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What is all the fuss about web 2.0?
 

What is all the fuss about web 2.0?

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Overview of what web2.0 offers charities. Rather than hype it up, the presentation talks about pitfalls of asuming that younger audience = great, or that the passion people have of new technology ...

Overview of what web2.0 offers charities. Rather than hype it up, the presentation talks about pitfalls of asuming that younger audience = great, or that the passion people have of new technology necessarily means that you are being left behind if you haven't started using them at your not for profit.

re-iterates some basics of fundraising and explains why web 2.0 supports the same principles.
Presented 17 July Melbourne FIA Special Interests Group.

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    What is all the fuss about web 2.0? What is all the fuss about web 2.0? Presentation Transcript

    • why all the fuss? web 2.0 fundraising Dan Geaves
    • hang onto your hats
    • Today Our approach
    • will it help you raise more money?
    • direct mail domination $45 Millions $40 $35 $30 $25 $20 $15 $10 $5 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Direct Mail Other Online Phone Media Face to Face Gross Income by Channel - Cash 6 Base: All individual cash giving © Pareto Fundraising April 2009
    • the face-to-face force $45 Millions $40 $35 $30 $25 $20 $15 $10 $5 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Face to Face Direct Mail Other Phone Online Media Gross Income by Channel - RG 7 Base: All individual regular giving © Pareto Fundraising April 2009
    • new cash donors? 120,000 100,000 2006 2007 2008 80,000 60,000 40,000 20,000 0 Direct Mail Online Phone Unaddressed Unknown Unsolicited 8 © Pareto Fundraising April 2009
    • new regular givers? 45,000 40,000 35,000 2006 2007 2008 30,000 25,000 20,000 15,000 10,000 5,000 0 Direct Mail Face to Face Online Phone Unknown 9 © Pareto Fundraising April 2009
    • so really, why all the fuss?
    • back to basics People who need You People who care (beneficiaries) (donors) © Pareto Fundraising, 2009
    • donor power People who need You People who care (beneficiaries) (donors) © Pareto Fundraising, 2009
    • From $2m+ 2007 to $10m+ in 2008
    • the fuss is because web 2.0 enables donors to experience a strong connection
    • back to the beginning People who need Your founder and their friends and associates (beneficiaries) (donors) © Pareto Fundraising, 2009
    • back to the beginning People who need Your founder and their friends and associates (beneficiaries) (donors) © Pareto Fundraising, 2009
    • how many of you agree that some of your best donors, were the first donors?
    • brands online can be built by referrals and supported by traditional marketing
    • SIGNS UP AND SEES WHAT DONATIONS ACHIEVED
    • SIGNS UP AND SEES WHAT DONATIONS ACHIEVED SO REFERS AND CREATES CONTENT FOR THEM TO SEE
    • SIGNS UP AND SEES WHAT DONATIONS ACHIEVED SO REFERS AND CREATES CONTENT FOR THEM TO SEE WHO IS A STRANGER, ALSO SEES IT SO ALSO SIGNS UP…
    • YOU SHOULD AIM TO BE A TRIBAL BRAND
    • A brand that I buy because I don’t know of any other choices A market leading brand that I buy because I trust it will fill my basic requirements A brand that feeds my self- identity, my self-esteem as well as meets my basic requirements
    • relationships with brands CO-CREATIVE CO-CREATIVE CO-CREATIVE I create I create I create Level of Involvement the content the content the content INTERACTIVE INTERACTIVE CO-CREATIVE I control I control I create the content the content the content PASSIVE CO-CREATIVE I absorb I create the content the content Level of Creativity
    • the fuss is because web 2.0 allows you to create a place for passionate supporters to meet, and to recruit others
    • web 2.0 is still about supporter relationships
    • suspect prospect supporter donor regular giver
    • what do you need?
    • data speed segments WYE
    • data speed segments What’s Your Excuse
    • the fuss about web 2.0 is the rise of technologies that allow supporter relationships to be managed in new ways
    • so hang onto your strategic hats
    • why all the fuss? web 2.0 fundraising