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Media Baron is a powerful software to manage video assets. The software and its hosted version allow for clip level tagging of video assets. This is supported by an extremely fast search.

Media Baron is a powerful software to manage video assets. The software and its hosted version allow for clip level tagging of video assets. This is supported by an extremely fast search.

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Mediabaron final ppt Mediabaron final ppt Presentation Transcript

  • Movico - Overview
    • Early Stage Startup; Founded in August 2007 by senior industry professionals
    • Develops/integrates latest web & video technologies to create innovative products for Rich Media Management
    • Offers end to end business solution (technology ,service and distribution) at most affordable cost to customer (Currently a big issue)
    • Serving the media & entertainment industry – content producers, TV channels, content distributors, VAS providers; and organizations building large video inventories – corporates, religious bodies, educational institutions and “prosumers” looking to communicate better through web-video and mobile-video channels
    • Mission: Maximize your video assets by building a scalable video transactional business model
  • Founders Arvind Jha – 22+ years of software R&D experience; Executive positions at Adobe India, Monsoon Multimedia, Polaroid India. IIT Kharagpur computer science graduate. VN Saroja – 20+ years of experience in consulting and business management. Co-founder of Naukri.com – India’s most successful internet business. IIM-A graduate. SN Rai – 2+ years of business operations and management experience. Recognized supply chain visionary. Executive positions at LG, Xerox, Pacetel. Dayalbagh (Agra) graduate.
  • Digital Asset Library & Distribution is the way forward…..
    • Reuse of a old clip costs just 10% of the cost of a new shoot – a penny saved is a penny earned
    Making available your best work on the net for downloads on mobile, IPTV, web TV etc. allows for full value extraction The “Long Tail” phenomenon is real. There is always someone who will be looking for what you have. They just don’t know you have it. As the cost of labor rises, Tape-based processes will make producers un-competitive; digital processes are imperative to manage bottom-lines in today’s economic environments
  • But content today is not organized
    • Though nearly all content is produced digital, only a handful content owners have digital life-cycle management workflows - digital libraries/ archives and digital distribution tools needed to participate in the digital economy to exploit the emergent opportunities
    This makes most content un-discoverable, costly to handle (manual and tape based processes) leading to high-cost for consumers and challenges in scaling to large global opportunities The monetization opportunity for niche content is not consummated
  • Causing significant pain and frustration..
  • Media Baron
    • India’s first Video Asset Management – End-to-End – from tape to distribution
    • Gives content owners the tools to exploit their existing investments and monetize via emerging distribution options
  • Media Baron - Overview
    • Helps content owners migrate physical tape libraries to digital storage. Full tape capture and file ingest is supported.
    Provides a simple way to access the video over LAN/WAN and catalog (tag, meta-tag) the content at tape, clip and scene level Integrates with NLE systems; allows search and browsing at clip level; clip selection with conform and export to variety of new formats Supports multi-channel distribution. SD and HD play-out, WebTV, IPTV, VOD, Mobile VAS all from a single platform
  • The Technology Advantage
    • First global product that exploits leading video technologies - H.264, MP4 and Flash Media Server to provide wide-area access of centralized video database over streaming infrastructure
    • MediaBaron has been designed from scratch to be tightly integrated across all its operations – capture, cataloging, trans-coding and play-out
    • Superior Flex based User Interface provides unparalleled interactivity under web-based access framework
    • Fully customizable and extensible – fully developed by Movico’s talented in-house engineering team giving you great control over your requirements
  • Media Baron - Architecture
  • MediaBaron – Rich Feature Set
    • Tape Library Management
      • TC independence – visual drag/drop UI
      • Dynamic meta-tagging: categories, media types, content types are user defined
    • NLE Integration for tapeless production
      • Select clips, arrange as rough-cut, set in/out points
      • Export as AAF/MXF and drop into FCP, Avid, Premier
    • Collaborative Production Management
      • Save clip selections for supervisors to review
      • Email clip selections to colleagues on same network for instant reviews
    • Wide-Area Deployment Support
      • Remote offices can be linked to centralized tape library
    • Enterprise Class Technology Platform
      • SQL database, Application Server and Flash Media Server can scale to thousands of hours of assets
  • MediaBaron – Rich Feature Set
    • Full Capture Capabilities
      • Single pass high-res and low-res capture
      • Support for DV, HDV, DigiBeta and Analog tapes
      • Integrated with catalog database
      • Full device control for capture
    • Role-based User Management
      • Define “roles” for your staff to control access and improve productivity
      • User dashboard to quickly see what each person is working on
    • Tape Library Management
      • Full range of metadata for tapes
      • Online logging and clip generation with full metadata and keyword support
      • Organize, view, search, select clips from your library
  • Key Advantages
    • Increased efficiency
      • Lo-res files on Network for selection, Hi-res for export
      • Easy access and retrieval
      • Tapeless workflow and Distributed workflow options
      • Increased speed to market
    • Cost effectiveness
      • Re-use old content easily
      • Hardware independent – no costly hardware required
      • Low cost infrastructure
      • Lower costs for new content generation
    • Revenue generation from existing video assets
      • Distribute content to various platforms
      • Trading of the post production content
  • Deployment Scenarios
    • eLibrary to support a tapeless production and workflow management
    • Newsroom archive management tool linking archives to NRCS
    • Back-end video management tool supporting a video download portal
    • Workflow tool managing large volume video assets for video-on-demand library creation
  • eLibrary Solution for Video Producers
    • “ One of my biggest frustrations is that I cannot use footage that I shot last year into my current programming without a significant cost of finding and handling my tapes. I prefer to shoot a fresh raising my costs” – a leading wildlife show producer
    • “ I have customers asking me from US/Europe/Japan to use permission to use the legacy footage I have shot of politicians, artists, sportspeople, religious ceremonies over the years but it is extremely painful to search my archives, find the right content and share it quickly with my international prospects. I am losing too many money making opportunities all the time”- an award winning infotainment content producer
    Click here to view larger image
  • Centralized Video Vault Solution for TV Channels
    • “ I want to integrate relevant footage supporting the news from my archives but it takes too much time to do this and in that time something new comes up” – a news editor with leading 24x7 news channel
    • “ We want to build a web-presence for our TV shows – offer video-on-demand, webTV channels, stream our current channel and increase our advertizing opportunity but not having our content online is a big stumbling block” – CEO of an entertainment channel
    • “ Our regional offices are always asking us to share our tapes with them. The cost of copying tapes and courier charges is increasing beyond our control.” – finance controller of a media group with pan-India presence
    Click here to view larger image
  • Transactional Web Portal for Video Distributors
    • “ My competitors have started videos via ecommerce downloads. I too want to have a web portal from where I can sell my videos for download or stream them with advertisements to the web or mobile users” – CEO of a feature film distribution company
    • “ We sell media assets globally. We want a system to manage our entire inventory, help with the production changes when required, convert to multiple formats on demand and deliver to multiple destinations. Our manual processes are not able to keep pace as our business has grown” – VP of a media distribution house
    Click here to view larger image
  • VOD Library Solution for IPTV service providers
    • “ We need to differentiate ourselves from cable TV and satellite TV by offering a deep and wide selection of video-on-demand options to our customers. I need a tool that can help manage the video assets we acquire, tag them for our IPTV delivery platform; encode them into our preferred formats and deliver to our network operation centers” – COO of a newly launched IPTV service provider
    • “ We want to bridge our IPTV service with the public internet access. Our video-on-demand library should be available within homes via our IPTV service and from outside the home via mobile and web clients.” – CMO of an established IPTV service provider
    Click here to view larger image
  • Case Studies
    • Movico has also repurposed the footage for stock video sales. Over 3000 clips ranging from 10-15 sec to 30-45 sec totaling about 10 hours has been created and will soon be launched commercially using Movico’s stock footage website www.movicovideos.com. This will provide Moving Picture a new source of revenue and a means to monetize their archives. For more details on the case study, please contact [email_address]
    Click here to view full case study at our website
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  • Contact Information
    • Movico House (Head Office),
    • 198 HSIDC Udyog Vihar Phase VI
    • Gurgaon-122001
    • Tel: +91-124-4266913
    • Fax: +91-124-4235946
    • Email: [email_address]
    Phones: +91-7738140021 +91-9833533321 Email: [email_address] Website: www.movicotech.com
  • eLibrary Solution for Video Producers
  • Centralized Video Vault Solution for TV Channels
  • Transactional Web Portal for Video Distributors
  • VOD Library Solution for IPTV Service Provider
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