Robin Richards, InformationDesign Director at the creative           firm JESS3
Why Create INFOGRAPHICS?                              Takes fraction of the time to read,• Easily understood              ...
interactiveINFOGRAPHIC Formats
static INFOGRAPHIC  Most Prevalentand versatile format   For utilizing
static INFOGRAPHIC2 primary b2b marketing applications Editorial                             Brand centric
Editorial content -    objectives   Content to establish the brand as a  thought leader and an expert in the              ...
Brand centriccontent - objectives
dynamic INFOGRAPHIC Adding sound and movementInfographic to life
interactive INFOGRAPHICA customized exploration for the viewerOf multiple layers of data
So, what makes a killer INFOGRAPHIC?
Hang on …there are just a few things           to remember
Also …Tell A story
Return On Infographics (r.o.i)       Adding Value to businessBrand visibility                       conversation          ...
What are your thoughts about the use of infographics for business?  Have you used infographics toshare information or know...
Content Creation - The Infographic Way
Content Creation - The Infographic Way
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Content Creation - The Infographic Way

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This presentation takes you on a journey of 'content creation through infographics for a business/brand'.

The What, Why and How of Infographics with a strategic approach to various formats accessible.

Partly curated, partly created, it gives insight into how businesses/ brands can leverage Infographics and gain returns from them.

Do let me know what you think about this in the comments box below

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Content Creation - The Infographic Way

  1. 1. Robin Richards, InformationDesign Director at the creative firm JESS3
  2. 2. Why Create INFOGRAPHICS? Takes fraction of the time to read,• Easily understood absorb and understand the information • Easily sharable• Cater to a learning style 65% of people are visual learners
  3. 3. interactiveINFOGRAPHIC Formats
  4. 4. static INFOGRAPHIC Most Prevalentand versatile format For utilizing
  5. 5. static INFOGRAPHIC2 primary b2b marketing applications Editorial Brand centric
  6. 6. Editorial content - objectives Content to establish the brand as a thought leader and an expert in the industryCreating viral impact, providing brand exposure and generating high volume traffic
  7. 7. Brand centriccontent - objectives
  8. 8. dynamic INFOGRAPHIC Adding sound and movementInfographic to life
  9. 9. interactive INFOGRAPHICA customized exploration for the viewerOf multiple layers of data
  10. 10. So, what makes a killer INFOGRAPHIC?
  11. 11. Hang on …there are just a few things to remember
  12. 12. Also …Tell A story
  13. 13. Return On Infographics (r.o.i) Adding Value to businessBrand visibility conversation Business opportunity
  14. 14. What are your thoughts about the use of infographics for business? Have you used infographics toshare information or knowledge? How did you measure the results? - Pariket Doshi
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