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F2 f v non f2f
 

F2 f v non f2f

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A few slides showing the difference in value between New Zealand and Australian face to face recruited monthly donors.

A few slides showing the difference in value between New Zealand and Australian face to face recruited monthly donors.

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  • And then there are bequests!!!
  • Sean to do cummulative if need be

F2 f v non f2f F2 f v non f2f Presentation Transcript

  • Success in acquisition
    Has only
    One measure
  • Success in acquisition
    Life time value
  • Success in acquisition
    (Implied)
    Life time value
  • Face-to-Face (F2F)
    © Pareto Fundraising 2009
    Attrition is the Achilles heel of F2F. As the following table shows, donors traditionally attrite at a higher rate than non-F2F RG recruits.
    Year 1 attrition rate
    Tackling immediate reasons for cancelling (e.g. through walk-aways, donor care calls) and good SRM
  • Average three YR RG Gift Value
  • Annual RG Gift Value – predicted trend
    An 8yr predicted trend, based on 3yrs of actual data, shows how on average, a DM regular giver starting at $15pm quickly generates more income than a F2F regular giver starting at $25pm
    7
    © Pareto Fundraising March 2009
  • Annual RG Gift Value - predicted trend
    An 8yr predicted trend, based on 3yrs of actual data, shows how on average, a DM regular giver starting at $15pm quickly generates more cumulative income than a F2F regular giver starting at $25pm
    8
    © Pareto Fundraising March 2009
  • Annual RG Gift Value - predicted trend
    An 8yr predicted trend, based on 3yrs of actual data, shows the difference in predicted income from a RG donor starting on a $10pm donation from F2F vs non-F2F
    9
    © Pareto Fundraising March 2009