Content Creation - The Infographic Way
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Content Creation - The Infographic Way

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This presentation takes you on a journey of 'content creation through infographics for a business/brand'. ...

This presentation takes you on a journey of 'content creation through infographics for a business/brand'.

The What, Why and How of Infographics with a strategic approach to various formats accessible.

Partly curated, partly created, it gives insight into how businesses/ brands can leverage Infographics and gain returns from them.

Do let me know what you think about this in the comments box below

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Content Creation - The Infographic Way Presentation Transcript

  • 1. Robin Richards, InformationDesign Director at the creative firm JESS3
  • 2. Why Create INFOGRAPHICS? Takes fraction of the time to read,• Easily understood absorb and understand the information • Easily sharable• Cater to a learning style 65% of people are visual learners
  • 3. interactiveINFOGRAPHIC Formats
  • 4. static INFOGRAPHIC Most Prevalentand versatile format For utilizing
  • 5. static INFOGRAPHIC2 primary b2b marketing applications Editorial Brand centric
  • 6. Editorial content - objectives Content to establish the brand as a thought leader and an expert in the industryCreating viral impact, providing brand exposure and generating high volume traffic
  • 7. Brand centriccontent - objectives
  • 8. dynamic INFOGRAPHIC Adding sound and movementInfographic to life
  • 9. interactive INFOGRAPHICA customized exploration for the viewerOf multiple layers of data
  • 10. So, what makes a killer INFOGRAPHIC?
  • 11. Hang on …there are just a few things to remember
  • 12. Also …Tell A story
  • 13. Return On Infographics (r.o.i) Adding Value to businessBrand visibility conversation Business opportunity
  • 14. What are your thoughts about the use of infographics for business? Have you used infographics toshare information or knowledge? How did you measure the results? - Pariket Doshi