A Pragmatists approach to fundraising in the digital age

A foot in the door
When asking for something small results in getting something much bigger

Digital Integration

A Pragmatists approach to fundraising in the digital ageSean Triner

Context

Gross income Index - Australia
Chart shows how much income has grown in each gift type since 2005.
The 2007 peak in Bequest income is primarily caused by five exceptional gifts more than a general increase in property and share market value.
5

Cash income by channel of solicitation
6

New cash recruits by channel

Individual RG income by channel of solicitation

New RG recruits by year and channel

But it will grow…just be pragmatic

Integration is essential

The Opportunities for you
Digital Lead
Generation
Online
Events
Digital
Honeymoon
Social Marketing
Conversation
F2F
Retention
Digital support
of Direct Mail

Animals Australia

And thank you,
Animals Australia
for a mini journey
Showcasing a myriad
of integrated opportunities.

WWF Canada – not quite right

Multi channel, multi stage

Evolving and improving

Getting better results with FAME

An Inconvenient Truth

David Hicks’ cell

The Opportunities for you
Digital Lead
Generation
Online
Events
Digital
Honeymoon
Social Marketing
Conversation
F2F
Retention
Digital support
of Direct Mail

Fluff and Bite

Soi Dog

WWF Canada Fluff

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Two stage ideas
?

Two stage – is it worth it?
For most of you, NO.
Apply the Pareto principle – most growth is old fashioned

Higher priorities
Face to face
RG conversion of donors by phone
Good direct marketing
Phone follow up
Surveys and bequest conversion
Thanking properly

Getting things right
Knowing Bilbo increases upgrade rates by 43%!

Greetings
Australian Diabetes Council
January 2011
A Plan for Fundraising Growth
Marie Stopes
Thank you.

PS, Mail your ‘online’ donors

Greetings
Australian Diabetes Council
January 2011
A Plan for Fundraising Growth
Marie Stopes
Thank you.

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A Pragmatists approach to fundraising in the digital age

by Pareto Group

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