Social media strategies and policy for schools and school boards Publish, Share, Send Alain Vachon President and CEO Virtuo.CA CMS Technologies Welcome! © Virtuo CMS Technologies INC

Do you have a parent-centric web strategy User centricity vs. Organisation centricity The three important questions? What does your organization want on its website? What do you want parents to do on your website? What do parents want to do on your website? © Virtuo CMS Technologies INC

Do you have a parent-centric web strategy

User centricity vs. Organisation centricity

The three important questions?

What does your organization want on its website?

What do you want parents to do on your website?

What do parents want to do on your website?

Do you have a parent-centric web strategy What does your organization want on its website? What do you want parents to do on your website? What do parents want to do on your website? Calendar News Contact you Daily or weekly services © Virtuo CMS Technologies INC

Do you have a parent-centric web strategy

What does your organization want on its website?

What do you want parents to do on your website?

What do parents want to do on your website?

Calendar

News

Contact you

Daily or weekly services

In this session you will be able answer these questions What is social media? Who are the big guns? What are the numbers? Why is social media so strong and popular? Why should you get up to speed with social media? Where do I stay informed? What can I do now to get started? © Virtuo CMS Technologies INC

In this session you will be able answer these questions

What is social media?

Who are the big guns?

What are the numbers?

Why is social media so strong and popular?

Why should you get up to speed with social media?

Where do I stay informed?

What can I do now to get started?

What is social media? Definition Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media support the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). They support the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC). ( Wikipedia ) The trends More and more educators are using social media not only to teach but mostly to learn. The phenomenon ( Youtube Video ) © Virtuo CMS Technologies INC

What is social media?

Definition Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media support the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). They support the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC). ( Wikipedia )

The trends More and more educators are using social media not only to teach but mostly to learn.

The phenomenon ( Youtube Video )

Who are the big guns? Social networks Facebook Linked-in Micro blog Twitter Youtube Blogs: Blogger Wordpress © Virtuo CMS Technologies INC

Who are the big guns?

Social networks

Facebook

Linked-in

Micro blog

Twitter

Youtube

Blogs:

Blogger

Wordpress

What are the numbers? Users Facebook – 250 million users Twitter – 100 million users Youtube – 100 million videos watched daily Twitter 5 million monthly growth or close to 1,000% Linked-in over 10 million users Blogs: 112.8 million blogs © Virtuo CMS Technologies INC

What are the numbers?

Users

Facebook – 250 million users

Twitter – 100 million users

Youtube – 100 million videos watched daily

Twitter 5 million monthly growth or close to 1,000%

Linked-in over 10 million users

Blogs: 112.8 million blogs

Why is social media so strong and popular? The basic human needs Significance Certainty Variety Connection and love Easy to use applications Availability to all walks of life Real time networking and connectivity On demand information © Virtuo CMS Technologies INC

Why is social media so strong and popular?

The basic human needs

Significance

Certainty

Variety

Connection and love

Easy to use applications

Availability to all walks of life

Real time networking and connectivity

On demand information

Why should I get up to speed with social media They are here to stay Because your parents, your teachers, your community partners, your students and your colleagues are using them Connect now to benefit later Networking with your community because they are talking about you and you need to know Facilitate communications and marketing © Virtuo CMS Technologies INC

Why should I get up to speed with social media

They are here to stay

Because your parents, your teachers, your community partners, your students and your colleagues are using them

Connect now to benefit later

Networking with your community because they are talking about you and you need to know

Facilitate communications and marketing

In this session, you will be able to answer these questions What is sharing in social media? How do I share via social media? Why is sharing so popular? What is the social media landscape? Who do I share with? Who is sharing with me? Why do they call it word-of-mouth on steroids? Where to stay informed? What can you do now to get started? © Virtuo CMS Technologies INC

In this session, you will be able to answer these questions

What is sharing in social media?

How do I share via social media?

Why is sharing so popular?

What is the social media landscape?

Who do I share with?

Who is sharing with me?

Why do they call it word-of-mouth on steroids?

Where to stay informed?

What can you do now to get started?

What is sharing in social media? Publishing to your profile information that you want others to view and share Users are sharing... over 850M pictures in Facebook 15M users are updating their status daily at least 25M users are tweeting daily average user has 150 friends © Virtuo CMS Technologies INC

What is sharing in social media?

Publishing to your profile information that you want others to view and share

Users are sharing...

over 850M pictures in Facebook

15M users are updating their status daily

at least 25M users are tweeting daily

average user has 150 friends

How do I share via social media? Sharing third party content (grab and share) © Virtuo CMS Technologies INC

How do I share via social media?

Sharing third party content (grab and share)

How do I share via social media? Sharing third party content (grab and share) © Virtuo CMS Technologies INC

How do I share via social media?

Sharing third party content (grab and share)

How do I share via social media? Sharing your content © Virtuo CMS Technologies INC

How do I share via social media?

Sharing your content

How do I share via social media? Link shortening © Virtuo CMS Technologies INC

How do I share via social media?

Link shortening

How do I share via social media? Twitter © Virtuo CMS Technologies INC

How do I share via social media?

Twitter

How do I share via social media? Retweeting (CNN Video) © Virtuo CMS Technologies INC

How do I share via social media?

Retweeting (CNN Video)

Why is sharing so popular? Validated content by trusted users Content finds you because of your interests and profile information Basic human need to connect with others Great communication tool to promote your school and activities It’s free © Virtuo CMS Technologies INC

Why is sharing so popular?

Validated content by trusted users

Content finds you because of your interests and profile information

Basic human need to connect with others

Great communication tool to promote your school and activities

It’s free

What is the social media landscape? Communication Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg Social network aggregation: NutshellMail, FriendFeed Events: Upcoming, Eventful, Meetup.com © Virtuo CMS Technologies INC

What is the social media landscape? Communication

Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga

Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife

Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg

Social network aggregation: NutshellMail, FriendFeed

Events: Upcoming, Eventful, Meetup.com

What is the social media landscape? Collaboration Wikis: Wikipedia, PBwiki, wetpaint Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike Social news: Digg, Mixx, Reddit, NowPublic Opinion sites: epinions, Yelp © Virtuo CMS Technologies INC

What is the social media landscape? Collaboration

Wikis: Wikipedia, PBwiki, wetpaint

Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike

Social news: Digg, Mixx, Reddit, NowPublic

Opinion sites: epinions, Yelp

What is the social media landscape? Multimedia Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa Video sharing: YouTube, Vimeo, sevenload Livecasting: Ustream.tv, Justin.tv, Stickam Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter Reviews and Opinions Product Reviews: epinions.com, MouthShut.com Business Reviews: customerlobby.com, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers © Virtuo CMS Technologies INC

What is the social media landscape? Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa

Video sharing: YouTube, Vimeo, sevenload

Livecasting: Ustream.tv, Justin.tv, Stickam

Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter

Reviews and Opinions

Product Reviews: epinions.com, MouthShut.com

Business Reviews: customerlobby.com, yelp.com

Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers

What is the social media landscape? Entertainment Media & Entertainment Platforms: Cisco Eos Virtual worlds: Second Life, The Sims Online, Forterra Game sharing: Miniclip, Kongregate © Virtuo CMS Technologies INC

What is the social media landscape? Entertainment

Media & Entertainment Platforms: Cisco Eos

Virtual worlds: Second Life, The Sims Online, Forterra

Game sharing: Miniclip, Kongregate

Who do I share with? All users I choose to share with Google and other search engines Groups in my social media applications © Virtuo CMS Technologies INC

Who do I share with?

All users I choose to share with

Google and other search engines

Groups in my social media applications

Why do they call it word-of-mouth on steroids? Then: (Youtube Video) “And they told two friends and so on and so on” Now: “And they told 2000 friends and so on and so on” © Virtuo CMS Technologies INC

Why do they call it word-of-mouth on steroids?

Then: (Youtube Video) “And they told two friends and so on and so on”

Now: “And they told 2000 friends and so on and so on”

Social media essentials Listening Posting Sharing Be part of the conversation © Virtuo CMS Technologies INC

Social media essentials

Listening

Posting

Sharing

Be part of the conversation

Integrating social media policy Educate Trustees, ED, Superintendents & Principals on social media by using social media Establish a preliminary listening strategy Consult openly using social media and surveys Analyze data Use social media to write your policy Train users and participants through social media Listen, post and share consistently Modify your current practices Open the floodgates and monitor (from the inside out) © Virtuo CMS Technologies INC

Integrating social media policy

Educate Trustees, ED, Superintendents & Principals on social media by using social media

Establish a preliminary listening strategy

Consult openly using social media and surveys

Analyze data

Use social media to write your policy

Train users and participants through social media

Listen, post and share consistently

Modify your current practices

Open the floodgates and monitor (from the inside out)

Your must haves of your social media policy Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community (on steroids) Respect copyrights and fair use Remember to protect confidential & proprietary information Contribute to your community on-line Keep the focus on your work and on your school’s priorities © Virtuo CMS Technologies INC

Your must haves of your social media policy

Introduce the purpose of social media

Be responsible for what you write

Be authentic

Consider your audience

Exercise good judgment

Understand the concept of community (on steroids)

Respect copyrights and fair use

Remember to protect confidential & proprietary information

Contribute to your community on-line

Keep the focus on your work and on your school’s priorities

Social media policy http://mashable.com/2009/09/20/social-media-policies/ http://mashable.com/2009/06/02/social-media-policy-musts/ © Virtuo CMS Technologies INC

Social media policy

http://mashable.com/2009/09/20/social-media-policies/

http://mashable.com/2009/06/02/social-media-policy-musts/