Including your media exposure and articles on your LinkedIn profile
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Including your media exposure and articles on your LinkedIn profile

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Including your media exposure and articles on your LinkedIn profile Including your media exposure and articles on your LinkedIn profile Presentation Transcript

  • LinkedIn Including your media exposure and articles on your LinkedIn profile
  • 2 You’ve Landed a Media Hit! • This is the perfect opportunity to showcase your area of expertise by adding media hits on your LinkedIn profile. • Let’s use Kerri Bogda for example, with a recent hit in USA Today. • Link to Kerri’s article: http://college.usatoday.com/2014/03/28/how-to-do- taxes-when-you-have-student-loan-debt/
  • 3 You’ve Landed a Media Hit! Here is Kerri, as mentioned in USA Today.
  • 4 Showcasing on LinkedIn Kerri logs into her LinkedIn and clicks on “Profile” and then selects “Edit Profile.”
  • 5 Showcasing on LinkedIn Kerri scrolls down on her profile to the projects section and selects “Add.”
  • 6 Showcasing on LinkedIn Kerri then inputs all necessary information: Name: publication source and title Occupation: senior manager at ParenteBeard Date: March 2014 Project URL: copy link to article Description: optional Write what topic you offered expertise on. Click “Save.”
  • 7 Showcasing on LinkedIn After Kerri adds her media hit, she can scroll up and select “Done editing.”
  • 8 Showcasing on LinkedIn After Kerri adds her media hit, she can scroll up and select “Done editing.”
  • 9 Showcasing on LinkedIn This is how the project will appear on Kerri’s LinkedIn profile after she adds it. Note that this title is a hyperlink to the article: USA Today Article: How to do taxes when you have student loan debt
  • 10 You’ve written an article or blog post for a website • This is the perfect opportunity to showcase your expertise by adding your article on your LinkedIn profile. • Let’s use Heather Cressman for example, with a recent article in Manilla. • Link to Heather’s article: https://www.manilla.com/blog/youve-filed-your- 2013-taxes-now-what/
  • 11 You’ve written an article or blog post for a website Here is Heather’s article, featured in Manilla.
  • 12 Showcasing on LinkedIn Heather logs into her LinkedIn and clicks on “Profile” and then selects “Edit Profile.”
  • 13 Showcasing on LinkedIn Heather scrolls down on her profile to the projects section and selects “Add.”
  • 14 Showcasing on LinkedIn Heather then inputs all necessary information: Name: publication source and title Occupation: tax manager at ParenteBeard Date: March 2014 Project URL: copy link to article Description: optional Write what topic you wrote or blogged about. Click “Save.”
  • 15 Showcasing on LinkedIn After Heather adds her Manilla post, she can scroll up and select “Done editing.”
  • 16 Showcasing on LinkedIn This is how the Manilla blog post will appear on Heather’s LinkedIn profile after she adds it. Note that this title is a hyperlink to the article: You’ve Filed Your 2013 Taxes – Now What?
  • 17 Note Sometimes links are removed from the Internet after a period of time. It is a good idea to consider saving a PDF of the articles you were quoted in. Also, confirm that these links open up from your LinkedIn every few months.
  • 18 If you have any questions about adding your media hits or articles to your LinkedIn profile, please contact the marketing & communications team. Karen Toner Communications Manager Karen.Toner@ParenteBeard.com 215.557.2211 Contact