Search Engine Optimization

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SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought

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Search Engine Optimization

  1. 1. Search Engine Optimization Created by: Pargev Ghazaryan Reviewed by: Vladimir Soghoyan Ogma Applications
  2. 2. Search Engine SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Ogma Applications 1/20/2014
  3. 3. User Preferences 94% 3% 2% Ogma Applications 1/20/2014
  4. 4. Improving Product Rating SEO PPC Analytics Social Local Mobile Video Content Development Ogma Applications 1/20/2014
  5. 5. Types of Google Results We specialize in earned positions as they are generally more trusted Paid Ads Earned positions Ogma Applications Ogma Applications 12% 88% 5 9/18/2012 1/20/2014
  6. 6. YouTube Statistics ∗ ∗ ∗ ∗ ∗ ∗ ∗ More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year 100 hours of video are uploaded to YouTube every minute 80% of YouTube traffic comes from outside the US YouTube is localized in 61 countries and across 61 languages According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year Ogma Applications What do Armenians search on YouTube? Last 30 days masha 100 masha medved 85 masha i medved 80 2014 75 kargin 55 erger 50 vitamin 45 mihran 40 haykakan 40 kino 40 martin shnorhavor qayl dziov +450% 2014 +300% shnorhavor +160% mihran +150% martin mkrtchyan +140% mihran tsarukyan +130% banakum +60% nor tari +60% tnpesa +60% Last 12 months bala +200% bala bala +190% tata simonyan +130% edgar +110% gangnam style +80% pink +80% tata +80% kargin +70% kargin haxordum +60% leps +60% 1/20/2014
  7. 7. Google Web Search Statistics Last 30 days ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ Odnoklassniki 100 Youtube 100 Facebook 85 Google 75 Friv 65 Armenia 65 2014 60 Kino 60 Games 50 Igri 50 Ogma Applications ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ Last 12 months korac molorvac@ hayastanum Youtube 100 +1,200% Facebook 85 qayl dziov +250% Google 85 Odnoklassniki 75 odin doma +180% Skachat 70 2014 +100% Armenia 70 Gta +60% Friv 60 nor tari +60% Games 55 tanki online +60% odnoklassniki.ru 55 Kino 55 Friv +50% Kizi +50% odnoklassniki.ru +50% harazat tshnami kino 2013 a10+500% vk+200% Qaxaqum +180% shamshyan +120% perevodchik +70% Gmail +60% odnoklassniki+50% tanki online +50% 1/20/2014
  8. 8. Facebook Statistics Ogma Applications 1/20/2014
  9. 9. SEO Recipe Keyword Research How do people search? Competition level 2-4 word phrases Ogma Applications On Page Factors Page Title Keywords in Content Heading Tags Link Building Improved Rankings Internal External Anchor Text Better Visibility Increased Traffic More Leads/Sales 1/20/2014
  10. 10. Optimize for Multi-Channels •Facebook •Twitter •LinkedIn •Email •Offline, such as radio and TV ads Ogma Applications 1/20/2014
  11. 11. Black Hat SEO vs WHITE Hat SEO Ogma Applications 1/20/2014
  12. 12. White Hat SEO Techniques Quality Content Titles and Meta Data Quality Inbound Links Keyword Research and Effective Keyword Use Structural (Semantic) Mark Up and Separate Content from Presentation Image Optimization Ogma Applications 1/20/2014
  13. 13. Keyword Research and Effective Keyword Use Meta Description Internal Links Title Tag Meta Keywords Heading Elements <H1> <H2> Ogma Applications 1/20/2014
  14. 14. Black Hat SEO Black Hat SEO Tactics ∗ ∗ ∗ ∗ Keyword Stuffing Cloaking Doorway Pages Hidden Text or Links Ogma Applications 1/20/2014
  15. 15. Keyword Stuffing ∗ Adding keyword terms over and over again in content, Meta tags, This can adversely affect pages because, if caught, search engines will penalize a keyword stuffed site or completely remove it from the index. As a general rule, we recommend not repeating a keyword more than once in the Title tag, twice in the Description tag and not more than four times in the Meta Keywords tag. Ogma Applications 1/20/2014
  16. 16. Cloaking Cloaking refers to showing one page to Search Engine and a different page to your human visitor. Ogma Applications 1/20/2014
  17. 17. Doorway Pages ∗ Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected to a different page. Ogma Applications 1/20/2014
  18. 18. Hidden text and links ∗ Hidden text and links are easily spotted by search engines and are not beneficial to your website. Websites can be removed from the Google index for using this method of deception. o Hidden links are when the hidden text of a web page has a link in it. Ogma Applications 1/20/2014
  19. 19. SEO TOOLS http://www.luckyorange.com http://www.ghostrec.com https://www.inspectlet.com Ogma Applications 1/20/2014
  20. 20. Scroll Heatmap Ogma Applications 1/20/2014
  21. 21. Click Heatmap Ogma Applications 1/20/2014
  22. 22. Eye-tracking Heatmap Ogma Applications 1/20/2014
  23. 23. Recently Recorded Sessions Ogma Applications 1/20/2014
  24. 24. How to use Ghostrec <script type="text/javascript"> (function() { var host = ("https:" == document.location.protocol ? "https://secure.eemt.se" : "http://www.eemt.se"); document.write(unescape("%3Cscript src='" + host + "/gt/js/4079.js' type='text/javascript'%3E%3C/script%3E")); })(); </script> Ogma Applications 1/20/2014
  25. 25. Dashboard Ogma Applications 1/20/2014
  26. 26. Heatmap Ogma Applications 1/20/2014
  27. 27. Dashboard Ogma Applications 1/20/2014
  28. 28. Visitors and Recordings Ogma Applications 1/20/2014
  29. 29. Duration Report Ogma Applications 1/20/2014
  30. 30. Ogma Applications 1/20/2014

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