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A Pragmatists approach to fundraising in the digital age
 

A Pragmatists approach to fundraising in the digital age

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  • Recruited a few dozen new donors – at an unacceptably High CPA BUT the learnings have since been applied succesfully…
  • Strong CTR for retargeting of 0.13% 0.13% CTR2 conversionsConversion rate of 1.59% Impression volume was just not high enough to deliver substantial conversion volumeCPA was high at $500
  • 4,000 new petition completions, but using tablet PCs outside the cell, got over 200 new monthly donors worth
  • Go to someonesFacebook page

A Pragmatists approach to fundraising in the digital age A Pragmatists approach to fundraising in the digital age Presentation Transcript

  • A foot in the door
    When asking for something small results in getting something much bigger
  • Digital Integration
  • A Pragmatists approach to fundraising in the digital ageSean Triner
  • Context
  • Gross income Index - Australia
    Chart shows how much income has grown in each gift type since 2005.
    The 2007 peak in Bequest income is primarily caused by five exceptional gifts more than a general increase in property and share market value.
    5
  • Cash income by channel of solicitation
    6
  • New cash recruits by channel
  • Individual RG income by channel of solicitation
  • New RG recruits by year and channel
  • But it will grow…just be pragmatic
  • Integration is essential
  • The Opportunities for you
    Digital Lead
    Generation
    Online
    Events
    Digital
    Honeymoon
    Social Marketing
    Conversation
    F2F
    Retention
    Digital support
    of Direct Mail
  • The Opportunities for you
    Digital Lead
    Generation
    Online
    Events
    Digital
    Honeymoon
    Social Marketing
    Conversation
    F2F
    Retention
    Digital support
    of Direct Mail
  • Animals Australia
  • And thank you,
    Animals Australia
    for a mini journey
    Showcasing a myriad
    of integrated opportunities.
  • WWF Canada – not quite right
  • Multi channel, multi stage
  • Evolving and improving
  • Getting better results with FAME
  • FAME
  • Getting better results with FAME
  • An Inconvenient Truth
  • David Hicks’ cell
  • The Opportunities for you
    Digital Lead
    Generation
    Online
    Events
    Digital
    Honeymoon
    Social Marketing
    Conversation
    F2F
    Retention
    Digital support
    of Direct Mail
  • Fluff and Bite
  • Soi Dog
  • WWF Canada Fluff
  • Join the team with Scott Niederayer by signing up ...
  • Help protect the last remaining spirit bears by...
  • Two stage ideas
    ?
  • Two stage – is it worth it?
    For most of you, NO.
    Apply the Pareto principle – most growth is old fashioned
  • Higher priorities
    Face to face
    RG conversion of donors by phone
    Good direct marketing
    Phone follow up
    Surveys and bequest conversion
    Thanking properly
  • Getting things right
    Knowing Bilbo increases upgrade rates by 43%!
  • Greetings
    Australian Diabetes Council
    January 2011
    A Plan for Fundraising Growth
    Marie Stopes
    Thank you.
  • PS, Mail your ‘online’ donors
  • Greetings
    Australian Diabetes Council
    January 2011
    A Plan for Fundraising Growth
    Marie Stopes
    Thank you.