Customers
  5. 5. Q3 2011Delivered via a Global Partnership 135M devices activated 410 devices launched 39 OEMs 213 carriers131 countries where apps are sold 5
  6. 6. Q3 2011Rapid Growth in Activations 6
  7. 7. Q3 2011Global Expansion in Activations Others AU TW ES DE FR GB JP KR US 2010 Q1 2011 Q1 7
  8. 8. Q3 2011App Installations 6th billion 4.5th billion 2 months 2 months 3rd billion 3 months > 6.5 Billion Installations 2nd billion 1st billion 5 months 20 months 8
  9. 9. Q3 2011App Installations per DeviceHoneycombGingerbread Froyo Éclair Donut Cupcake 9
  10. 10. Q3 2011Paid App Installations per DeviceHoneycombGingerbread Froyo Éclair Donut Cupcake 10
  11. 11. Q3 2011Distributing on Android Market
  12. 12. Q3 2011Too Many Platform Versions? Android 1.5 Android 1.6 Android 2.1 §  1.5 and 1.6 represent 2.8% Android 2.2 Android 2.3 Android 3.0 §  2.2 and 2.3 represent 84.5% §  3.0, 3.1, 3.2 represent 1.4% §  Industry commitment to continue updating devices for 18 months after shipment §  Single binary can –  Run across multiple OS versions –  Use newest APIs and Devices accessing Android Market maintain support for older 14-day period as of August 1, 2011 versions 12
  13. 13. Q3 2011Designed for Flexibility§  Capability targeting –  Platform version, Screen size & density, OpenGL ES version, Hardware/software features, GL texture-compressions format, ABI§  Business targeting –  Countries and carriers§  Launched support for multiple apks –  Platform versions, Screen sizes & densities, Texture compression formats§  Launched device availability list – based on app manifest file –  Show all supported devices for published or draft apps –  Option to exclude specific devices if need be§  Detailed stats –  Country, Language, Screen size, OS version –  Comparison against other apps in the same category§  Other features coming soon –  Support for large apps – 50MB app package + up to two 2 GB archives 13
  14. 14. Q3 2011Monetization and Merchandizing
  15. 15. Q3 2011New Payment Options§  Launched in-app billing§  Big initiatives this year –  Launch more carrier billing integrations •  US: Live with Sprint, T-Mobile, AT&T •  Japan: Live with DoCoMo, KDDI, Softbank •  Korea: Live with SKT •  UK: Live with Vodafone •  Germany: Live with Vodafone •  More in progress –  Subscription billing support 15
  16. 16. Q3 2011Monetization§  Adding more buyers and in more countries rapidly…users in 131 countries can now purchase apps Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 09 09 09 09 10 10 10 10 11 11 16
  17. 17. Q3 2011New Merchandizing Tools in Market§  Editorial §  Cross Listing –  Staff Picks (phone and tablet) –  Also from Developer –  Carousel (phone, tablet, web) –  Users Also Viewed –  Editor’s Choice –  Users Also Installed –  Top Developer Badge –  Apps for You§  Top/Recent Lists –  Category ranking –  Trending –  Top New (Paid/Free) –  Top Overall (Paid/Free) –  Top Grossing (Paid) 17
  18. 18. Q3 2011Marketing Your App…§  On your own site… –  Have a rich landing page –  Make sure it’s easy to find –  Use tools for seamless downloading experiences§  On Android Market… –  Enter rich descriptions –  Explain the need for sensitive permissions –  Price appropriate to category –  Make it easy to rate and comment –  Treat optional promotional graphics and assets as required 18
  19. 19. Q3 2011New Market 19
  20. 20. Q3 2011 For more, visitdeveloper.android.com
  21. 21. Q3 2011Copyrights and trademarks§  Android, Google are registered trademarks of Google Inc.§  All other trademarks and copyrights are the property of their respective owners. 21

×