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Cost of fundraising v growth charts only
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Cost of fundraising v growth charts only

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Brilliant investment strategy for a charity.

Brilliant investment strategy for a charity.


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  • 1. Cost of fundraising year on year…
  • 2. Cost of fundraising year on year…
    Massive investment in acquisition
  • 3. Cost of fundraising year on year v net
  • 4. Cost of fundraising year on year v net
    Maintained slight growth in net – money to spend on cause
  • 5. Cost of fundraising year on year v net
    Maintaining acquisition, but rewards of year 2 acquisition beginning to show through
  • 6. Cost of fundraising year on year v net
    Decided to STOP acquisition for one year – nearly $1.5m bonanza for capital projects and service development – COF plummets
  • 7. Cost of fundraising year on year v gross
  • 8. Cost of fundraising year on year v gross
    Reduced acquisition leads to slight decline in gross
  • 9. Cost of fundraising year on year v net v gross
  • 10. Cost of fundraising year on year v net v gross
    Growth phase complete – charity stabilises, but still acquiring more donors than losing, hovering around 0.4 cost of fundraising