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Biz report Biz report Document Transcript

  • Subject: Introduction to Business [BUSF0103] Final Project: Charity Drive Event 11th – 14th February 2014 Group members: Moy Chin Hoong (0314014) Parham Farhadpoor (0313698) Cassandra Wong (0313365) SyafiqZariful (0314702)
  • Objectives Spastic Children’s Association of Selangor & Federal Territory was founded in 1960 and it is a voluntary non-governmental organisation. Their aim is to serve the disorder children, they provide the free transport, education and treatment (including physiotherapy, speech therapy and occupational therapy) to the disabled children. They also have some facilities such as hydrotherapy pool, training kitchen, computer laboratory, music room and sports training equipment for the children. The purpose of Guardian charity drive is to donate all the profit made from the event plus sponsorships to Spastic Children’s Association of Selangor & Federal Territory. As this organization believes “Money in the bank is but mere number money in the safe, you cannot take along with you but when you donate for a good cause It will be duly registered under the watchful eyes of the Almighty God” and spastic children deserve the best standard of care that love and modern knowledge can give, so donations from people even few can show supports to these children and can help them. For this reason, our target sales was to make at least RM1500.00 profit by selling 240 muffins (each for RM5), 120 macaroons (2 for RM6), 10 handbands (each for RM3) and also the sponsorships by those that really want to donate for spastic children. Target market During this whole week of business charity drive, we were selling muffins that came all the way from Penang. Selling the muffins were quite hard in the beginning because people will be like 'oh i've had better ones before' so they won't buy from us. Our customers who bought the muffins were mostly college students from Taylor's University Lakeside Campus. Almost half of them were sold to our own friends who were selling their stuffs too at the charity drive. In addition, some students would buy them in the morning, like before 11am for their breakfast before heading to class. It is like a grab-n-go breakfast. Some of them would just donate the money to charity instead of getting the muffins. But for some people, they receive the muffins they pay for it. When we asked them whether if they want to buy our muffins, they eyes would sparkle first. but when we told them the price, they'll be like 'oh, so expensive, it's alright'.. So i think one of the major reasons why customers were driven away was because of the price we're selling the muffins. Other than that, besides targeting college students, we also asked some of our lecturers to buy our muffins, and they did. Whereas for the macaroons, we targeted on girls more than guys since most of the girls would like desserts. And, most of the customers that bought macaroons from us were girls. Besides, the handbands were all sold to males. After this whole week of charity drive ,we managed to sell out all of our handbands, muffins and macaroons with the help of another group who were having troubles selling their products.
  • Competition Analysis Since we were selling F&B as our main products for our Business Charity Drive, there were a few competitors while selling our own products. One of our main competitors was the one selling soya bean milk from Sue Yi's group and the one selling waffles from Eelyn's group. Sue Yi's group was selling soya bean milk, junk foods, and girl's accessories. But the main product that was challenging us from selling our muffins is the soya bean milk. For Eelyn’s group, the one that was stopping us from selling our products quickly were the varieties of food and beverage they had. They were selling waffles, chocolate brownies, Oreo milkshake, dresses and chairs. The main products that competed with our products were the waffle and chocolate brownies that they selling. The customers would rather buy from them mainly because of their prices were lower than us, the soya bean milk and waffles cost only RM3 and RM4 respectively while one of our muffins itself cost RM5. Besides that, everyone would want to drink a cold beverage on a hot day and that is why the soya bean milk and the Oreo milkshake is a bonus for him or her. Product & Packaging After many discussions the charity drive group choice was food sector, however choosing this type of business made lots of good points and bad points. For example selling foods are usually easier to sell and more profitable as well, but Guardian charity drive faced some extra expenses like typhoid vaccine. Next discussion was about choosing the type of food, so all members agreed for pastries and among all of them muffins and macaroons had been chosen. Muffins and macaroons have always been the most popular pastries that everyone loves. For this purpose Guardian charity drive found a very popular pastry that is famous for its muffins and the best flavors had been chosen for this event, such as chocolate chips, blueberry, orange, and mango. For macaroons, a famous pastry had been selected to provide the charity drive love-shaped macaroons which was because of closeness of the charity drive with Valentine’s day and they all came in chocolate, red velvet, lemon, earl gray, peanut butter, and lavender flavors. At first the charity drive chose famous Penang biscuits but it canceled due to lack of providing required licenses and certificates. Members were also thinking of providing Xbox games such as Fifa14 for students to play for a while and also donate little money for spathic children, but after discussions it canceled due to the troubles that might be faced during the event and also it couldn’t work that much for the charity drive to make enough profit. Other than that, we were also selling some handbands, which were actually the collection of one of our group members, Syafiq.
  • For this purpose Guardian charity drive asked the pastry to provide us nicer packing for muffins and they accepted, so each of them provided to the costumers in very clean and nice packs. However the packings for macaroons were a bit harder and made some troubles for us because the macaroons were came in 20 per box. Therefore we would need to repack the macaroons into 2 pieces per pack. We used a plastic that printed with love-shaped to pack our macaroons because it might bring out the theme of Valentine’s Day. Pricing Pricing is the most important part in running a business. This is because setting the price for a product is the way too subjective and if you set the prices too high, customers will not buy from you; but if you set the prices too low, then the business will not have maximum profit. Thus, a business will need to think careful before setting the prices. Our group chose to sell muffins and love-shaped macaroons due to the upcoming Valentine’s Day. The original cost for per unit of muffin was RM3.00 at first. But, after we told the manager of the bakery, Miss Jamie that we are selling their muffins for charity drive. She decided to sell the muffins to us at RM2.00 per unit. So, as an overall we had ordered a total of 240 muffins from her and it cost a total of RM480.00. The flavors included orange, blueberry, chocolate chips and mango. After that, we got a sponsor of RM1.00 per unit of muffin from an individual, Ms.Soh. And therefore the cost price for each muffin was now RM1.00. The muffins were then be sold at RM5 per unit regardless what flavor it is. And this had fulfilled the requirement of minimum 2 times the cost price. On the other hand, the cost price for each macaroon was RM4.00 at the beginning. Same as what we did when ordering the muffins, we told the manager that we are selling their macaroons for charity drive and we had ordered a total of 120 macaroons. As a result, we got the macaroons at RM3.50 each. After that, we also got an individual sponsor of RM180.00 from Mr. John, the accountant from Shiangly Builder Sdn. Bhd.(One of our charity sponsorship). So, we used this RM180.00 to cover up the cost price of buying macaroons. So, the cost price of macaroons was then became RM2.00 per unit. Thus, we were selling 2 love-shaped macaroons at RM6.00 where the cost price for 2 macaroons was RM4.00. We planned to sell the macaroons at RM8.00 at first in order to met the requirement of minimum 2 times the cost price. But after we did a survey around the campus, we found out that the price of RM8.00 for 2 macaroons was too expensive for most of the people. So, we were then decided to sell it at RM6.00 so that we could sell it out as fast as possible. As what we had learnt from Principle of Economics, the lower price would cause a higher demand. Since the handbands were the collection from Syafiq, which also meant that the cost price was zero. So, we planned to sell it at RM3 each and this caused us to make a profit of RM3 per handband. Besides, it also reached the minimum requirement for the selling prices, that was 2 times the cost prices. Of course, it was just a muffin and nothing special and everyone could get it from any bakery. But, there were few loyal customers for our muffins as they came back to our booth and bought few muffins at one time. This was a great moment that we had and this also meant that our muffins were gaining popularity around the campus. While for the macaroons, we had purposely ordered the love-shaped macaroons instead of
  • the normal one due to the upcoming Valentine’s Day. This was to suit the valentine’s theme and therefore attract more customers. Furthermore, we had also met a lot of customers that rejected to buy our products. Thus we used the strategy that Mr. Joe taught us – giving out our products as a gift when they donated at a fixed amount. For instance, we were giving out one muffin if they donated RM5.00 and above and one pack of macaroon at RM6.00 and above. Other than that, we also sold our muffins to Alvin’s group at RM2.00 each and RM2.50 each for the next day in order to sell out our products faster and help the other group to earn more profit. While for the handband, we did not face any problem in selling it, as it was the fastest selling product. Promotion Promotion can be the most important factor in success of a business in selling products or providing services to customers. In the other word promotion is an activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion for a charity drive is to encourage people to donate or buy the products by giving messages and informing them about the charity. All of the profit gathered from Guardian charity drive was sent to spastic children’s association of Selangor and federal territory. And, this charity drive tried to give an opportunity to the customers to join for helping spastic children and enjoy at the same time. All the customers were informed by explaining to them how the donated money can help spastic children and then they were more likely to help. There are many strategies can be used for a charity drive such as flyers, posters, webpages and many other ways. Guardian charity drive has set up a Facebook page plus some posters and flyers, but still the best strategy for a charity is face to face conversation that promoter can do by going around and asking people for donation or at their charity station. At the end, based on the experiences, nothing works better than talking to the customers to get their attention by explaining to them about the situation. By the way asking for donation from people (carrying a donation box) and give them the products as a gift (muffins or macaroons) works much better than selling the products and in this way charity drives can make more money as donations.
  • Sponsors Every business would need a capital to set up. But for this charity drive, we would need a lot of sponsorships in order to achieve the goal by making a profit of RM2,000.00. Thus, we had approached few individuals and several companies and businesses for the sponsorships of this charity drive. And, finally we got five individuals and one company that sponsored us in the form of cash. The five individual sponsors were Ms.Soh, Mr. John, Mr.FarhadFarhadpoor, Ms. Lim Siaw Ying and Mr.AbdZariful, whereas the company is Shiangly Builder Sdn. Bhd. Ms.Soh is the loyal customer of the bakery that we bought our muffins and one of our group members (Moy Chin Hoong) knew her personally. We met her while we were there to order our muffins. So, we tried to approach her and ask for sponsorship by explaining our situation. She was so kind and willing to pay half of cost for the muffins, which was RM240.00. Mr.Farhad, Ms. Lim and Mr.AbdZariful were also supporting us in the form of cash. We approached them by face-to-face meetings and our group members knew these three individuals personally and they were supporting us because of our group members. Each of them sponsored us RM100.00 and we got a total of RM300.00 from these three individuals. Shiangly Builder Sdn. Bhd was supporting us in the form of cash too. We approached this company by sending a sponsorship letter and also visiting to this company. The reasons why we were approaching this company because they are finacially generous and one of our group members knew the manager personally as well. And as a result, we got a RM200.00 sponsor from this company. On the other hand, we got an extra sponsor from Mr.John(the accountant of the company) while we were there to collect the cash. We met him and explained to him about the situation. He was so sympathy about the spastic children and willing to sponsor us a total of RM180.00 in the form of cash. Distribution Since we got our muffins from Penang, therefore we would need to send the muffins from Penang to Kuala Lumpur. We delivered the muffins by car from Penang to Kuala Lumpur and then to Taylor’s University Lakeside Campus. On the other hand, we got the macaroons from CupcakesChic, a famous dessert shop which the branch is located in The Curve, Damansara, Selangor. The customers did not have to wait for the muffins and macaroons since it was already ready packed and can be sold to them directly. While for the macaroons, we started selling them at 1 o’ clock in the afternoon because we needed time to get it packed it into packs. How we can minimize the time was to get it the day before our charity sales since macaroons can last for quite a long time if we put them in the fridge. Approximately 200 customers in all bought our muffins and macaroons and made some donations too. The customers could not order our products online because it is a food, and it has an expiry date and by the time it is delivered to our customers, it probably has already expired.
  • Green Measures Nowadays green measures are becoming one of the most important elements that businesses must consider about them in their products and services. Green measures include discussion on environmental-friendly measures that can be adopted during a process. Guardian charity drive also considered green measures as much as possible and all of the products were foods that were packed with materials that can be recycled after use. This group always tried to collect all the rubbishes and kept the buff clean all the time. After gathering all the collected waste such as papers, cartons, plastic cups and straws, they all sent to recycle bins for recycle purposes to help the environment and also to enact a very short role in having cleaner environment besides helping spastic children by collecting money for the charity drive. Guardian charity drive tried to minimize the consumption of resources as well such as electricity and water or minimizing usage of paper as another way to act environmentally- friendly.
  • Human Resource Planning PRESIDENT CEO PARHAM FARHADPOOR JAMES MOY CHIN HOONG ACCOUNTANT PARHAM FARHADPOOR CASSANDRA WONG SYAFIQ ZARIFUL TREASURER PARHAM FARHADPOOR SALESMAN CASSANDRA WONG SYAFIQ ZARIFUL JAMES MOY CHIN HOONG ASSISTANT SALESMAN According to the chart above, Parham was the CEO(the group leader) and he had distributed jobs for each of us based on our expertise. Parham himself would be the salesman and being assisted by all of us as we all would need to take turn and go around the campus for promoting the products. Then James would be controlling all the cash flows, preparing the accounting report, ordering jobs and pick up all the products. Whereas for Cassandra and Syafiq, they would help to promote our products by going around in the campus and also in packaging.
  • Evaluation of results P&L Statement Sales Revenue Day 1 Day 2 Day 3 382 445 453 1280 Cost of Good Sold Muffins Sponsorship Macaroons Sponsorship -480 240 -420 180 -480 Gross profit Add: Donation Adjusted Gross Profit 800 833 1633 Less: Operating Expenses Advertising Expenses Packing Expenses -10.5 -6.5 Net Profit 1616 *all the units are in RM After all Guardian charity drive made RM1616 of profit from selling muffins, macaroons, and collecting donations. However we did some right and wrong, for example we decided to sell some muffins to one of the groups in cheaper price, so we finished selling our products faster, and also helped them to make more profit. One of the wrong decisions made by the group was setting the price for two macaroons at RM8.00 but after we did a survey around the campus, it changed to RM6.00 for two. After getting some advices from the lecturer, Guardian charity decided to prepare a donation box and go around for collecting donations and giving the products as gifts. This tactic really worked in selling the products faster, so people were more likely to help than buying products from a charity. Another mistake from this group was missing the first day morning, and therefore we lost many of the customers because the best selling time for muffins was in the morning, as many people will take it as a breakfast.
  • Summery The purpose of Guardian charity drive was to earn 1500rm profit by selling 240 muffins (each for RM5), 120 love shaped macaroons (2 for RM6), 10 handbands (each for RM3) and also the sponsorships for donating to Spastic Children’s Association of Selangor & Federal Territory. For this purpose college students were the main target for the charity, especially those who looking for something light as breakfast. Guardian charity drive has set up a Facebook page plus some posters and flyers, but still the best strategy for a charity is face to face conversation that promoter can do by going around and asking people for donation or at their charity station. For distribution, since we got our muffins from Penang, therefore we would need to send the muffins from Penang to Kuala Lumpur. We delivered the muffins by car from Penang to Kuala Lumpur and then to Taylor’s University Lakeside Campus. On the other hand, we got the macaroons from CupcakesChic, a famous dessert shop which the branch is located in The Curve, Damansara, Selangor. For sponsorship we collected half of cost for the muffins, which was RM240.00, RM300 from Mr. Farhad, Ms. Lim and Mr. AbdZariful, RM200 from Shiangly Builder Sdn. Bhd, and Rm180 from Mr. John (the accountant of the company). Guardian charity drive considered all the green measure to enact environmentally-friendly as well. Among the competitors the one selling soya bean milk from Sue Yi's group and the one selling waffles from Eelyn's group were stronger than others. At the end RM1616 profit made by the charity and all donated for spastic children. The Video Link http://www.youtube.com/watch?v=y-zimvrMAQc
  • Appendix The Facebook page for Guardian Charity Drive
  • The poster
  • The menu
  • James Moy Chin Hoong Foundation in Natural & Built Environment School of Architecture, Building & Design Taylor’s University No. 1 Jalan Taylor's 47500 Subang Jaya Selangor DarulEhsan. Mr. Steven Moy Re: Requesting Donation for Charity Drive Event We, the students from the School of Architecture, Taylor’s University, are currently involved in a fundraising event for our school project in February 2014. Therefore, we write this letter with the intention to invite your company to become our sponsor in this event. 2. Our plan is to raise a total of RM2000.00 via sales of food products. All profits earned during the event will be donated to the SCASFT, a society for the disable children, based in Petaling Jaya, Selangor. 3. For your information, this organization was founded in 1960 and it is a voluntary nongovernmental organisation. Their aim is to serve the disorder children, they provide the free transport, education and treatment (including physiotherapy, speech therapy and occupational therapy) to the disabled children. They also have some facilities such as hydrotherapy pool, training kitchen, computer laboratory, music room and sports training equipment for the children. 4. As you can see, the SCASFT plays a vital tole in our society to serve the disable children. Therefore, we would be delighted and it would mean a great deal to the organisation if you could assist us in any possible manner. 5. I look forward to hearing your reply about our request. You may reach me at 012-5886183. Thank you. Sincerely yours, ___________________ (James Moy Chin Hoong) The letter that requesting for sponsorship
  • The receipts: - The receipt for printing poster and menu The receipt for the packing of macaroons
  • The receipt for the purchasing of muffins The receipt for the purchasing of macaroons
  • The receipt gave by spastic home
  • The Pictures: - Setting up the booth Setting up the booth Our products The muffins
  • Advertising Stanley is buying muffins!!! =D Money we earned $$ The ready packed macaroons
  • The collections from Syafiq The tray that we deliver our products The red velvet macaroon The chocolate macaroon The spastic home