Engl final

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Engl final

  1. 1. ENGLISH FINAL ASSIGNMENT
  2. 2. Topic: Analyses of businesses on different settings. Group members: • Parham Farhadpoor • Hasan Rubayet • James Moy Chin Hoong
  3. 3. • • • • Founded by Narelle McMurtrie October 2011 Contact number: 04-2637299 Main Products ~ Homemade cakes • Open daily ~ Mon-Fri 0900am-1200am ~ Sat & Sun 0900am-0100am CHINA HOUSE
  4. 4. • To portrait the fusion of heritage & modernity • Unique for heartening the art culture around Penang Island Motive(s) for starting the business
  5. 5. OTHER products or services sold in CHINA HOUSE • • • • Bar Vine Store Fine Dining Restaurant w/ special signature dish E.g. Ginger Buds Spaghetti w/ grilled chicken
  6. 6. OTHER products or services sold in CHINA HOUSE (Con’t) • Reading space • Galleries • Art Space - Which named as VIC
  7. 7. • Upgraded the coffee machine • Added WI-FI • Gisela & Marcella Mueller Art & Photography Exhibition The recent development in CHINA HOUSE
  8. 8. Number of competitors in their respective geographical market • • • • • • • • The Twelve Cups Edelweiss Cafe Lighthouse Coffee Kopitan Classic Rainforest Bakery & Pastry TRAFFIC Campbell house Brix & Baume
  9. 9. Top 3 competitors of CHINA HOUSE • The Twelve Cups • Founded in 2012 • 10 minutes walking distance away from CHINA HOUSE • Main Products - Crepe Cakes & Coffee Coffee Affagato
  10. 10. Top 3 competitors of CHINA HOUSE • Lighthouse Coffee • Founded in 2006 • 10-15 minutes walking distance away from CHINA HOUSE • Main products - Coffee & non-coffee based beverages - Cakes Dilmah Tea
  11. 11. Top 3 competitors of CHINA HOUSE • TRAFFIC • Kitchen, bar & music room • 10 minutes walking distance away from CHINA HOUSE • Main products - Western Food & beverages
  12. 12. Obstacles & challenges • • • • Is hard to start up a unique café Hard to find antique Renovating without changing original look Planning of menu
  13. 13. Strategies used & specialty • 5 lounges in 1 café • Comedy or musical performances during weekends • Used paper instead of table clothes • Maintain the traditions of the building • Bring in the art cultures and traditional into the 21st century
  14. 14. Weakness • Private parking space - Need to park by the road side • The space in the café is limited - Too crowded • Lighting is not good enough Improvements • Provide private parking spaces • Add more tables and chairs (expansion)
  15. 15. • • • • Founded by Mr. Yousef S. Al Rajhi 1997 Contact number: 800 122-8222 (Available 24/7) Main Products ~ Coffee & Teas • Open daily ~ Mon-Sun 0830am-1030pm ~ Friday CLOSED DR. CAFE COFFEE
  16. 16. History of Dr. Café Coffee • • • • Exploring the world & visiting coffee houses Searching for the perfect cup of coffee Inspired during his journey at Yemen Focus of interest to meet and socialize with friends • Passion for coffee • Started first coffee shop (kiosk bar) in a small shopping mall in 1997
  17. 17. Motive(s) for starting the business • Belief & love of the magic beans (coffee) • Preserve the classic value of coffee traditions in a new way
  18. 18. OTHER products or services sold in DR. Café • Fruits juice & cocktails • Franilla • Food • E.g. Cakes, sandwiches, donuts & etc. • Coffee and Tea bags • Merchandise • E.g. Tumbler & Coffee Brewtech
  19. 19. • Focusing primarily on Middle East and Asia Pacific market • More than 650 branches • In 2015 The future development of DR. Café
  20. 20. Number of competitors in their respective geographical market • • • • • Namoo bistro San Francisco Coffee The Red Beanbag O’briens – Irish Sandwich Café Marmalade Café
  21. 21. Top 3 competitors of DR. Café • San Francisco Coffee • • • - Founded in 1997 Right Opposite DR. Café Main products Coffee and Snacks E.g. Cakes & Donuts
  22. 22. Top 3 competitors of DR. Café • The Red Beanbag • • • - Founded in 2011 Right upstairs of DR. Café Main Products Food & beverages & Coffee
  23. 23. Top 3 competitors of DR. Café • O’briens – Irish Sandwich Café • • • - Founded in 1988 Opposite DR. Café Main products Sandwiches & Coffee
  24. 24. Obstacles & challenges • Travel around to look for best coffee beans • Maintain the qualities • Big challenge to compete with big coffee shops E.g. Starbucks and Coffee Beans
  25. 25. Strategies used & specialty • Fast and convenient • Choice of location - Crowded place - Easy to get parking spaces • Cheaper price compared to other franchising coffee shop
  26. 26. Weakness • Limitation of menu - Too little choices • Not maintaining the International Quality - The services Improvements • Expand the menu - Add more choices of food and beverages • Employ skilled waiters - Good attitudes
  27. 27. Starbucks
  28. 28. THE BIO • Founded in1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl • Main Products: Coffee • More than 18,000 branches in 62 countries • The branch location: SS15, Subang Jaya, Selangor
  29. 29. History • Howard Schulz joined Starbucks in 1982 • 1986 and then this café started expanding branches • Becoming popular during 1990s • And now the most popular cafe in the world
  30. 30. Motives • Serving coffee with the highest possible quality • mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
  31. 31. Products and services • Coffee with more than 30 blends • Handcrafted beverages • Merchandise such as mugs, books, and gifts • Fresh foods including baked pastries, sandwiches, salads and many more
  32. 32. Competitors Coffee Beans: • Founded 1963 • The nearest branch is 1 Km away (same street) • Products: Coffee, Tea (black tea, red tea, fruit tea), Merchandise, Powder (Chocolate, vanilla powder) are the main products
  33. 33. Flat White: • 100 meter away • The main product are coffee, cakes and snacks • Famous for cakes and Nutella cappuccinos
  34. 34. MEEPLES European Boardgame café : • founded in 2010 at Subang Jaya • 100 meter away • Providing board games • Their main products are Coffee, Milkshake, Booze, Tea, Snacks & desserts
  35. 35. Obstacles • Keeping the quality same for all branches • Choosing the best locations • Having a very tough competitor such as Coffee Bean VS
  36. 36. Strategies • creating the “third place” for everyone to go to between home and work • Always giving costumers good experience • Convenience • Providing the best service possible to costumers
  37. 37. Weaknesses • Limitation of menu • Price • Some costumers think that Starbucks can be substitute by other coffee shops
  38. 38. Recommendations • adding more food into the menu such as breakfast and lunch set • maintain the quality of the customer service as highest possible due to expensiveness of products
  39. 39. Dr. Café Coffee China House Starbucks Coffee • Nature of Business - Oligopoly • Both sell coffee & cakes The SIMILARITIES
  40. 40. China House Dr. Café Coffee Starbucks Coffee • • • • • • • • • - • • • • • - Multipurpose Uniqueness Fusion Style 5 lounges in 1 café • Only one branch Single purpose Normal Modern style Only 1 lounge Many branches Franchise Single purpose Normal Modern style Only 1 lounge Many branches Franchise The DIFFERENCES
  41. 41. • • • • • • • • • • dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx China House Penang. (2012-2013). China house. Retrieved from http://www.chinahouse.com.my/ Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china house. Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee. Dr. Cafe Coffee. (2009). Art Of Espresso, 6. coffee.org. (2013). History of starbucks. Retrieved from http://www.coffee.org/history-ofstarbucks Interview by Parham Farhadpoor []. Brief bio of starbucks coffee. Starbucks corporation. (1999). Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html Learning and development. (2013). Retrieved from http://www.starbucks.com.my/aboutus/career-center/learning-and-development Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php References lists
  42. 42. THANK YOU

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