In this thesis I will concentrate on analyzing an online campaign of BJP for promoting Naredra Modi as an PM from mission 272 .This campaign name is “Namo”. The campaign is launched in the Gadhi Nager region as a part of a larger advertising campaign and is visible in all India during Gujarat election in 2013.The focus for this thesis is to identify key stages in planning and executing by analyzing this particular online campaign. My intention is to establish how the research and Statistic conducted for the campaign impacted the planning and execution process that in the end lead to the online campaign. With the help of the marketing and advertisement theory and my qualitative studies, I hope to identify if there is an established process for online campaign planning and execution on a high level. At the same time this study will serve as a presentation of the online campaign assets and as a handbook for planning and executing a substantial online campaign.