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Knowit Technology Management


   Lean Innovation and Knowledge Based Development
          - or, what would Albert say?



     Pär Hammarström
     Senior Mgmt Consultant
     Knowit Technology Management
     par.hammarstrom@knowit.se
     072 202 6277




Presentation to INCOSE Sweden 2013-02-13 @Knowit TM Linköping
“We wanted flying cars, instead we got 140 characters.”
                                            - Peter Thiel

…in 1950 an average R&D worker in America contributed
almost seven times more to “total factor productivity”—
essentially, the contribution of technology and innovation to
growth—that an R&D worker in 2000 did.
                                           - Azoulay&Jones


If computers and the internet mattered to the economy—
rather than merely as rich resources for intellectual and
cultural exchange, effect would be seen in the figures. And it
hasn’t been.
                                          - Gordon&Coven


   Roughly a century lapsed between the first commercial
   deployments of James Watt’s steam engine and steam’s
   peak contribution to British growth. Some four decades
   separated the critical innovations in electrical engineering
   of the 1880s and the broad influence of electrification on
   economic growth.

   In the end, the main risk to advanced economies may
   not be that the pace of innovation is too slow, but that
   institutions have become too rigid to accommodate truly
   revolutionary changes—which could be a lot more likely
   than flying cars.
"Our strong investor base offers a
solid foundation for boo.com. The
fact that such international
investors have invested in boo.com
reflects the power of our business
model and the boo.com brand."

Patrik Hedelin, Executive Chairman.
(Press Release, Nov 3 1999)
“A business exist to create a customer.”
                               - Peter F Drucker




               Technology Management
Technology Management
Sustainable Success


Respect for                                                                        Continuous
                        Entrepeneurial               Decide as late
people                  Chief Engineer                as possible
                                                                                   Improvement



                Team Room &
                                                                  Flow/
                   Visual
                                                                 Cadence
                   Mgmt
                                         Amplify
                                         Learning

                                                                Set-based
                     X-Team
                                                                 design



                                         Skilled people




              Management applies and teaches lean thinking

                               Technology Management
                                                                            Adapted from Larman & Vodde
Something different that has impact.




             Technology Management
Product Development is Learning




                     Real World




                                  Information
          Decision
                                  Feedback



                                                Reflection
   Decision making rules


                           Mental Model




                 Technology Management
Technology Management
GUL BLÅ ORANGE
SVART RÖD GRÖN
LILA GUL RÖD
ORANGE GRÖN SVART
BLÅ RÖD LILA
GRÖN BLÅ ORANGE

      Technology Management
The Ladder of Inference

                                                I take Actions based on my beliefs

                                                  I adopt Beliefs about the world
        The Reflexive Loop
        (our beliefs affect what                       I draw Conclusions
        data we select next time)
                                                I make Assumptions based on the
                                                        meanings I added




Observable data


                               Technology Management
                                                                                    Chris Argyris
What do you believe that only you believe?




                Technology Management
"Imagination is more important than knowledge."

                    Technology Management
A Different Perspective




Co-ordinating logic
                      Motivation
Transparency
                      Perspective
Knowledge transfer




                       Enacted environment


                              Contextual environment



                             Technology Management
                                                       Sven Hamrefors
Intrinsic Motivation



    Self
                                  • Autonomy
Actualization                          – The desire to be self-
                                         directed
                                  • Mastery
Belongingness
                                       – The urge to get better –
                                         in search of flow
                                  • Purpose
                                       – The aspiration to
  Survival                               contribute to
                                         something bigger than
                                         ourselves

                    Technology Management
Perspectives



                        +
                            Conservative                        Constructive
Reflected experiences
 Previous enactment




                        -   Superstitious                           Novel

                            -                                                  +
                                            Gemba - Go see
                                            Present enactment
Directing Factors

Co-ordinating logic
                   Sensemaking, flow

                Create experiences
                combining the magic
   Transparency
                of sw withon every
                     A PC the power
                                           Connecting
                                                        To create a better
                     desk running
                of internet services                    everyday life for the many
                                           People.
                     MS sw
                across a world of                       people.
                devices
      Knowledge transfer




                               Technology Management
Entrepeneurial Behavior




                                   Anarchistic
                                    Scanning
                                                         Targeted Scanning
Intrinsic Motivation




                        Private
                       Scanning
                                                                     Scanning in
                                                                      principle




                       None       Enacted situation              Contextual situation

                                                 Directing factors
"The secret to creativity is knowing how to hide your
sources."
                      Technology Management
Mindfuck



    1, Line B is longer than line A
    2, They are equally long
    3, We don’t know



A




B




        Technology Management
Mindfuck



1, Line A is in line with line C
2, Line B is in line with line C
3, We don’t know


                                                           C




                                                  A



                                                  B



                                   Technology Management
Mindfuck



1, The mid circles are not equally big
2, The mid circles are equally big
3, We don’t know




                                 Technology Management
“I Know That I Know Nothing”




        Technology Management
What Do We Know

                                                 Waste
                                                 The Tacit Dimension
                                                 Personal ->Interpersonal through
                                                 dialogue and visualizations


  What we know that we             What we don’t know that we
  know – Known Knowns              know – Unknown Knowns


What we know that we don’t         What we don’t know that we don’t
know – Known Unknowns              know – Unknown Unknowns

  Assumptions                                    Ignorance
  Complicated                                    Complex
  Technical systems                              Sociotechnical systems
  Find the facts                                 Probe – Sense - Respond
                                                 Trust that patterns will emerge

                         Technology Management
The Nine Dot Problem




     Technology Management
The Problem is about What You See




Emptiness = ”Nothing”                            Invisible = ”Something”

Focus on what you know                           What could be?



                         Technology Management
“Common sense is the collection of prejudices acquired
by age eighteen.”
                     Technology Management
4 Mental Models of Innovation

Business as usual                                   Let’s fire all the managers




                                              Continuous innovation as the bottom line
     80/20




                      Technology Management
                                                                            Gary Hamel
Linear Model of Innovation



      Basic Research -> Applied Research -> Development -> Diffusion


Basic Research -> Applied Research -> Development -> Production -> Marketing&Sales


       Market needs-> Development -> Production -> Marketing&Sales




                                 Technology Management
“Keeping the Innovators at the Gate”




            Technology Management
The SCRUM Trap
                 Things that I know
                    how to build            More
                                            of the
                                            Same


          ?



                                                Things that I
Unknown
                                                 know my
 Needs
                                               Customers like




          ?                             ?


                Unknown Technology
                Technology Management
"If we knew what it was we were doing, it would not be
called research, would it?”
                     Technology Management
Technology Management
Competitive Strategy

                                                     Competitive Advantage
Uniqness

                                                      Cost         Differentiation




                               Competitive Scope
                                                   Leadership




                                                                   Differentiation
                                                   Cost Focus          Focus



              Sustaining Innovation




                                                        Low Cost

                Technology Management                                           Michael Porter
Blue Ocean – Red Ocean




      Technology Management
                              W. Chan Kim & Renée Mauborgne
The Post Competitive Paradigm

           “In order to get to the future first, there is no need to excel competitors trying to get the same prize because
           the number of prizes may be the same as the number of runners.”
           G. Hamel & C. K. Prahalad
Uniqness




                                                                                         Known Technology

                                                          Cost
                                                      Value Innovation
                                                          Differentiation



                                                                     New                                             Known
                                                                    Market                                           Market




                                                         Low Cost                       New Technology

                                                      Technology Management
Product Performance
                                  The Innovator’s Dilemma




                      High end demand


                                Sustaining Innovation




                              Disruptive Technology

                                                                       Low end demand




                                                                                 Time


                                               Technology Management               Clayton Christenssen
Creative Destruction
Uniqness




                                                Known Technology



           Disruptive Innovation



                                      New                          Known
                                     Market                        Market




                          Low Cost              New Technology



                        Technology Management
Three Distinct Innovation Strategies


                                           Known Technology

1 Apple   70 2,7%                                                                   8 P&G      61 2,5%
3 3M      86 5,4%                                                                   9 Toyota   6 3,9%
4 GE      32 2,6%       Need Seekers                       Market Readers
                                                                                    7 Toyota   1 4,2%
6 IBM     15 6%                                                                     8 P&G      72 2,4%
10 Facebook N/A
                       New                                           Known
1 Apple   53   2,2%   Market                                         Market
3 3M      86   5,3%
5 GE      30   3,2%
9 IBM     17   5,9%
                                               Technology Drivers             2 Google    34 12,8%
10 Amazon 48   6,1%
                                                                              5 Microsoft 4 14%
                                                                              7 Samsung 7 5,9%

                                                                              2 Google 26 13,6%
                                          New Technology
                                                                              4 Samsung 6 6%
                                                                              6 Microsoft 5 12,9%

       R&D spending is far from proportional to success
                                       Booz&Co: The Global Innovation 1000 – Why Culture is key 2011
                                       Technology Management
                                       Booz&Co: The Global Innovation 1000 – Making Ideas Work 2012
Strategy and Culture Alignment is Key
                                                                         Distinct Goal
Common Goals                                                             Advantaged Products
• Superior product performance                                           and Services
• Superior product quality                                               Distinct Culture
Common Culture                                           Need            Openess to new ideas
• Strong identification with the customer                                from customers,
  and orientation toward customer                       Seekers          suppliers, competitors
  experience                                                             and other industries
• Passion and pride for the products and
  services offered




                                        Market                  Technology
                                        Readers                   Drivers
               Distinct Goal
               Products customized to
               local markets
               Distinct Culture
               Collaboration across                                Distinct Goal
               functions and                                       Developing low cost products
               geographies                                         Distinct Culture
                                                                   Reverence and respect for
                                        Technology Management      tech talent and knowledge
Front End Tools Align

         Preferred Tools – End-user Insight
         • Idea workout sessions
         • Social-network data mining
         • Focus groups with customers
            and end-users
                                                   Need
         • Direct customer observation            Seekers



                                   Market                     Technology
                                   Readers                      Drivers
Preferred Tools – Market Insight
• Feedback from customer support
   and sales
• Traditional market research                            Preferred Tools – Tech Foresight
• Seed funding for exploratory                           • Periodic meetings of technical community
   research                                              • Technology road mapping
                                                         • External idea scouting and technology
                                   Technology Management • Cross–business unit communities of
                                                            practice
Culture Eats Strategy for Breakfast




                  Heavyweight Team                     Heavyweight Team
          Bad




                  within organization                  Spinout organization
Process Fit




                  Lightweight Team                      Heavyweight Team
                  within organization                   Spinout organization
        Good




                                                        for commercialization




                           Good                                  Bad
                  (Sustaining Innovation)              (Disruptive Innovation)
                                           Value Fit

                                        Technology Management
                                                                                 Clayton Christensen
Startups as a Role Model



Scalable                                Large
                  Transition
Startup                               Company


   A startup is the temporary organization
                      used
 to explore a market for a scalable business
      model under conditions of great
                  uncertainty.
  The purpose is not to remain a startup.
       Failure = failure to transition.
100 is the Magic Number




      Technology Management
                   Scaling Agile @ Spotify with Tribes, Squads, Chapters & Guilds – Henrik Kniberg Crisp
The Lean Start-up


• Entrepeneurs are everywhere
  – Product Roadmap -> Business Model
  – Product Owner - > Entrepeneur
                                                    Build

• Validated learning
                                            Idea            Product

  – Backlog -> To learn list
  – On site customer ->
    Get out of the building                 Learn           Measure



  – Demo -> Perserve or Pivot                       Data




                    Technology Management
                                                                 Eric Ries
The Adoption Cycle



                                                    Early Majority     Late Majority
                                                    ”Pragmatists”     ”Conservatists”
Relative % customers




                                   Early Adopters
                                    ”Visionaries”


                          Innovators                                                    Laggards
                       ”Tech entusiasts”                                                ”Skeptics”




                                                                                                           Time

                                                      Technology Management
                                                                                                     Geoffrey Moore
Technology First – Needs Later
                                        Transition point
                                       where technology
                                        satisfies basic
                                            needs
Relative % customers




                                                            Excess Technology
                                                            Most customers not
                                                            interested
                                                                                                   Required
                                                                                                   Performance

                       Technology Dominates                User Experience Dominates
                                                           (convenience, reliability, cost...)




                                                  Technology is ”good enough”                         Time

                                                  Technology Management
                                                                                                 Donald Norman
X-Team

                     Feasible




               Technology




                                   User
Viable
         Business                            Desirable
                                Experience



               Technology Management
                                                    Tim Brown
Customer Insight Driven – Not Customer Driven
                                           Abstract

                         Insight                             Ideas
                                   ABDUCTIVE THINKING

                Ask why 5 times                          Describe the benefits
Empathize




                                                                                    Experiment
            Analysis                                              Synthesis




                                                        Prototype and evolve a minimum
              Observe how a job is done
                                                        desirable, viable and feasible product
                       Context                               Artifacts


                                          Concretete
Requirements Analysis vs Design Thinking




Show me the facts.                           How might we?




                     Technology Management
T-shaped People




  Technology Management
Entrepreneurial Chief Engineer?




  “It comes from saying no to 1,000 things to make sure
  we don't get on the wrong track or try to do too much.”
                                      - Steve Jobs



                 Technology Management
Experiment!



                                            Build



What Do I need to Learn?   Idea                               Product   What do I need to Build?




                           Learn                              Measure



                                            Data


                                   How can I Measure that?


                                      Technology Management
Assumptions      Assumptions                           Assumptions

                                   Assumptions                                Assumptions




                                                       Assumptions

                 Assumptions




              Assumptions                                       Assumptions




                               Technology Management
                                                                      Alexander Osterwalder
Technology Management
To Learn List as Strategy

                       Explore                                         Execute



      Problem/                         Product/
                                                                           Scale
      Solution                          Market


Technology/Antropology           Minimum Viable Product            Product/Business Model
Value Proposition Canvas         Business Model Canvas             Crossing the chasm



        Assumption     Feature       MVP             Validation   Result




                                  Technology Management
“The only real valuable thing is intuition."

                       Technology Management
Business is Not a     Sustainable Success
                                                                                 Expand the Problem Space –
                       Sport                                                      Explore the Wider System
Respect for                                                                                             Continuous
                                 Entrepeneurial                     Decide as late
people        Focus on the                                                                Get out of    Improvement
                                 Chief Engineer                      as possible
              Jobs to solve                     You are part of a                         the office
                                                System – Define
                                                   your Role
                     Team Room &
                                                                                 Flow/
                        Visual
                                                                                Cadence
                        Mgmt
                                                   Amplify               Diversify
                Facilitate       People, not                               your
                Dialogue          process          Learning
                                                                        Perspective

                                                                               Set-based
                              X-Team
                                                                                design

                                                                            Design is
                                     T-shaped       Skilled people         not analysis




                 Managment applies and teaches lean thinking

                                          Technology Management
“I think and think for months and years. Ninety-nine times,
the conclusion is false. The hundred´th time I am right.”
                        Technology Management
Innovation and Knowledge Development

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Innovation and Knowledge Development

  • 1.
  • 2. Knowit Technology Management Lean Innovation and Knowledge Based Development - or, what would Albert say? Pär Hammarström Senior Mgmt Consultant Knowit Technology Management par.hammarstrom@knowit.se 072 202 6277 Presentation to INCOSE Sweden 2013-02-13 @Knowit TM Linköping
  • 3. “We wanted flying cars, instead we got 140 characters.” - Peter Thiel …in 1950 an average R&D worker in America contributed almost seven times more to “total factor productivity”— essentially, the contribution of technology and innovation to growth—that an R&D worker in 2000 did. - Azoulay&Jones If computers and the internet mattered to the economy— rather than merely as rich resources for intellectual and cultural exchange, effect would be seen in the figures. And it hasn’t been. - Gordon&Coven Roughly a century lapsed between the first commercial deployments of James Watt’s steam engine and steam’s peak contribution to British growth. Some four decades separated the critical innovations in electrical engineering of the 1880s and the broad influence of electrification on economic growth. In the end, the main risk to advanced economies may not be that the pace of innovation is too slow, but that institutions have become too rigid to accommodate truly revolutionary changes—which could be a lot more likely than flying cars.
  • 4. "Our strong investor base offers a solid foundation for boo.com. The fact that such international investors have invested in boo.com reflects the power of our business model and the boo.com brand." Patrik Hedelin, Executive Chairman. (Press Release, Nov 3 1999)
  • 5. “A business exist to create a customer.” - Peter F Drucker Technology Management
  • 7. Sustainable Success Respect for Continuous Entrepeneurial Decide as late people Chief Engineer as possible Improvement Team Room & Flow/ Visual Cadence Mgmt Amplify Learning Set-based X-Team design Skilled people Management applies and teaches lean thinking Technology Management Adapted from Larman & Vodde
  • 8. Something different that has impact. Technology Management
  • 9. Product Development is Learning Real World Information Decision Feedback Reflection Decision making rules Mental Model Technology Management
  • 11. GUL BLÅ ORANGE SVART RÖD GRÖN LILA GUL RÖD ORANGE GRÖN SVART BLÅ RÖD LILA GRÖN BLÅ ORANGE Technology Management
  • 12. The Ladder of Inference I take Actions based on my beliefs I adopt Beliefs about the world The Reflexive Loop (our beliefs affect what I draw Conclusions data we select next time) I make Assumptions based on the meanings I added Observable data Technology Management Chris Argyris
  • 13. What do you believe that only you believe? Technology Management
  • 14. "Imagination is more important than knowledge." Technology Management
  • 15. A Different Perspective Co-ordinating logic Motivation Transparency Perspective Knowledge transfer Enacted environment Contextual environment Technology Management Sven Hamrefors
  • 16. Intrinsic Motivation Self • Autonomy Actualization – The desire to be self- directed • Mastery Belongingness – The urge to get better – in search of flow • Purpose – The aspiration to Survival contribute to something bigger than ourselves Technology Management
  • 17. Perspectives + Conservative Constructive Reflected experiences Previous enactment - Superstitious Novel - + Gemba - Go see Present enactment
  • 18. Directing Factors Co-ordinating logic Sensemaking, flow Create experiences combining the magic Transparency of sw withon every A PC the power Connecting To create a better desk running of internet services everyday life for the many People. MS sw across a world of people. devices Knowledge transfer Technology Management
  • 19. Entrepeneurial Behavior Anarchistic Scanning Targeted Scanning Intrinsic Motivation Private Scanning Scanning in principle None Enacted situation Contextual situation Directing factors
  • 20. "The secret to creativity is knowing how to hide your sources." Technology Management
  • 21. Mindfuck 1, Line B is longer than line A 2, They are equally long 3, We don’t know A B Technology Management
  • 22. Mindfuck 1, Line A is in line with line C 2, Line B is in line with line C 3, We don’t know C A B Technology Management
  • 23. Mindfuck 1, The mid circles are not equally big 2, The mid circles are equally big 3, We don’t know Technology Management
  • 24. “I Know That I Know Nothing” Technology Management
  • 25. What Do We Know Waste The Tacit Dimension Personal ->Interpersonal through dialogue and visualizations What we know that we What we don’t know that we know – Known Knowns know – Unknown Knowns What we know that we don’t What we don’t know that we don’t know – Known Unknowns know – Unknown Unknowns Assumptions Ignorance Complicated Complex Technical systems Sociotechnical systems Find the facts Probe – Sense - Respond Trust that patterns will emerge Technology Management
  • 26. The Nine Dot Problem Technology Management
  • 27. The Problem is about What You See Emptiness = ”Nothing” Invisible = ”Something” Focus on what you know What could be? Technology Management
  • 28. “Common sense is the collection of prejudices acquired by age eighteen.” Technology Management
  • 29. 4 Mental Models of Innovation Business as usual Let’s fire all the managers Continuous innovation as the bottom line 80/20 Technology Management Gary Hamel
  • 30. Linear Model of Innovation Basic Research -> Applied Research -> Development -> Diffusion Basic Research -> Applied Research -> Development -> Production -> Marketing&Sales Market needs-> Development -> Production -> Marketing&Sales Technology Management
  • 31. “Keeping the Innovators at the Gate” Technology Management
  • 32. The SCRUM Trap Things that I know how to build More of the Same ? Things that I Unknown know my Needs Customers like ? ? Unknown Technology Technology Management
  • 33. "If we knew what it was we were doing, it would not be called research, would it?” Technology Management
  • 35. Competitive Strategy Competitive Advantage Uniqness Cost Differentiation Competitive Scope Leadership Differentiation Cost Focus Focus Sustaining Innovation Low Cost Technology Management Michael Porter
  • 36. Blue Ocean – Red Ocean Technology Management W. Chan Kim & Renée Mauborgne
  • 37. The Post Competitive Paradigm “In order to get to the future first, there is no need to excel competitors trying to get the same prize because the number of prizes may be the same as the number of runners.” G. Hamel & C. K. Prahalad Uniqness Known Technology Cost Value Innovation Differentiation New Known Market Market Low Cost New Technology Technology Management
  • 38. Product Performance The Innovator’s Dilemma High end demand Sustaining Innovation Disruptive Technology Low end demand Time Technology Management Clayton Christenssen
  • 39. Creative Destruction Uniqness Known Technology Disruptive Innovation New Known Market Market Low Cost New Technology Technology Management
  • 40. Three Distinct Innovation Strategies Known Technology 1 Apple 70 2,7% 8 P&G 61 2,5% 3 3M 86 5,4% 9 Toyota 6 3,9% 4 GE 32 2,6% Need Seekers Market Readers 7 Toyota 1 4,2% 6 IBM 15 6% 8 P&G 72 2,4% 10 Facebook N/A New Known 1 Apple 53 2,2% Market Market 3 3M 86 5,3% 5 GE 30 3,2% 9 IBM 17 5,9% Technology Drivers 2 Google 34 12,8% 10 Amazon 48 6,1% 5 Microsoft 4 14% 7 Samsung 7 5,9% 2 Google 26 13,6% New Technology 4 Samsung 6 6% 6 Microsoft 5 12,9% R&D spending is far from proportional to success Booz&Co: The Global Innovation 1000 – Why Culture is key 2011 Technology Management Booz&Co: The Global Innovation 1000 – Making Ideas Work 2012
  • 41. Strategy and Culture Alignment is Key Distinct Goal Common Goals Advantaged Products • Superior product performance and Services • Superior product quality Distinct Culture Common Culture Need Openess to new ideas • Strong identification with the customer from customers, and orientation toward customer Seekers suppliers, competitors experience and other industries • Passion and pride for the products and services offered Market Technology Readers Drivers Distinct Goal Products customized to local markets Distinct Culture Collaboration across Distinct Goal functions and Developing low cost products geographies Distinct Culture Reverence and respect for Technology Management tech talent and knowledge
  • 42. Front End Tools Align Preferred Tools – End-user Insight • Idea workout sessions • Social-network data mining • Focus groups with customers and end-users Need • Direct customer observation Seekers Market Technology Readers Drivers Preferred Tools – Market Insight • Feedback from customer support and sales • Traditional market research Preferred Tools – Tech Foresight • Seed funding for exploratory • Periodic meetings of technical community research • Technology road mapping • External idea scouting and technology Technology Management • Cross–business unit communities of practice
  • 43. Culture Eats Strategy for Breakfast Heavyweight Team Heavyweight Team Bad within organization Spinout organization Process Fit Lightweight Team Heavyweight Team within organization Spinout organization Good for commercialization Good Bad (Sustaining Innovation) (Disruptive Innovation) Value Fit Technology Management Clayton Christensen
  • 44. Startups as a Role Model Scalable Large Transition Startup Company A startup is the temporary organization used to explore a market for a scalable business model under conditions of great uncertainty. The purpose is not to remain a startup. Failure = failure to transition.
  • 45. 100 is the Magic Number Technology Management Scaling Agile @ Spotify with Tribes, Squads, Chapters & Guilds – Henrik Kniberg Crisp
  • 46. The Lean Start-up • Entrepeneurs are everywhere – Product Roadmap -> Business Model – Product Owner - > Entrepeneur Build • Validated learning Idea Product – Backlog -> To learn list – On site customer -> Get out of the building Learn Measure – Demo -> Perserve or Pivot Data Technology Management Eric Ries
  • 47. The Adoption Cycle Early Majority Late Majority ”Pragmatists” ”Conservatists” Relative % customers Early Adopters ”Visionaries” Innovators Laggards ”Tech entusiasts” ”Skeptics” Time Technology Management Geoffrey Moore
  • 48. Technology First – Needs Later Transition point where technology satisfies basic needs Relative % customers Excess Technology Most customers not interested Required Performance Technology Dominates User Experience Dominates (convenience, reliability, cost...) Technology is ”good enough” Time Technology Management Donald Norman
  • 49. X-Team Feasible Technology User Viable Business Desirable Experience Technology Management Tim Brown
  • 50. Customer Insight Driven – Not Customer Driven Abstract Insight Ideas ABDUCTIVE THINKING Ask why 5 times Describe the benefits Empathize Experiment Analysis Synthesis Prototype and evolve a minimum Observe how a job is done desirable, viable and feasible product Context Artifacts Concretete
  • 51. Requirements Analysis vs Design Thinking Show me the facts. How might we? Technology Management
  • 52. T-shaped People Technology Management
  • 53. Entrepreneurial Chief Engineer? “It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.” - Steve Jobs Technology Management
  • 54. Experiment! Build What Do I need to Learn? Idea Product What do I need to Build? Learn Measure Data How can I Measure that? Technology Management
  • 55. Assumptions Assumptions Assumptions Assumptions Assumptions Assumptions Assumptions Assumptions Assumptions Technology Management Alexander Osterwalder
  • 57. To Learn List as Strategy Explore Execute Problem/ Product/ Scale Solution Market Technology/Antropology Minimum Viable Product Product/Business Model Value Proposition Canvas Business Model Canvas Crossing the chasm Assumption Feature MVP Validation Result Technology Management
  • 58. “The only real valuable thing is intuition." Technology Management
  • 59. Business is Not a Sustainable Success Expand the Problem Space – Sport Explore the Wider System Respect for Continuous Entrepeneurial Decide as late people Focus on the Get out of Improvement Chief Engineer as possible Jobs to solve You are part of a the office System – Define your Role Team Room & Flow/ Visual Cadence Mgmt Amplify Diversify Facilitate People, not your Dialogue process Learning Perspective Set-based X-Team design Design is T-shaped Skilled people not analysis Managment applies and teaches lean thinking Technology Management
  • 60. “I think and think for months and years. Ninety-nine times, the conclusion is false. The hundred´th time I am right.” Technology Management