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parikshalabs.com provides Rich internet Apps, RIA Web Application and Web Mobile Application in the innovative RIA Field.

parikshalabs.com provides Rich internet Apps, RIA Web Application and Web Mobile Application in the innovative RIA Field.

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Pariksha media offerings Pariksha media offerings Presentation Transcript

  • IT SERVICES FOR MEDIA &
    ENTERTAINMENT INDUSTRY
    RIA Technologies
    Adobe Flex, AJAX , JavaScript
    Adobe InDesign
  • ParikshaLabs : end-to-end solutions
    Consulting and implementation services for
    Digital asset management and Publishing
    Web-based applications for RIA, social networking and community development
    Web-video strategy, solutions and monetization
    Mobile and web convergence
  • IT Challenges for Media companies
    Disruption of existing media platforms (print, tv) due to web and mobile technologies
    Media companies must navigate and embrace complex and fast changing digital media trends – rich internet applications, web-video, social networking, data-aware mobile applications
    Digital platforms are increasingly gathering larger share of sales and marketing budgets. Advertisers are increasingly looking to new media properties in addition to old platforms
    Digital advertising trends are changing rapidly. Companies need to adopt and integrate new approaches quickly.
    Media & Entertainment companies are under invested for IT resources
  • Consulting: Video Asset Management
    Helping media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalize on the $20 billion online advertising market with a suite of solutions and services
  • Consulting: Web-based Applications
    Rich Internet Applications – providing users engaging new experiences and building loyalty
    Social networking engines – enabling media companies to turn their websites into community platforms
    Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets
  • Consulting: Web-Video strategy
    Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms
    Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks
    Rich Internet Applications – providing users engaging new experiences and building loyalty
    Social networking engines – enabling media companies to turn their websites into community platforms
    Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets
  • Consulting: Web-Video strategy
    Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms
    Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks
  • Consulting: Mobile and Web Convergence
    Mobile applications to extend your web-application to PDA, iPhone, BlackBerry
    Push and pull solutions for mobile video delivery
    Strategy for extending media brand and customer loyalty to mobile phone
    Converge of web and mobile with existing print and tv platforms
  • Implementation and Delivery Services
    System Design & Architecture Review
    Software Development (Build)
    Software Testing
    System Integration and Deployment
    System Maintenance & Support Services
    Technology Migration / Re-engineering
  • CASE STUDIES
    A Proven Track Record
  • Development: MediaBaron 2.0
    Application Overview
    An enterprise grade video management tool showcasing Flex RIA and flash media server capabilities for frame accurate video scrubbing and control over standard internet connections.
    Technology
    Flex
    Flash Media Server
    Tomcat, MySQL
    Hibernate
    QuickTime
    MPEG2, H.264,
    FFMPEG
  • Development: MediaBaron 2.0
    Challenges
    Existing video management systems are file based and require local files or fat pipes for remote video access. This also makes the remote access less secure
    Existing video management systems have evolved from 24x7 TV requirements and are not suited for producers and content owners who are mainly interested in web publishing
    The cost of existing video management is prohibitive and most producers tend to rely on excel sheets or simple unconnected databases to manage their videos making it very unproductive to search for clips that are relevant to their work
    Innovation
    Frame accurate video scrubbing using standard internet connectivity using FMS
    Simple lightweight browser based application to access video content repositories and interact with them
    Remote access to video content enables scene-based tagging via low-cost locations
    The Solution
    Design a frame accurate video scrubber using a streaming server backend to take advantage of internet video streaming technologies
    Developed a Flex-based UI that integrates video asset management functions with stream based playback
    Powerful server based video processing tools for video cutting, join, trans-coding and delivery
    The Benefits
    Enables internet based access to video databases at a fraction of cost of existing systems
    Powerful tools for online video publishing to web-portals
    Use of open-source components reduces cost of ownership significantly.
  • Testing: On-Line Year-Book Application
    Overview
    Functionality, release testing and production support testing for a leading web-based yearbook hosted application. Our domain knowledge and testing skills have proven extremely useful and productive and we are proud to be associated with multiple releases of the application over nearly two years.
    Technology
    Collaboration Tools
    Test Cases & Test case suites
    JIRA, Wiki, video grabs, screen shots
    Skype
  • Testing: On-Line Year-Book Application
    Challenges
    Web-based applications require constant releases with multiple derivative offerings. The testing complexity is significant.
    Strong domain knowledge is required to understand the end-user workflows in addition to regular feature testing etc.
    Innovation
    Leveraged our significant domain expertise in print layout to bring benefit to our customer
    Remote QA testing process innovation to make it highly productive for our customer
    The Solution
    Developed a mature process to handle test case development, acceptance suit, workflow suite, regression and ad-hoc testing requirements
    Full end to end workflow test cases to simulate end user behavior
    Strong communication and project management processes to keep the team connected on daily basis
    The Benefits
    Rapid application development taking advantage of the time zone difference between developers (in US) and testers (in India)
    Cost effective testing with strong domain competency and high productivity workforce.
  • Development: Rich Text Editor for Online Classified
    Application Overview
    The application is a new unified mobile advertisement platform that integrates the latest developments in targeted advertising techniques; mobile data mining with spatio- temporal predicates; cell broadcasting protocols; and location based technologies.
    Technology
    Flex and PHP
    InDesign server
    MySQL database
  • Development: Rich Text Editor for Online Classified
    Challenges
    An advertiser needs to select the right advertisement with best match for each type of service/product on offer.
    Display the advertisement in a non-obtrusive fashion on the idle screen of the phone
    An outlet owner wants to reach a customer who is in the vicinity of the store
    The subscriber should receive the information that she/he needs when she/he needs it
    Innovation
    Makes the advertisement targeting more efficient and reduces the overall cost of delivery of SMS/MMS by eliminating the recipients who are likely to reject the advertisement.
    Provides ability to target a user set based on their past data and profile.
    The Solution
    Build an advertisement response forecasting module based on latest data warehousing and data mining techniques with location, time and profile based data.
    The application predicts the % likelihood of response to an advertisement type so that the target customers can be selected based on their User Profiles and User Actions events.
    The Benefits
    The Data Mining engine software will be on server of the mobile operator. It would generate revenue from Advertisements and benefit both us and operator
  • Development: Web2Print
    Application Overview
    A flex application providing visual tools for page layout of brochures, classifieds and dynamic definition of data tags for variable data printing. Also showcases InDesign Server Technology for page creation and PDF generation.
    Technology
    Flex and PHP
    InDesign server
    MySQL database
  • Development: Web2Print
    Challenges
    Customizing point-of-sale brochures across a large number of franchises is costly and error prone
    Local copies of layouts can be distorted / changed by partner impacting branding negatively
    Web-based solution for variable data printing is expensive
    Innovation
    Simple way to describe fields onto a InDesign document for variable data printing
    Web-based page layout using templates
    Template browser for quick selections
    The Solution
    Developed a Flex based web application that provides visual page design elements
    Developed a XML parser to identify data fields and customize them using web-based application.
    Used InDesign Server to provide data merge capability
    Used InDesign server to provide PDF generation capability
    The Benefits
    Quick and hassle free data entry using web-application
    Print ready pdf customized for local branches provides inexpensive point of sale customization solution
  • Stock footage Web-Application – MovicoVideos.com
    Application Overview
    A web-application for eCommerce enabled stock footage trade. It includes video browser, powerful text search, preview player, light-box, user account management, payment gateway integration and an innovative back-end server for automated video delivery.
    Technology
    Flex & PHP
    Flash Media Server
    MySQL
    eCommerce engine
  • Stock footage Web-Application – MovicoVideos.com
    Challenges
    Video content owners are unable to monetize their video archives for lack of online catalog presentment and trading tools
    The time and costs involved in manual review of a library are prohibitive of trade
    Delivery of high resolution videos is manual thus increasing cost of transaction and slowing growth of business
    Innovation
    Full text search engine enables rapid search for what one is looking for
    Light-weight preview player
    Dynamic tags and promotional videos presented in UI to keep visitor interested in content
    Conforms to state of the art stock footage trends
    The Solution
    Designed an online portal for stock video commerce
    State of the art asset browser, preview player, eCommerce engine, user management engine with special features for selection, review and search
    Automated video delivery engine with integration to large file delivery toolkits
    The Benefits
    Enables content owners to reach global audiences
    Powerful tools for search, preview, selection and purchase
    Lowers overall transaction costs significantly by using automated delivery options
  • TESTIMONIALS
    What Clients Speak About Us
  • Testimonials – What Clients Speak About Us
    "It was a real pleasure for me to work together with Pariksha Labs on our project. The team is very talented specialist with a deep understanding of mobile & IT business peculiarities”~ mobile software publisher in NY
    “Good develope, very good support. Accurate Documentation.”~ Italian software provider for hazardous chemical transportation tools
    "What I really appreciate about the company is your willingness to always go the 'extra mile', particularly when we have had tight deadlines imposed by our customers. You have made us look very good! Clearly you are a great asset to us as we build this product.”~ CEO, Adobe Partner, Canada
    "Your team's intimate knowledge of publishing has helped us hugely on this project. Clearly you are a great asset to us as we build this product.”~ US company building a Rich-Internet-Application for a publishing workflow solution
  • THANK YOU
    Pariksha Labs Private Limited
    #198, HSIDC UdyogVihar Phase VI
    Gurgaon 122 001
    Haryana, India
    Phone: +91-124-426-6913
    Email: info@parikshalabs.com
    For more case studies & portfolio, Please visit our website
    www.parikshalabs.com