14. The Big Picture Overall Fundraising Strategy Government Consider Corporate &Events Consider Associations, groups Trusts & foundations Individuals – Long term growth Bequests / Legacies Major Donors Regular Giving The Giving Constituency
15. Long Term Growth Mail appeals Donor care Acquisition Individuals – Long term growth Regular Giving Bequests Individual giving is currently the ONLYlong term solution for growth Major Donors ? * We are always looking for the next!
43. Frank was always very interested and supportive of the wonderful work Graeme has done at the Home. He thought Graeme did a wonderful job and the success of the Home was due to his hard work and passion for abandoned animals. These were common themes in his notes sent with his donations.
44. Frank started as a cash donor around 1990 after purchasing some merchandise. We then added him to our mailing list.
45. He responded to every appeal (five a year) we sent. Initially giving $60 but then consistently sending $250 after each mailing. Each time Frank donated or wrote a note he received a handwritten note from Graeme.
46. Around 2003, we tried a new ask strategy and Frank regularly started donating $5,000 to our Winter and Christmas appeals. He also became a Friend of PAWs donor (regular giving program) donating $250 per month.
47. In 2004, after hearing a news item in which Graeme and the Home had featured, Frank sent a donation of $10,000. When we became tax deductable in 2006, Frank was very pleased as he was then able to give even larger donations.
59. “Frank was a man who had charisma. He was able to make everyone he feel very special. It was the common theme that was communicated at his funeral.” Dr. Graeme Smith