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Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
Rg numbers for podcast   part 2 value
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Rg numbers for podcast part 2 value

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Once recruited, what is the value of a regular giver? Let's look at thirty odd charities' data in New Zealand and Australia.

Once recruited, what is the value of a regular giver? Let's look at thirty odd charities' data in New Zealand and Australia.

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  • 1. Pareto Fundraising BenchmarkingExtracts from Industry Trends Report: 2010Part II - Value
    © Pareto Fundraising April 2010
  • 2.
  • 3. 3
    Individual RG income by channel of solicitation
    F2F continues to dominate RG recruitment.
    Base: All giving
    © Pareto Fundraising April 2010
  • 4. 4
    Average Non F2F RG gift by year
    Average RG gift maintained steady growth in contrast to average cash gift decline.
    =$31.78NZD
    © Pareto Fundraising April 2010
  • 5. 5
    Average F2F RG gift by year
    =$33.71NZD
    © Pareto Fundraising April 2010
  • 6. 6
    New RG recruits by year and channel
    F2F continues to dominate RG recruitment.
    © Pareto Fundraising April 2010
  • 7. 7
    Value to date – F2F RG recruits
    © Pareto Fundraising April 2010
  • 8. 8
    RG attrition by year – F2F recruits
    © Pareto Fundraising April 2010
  • 9. 9
    RG attrition by year – non F2F recruits
    © Pareto Fundraising April 2010
  • 10. 10
    RG upgrades by year of recruitment
    Face to face has higher upgrade rates (remember this is active donors). This could be a function of phone number availability
    © Pareto Fundraising April 2010
  • 11. THANK YOU
    © Pareto Fundraising April 2010

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