One of the best ways to see what works is to learn from someone who is in the trenches and digging into the details on a daily basis, especially when it comes to demand generation. There can be a lot of moving parts in a demand generation strategy so implementing the right processes can work wonders.
Be ready to get your hands dirty in this webinar by Ryan Johnston, Demand Generation Manager at Pardot. You'll get an in-depth look at how the lead generation process works — from preparation to execution and beyond. Join Ryan for great insight into:
- What a modern lead generation process looks like
- How to convert, identify and assign leads
- How to scale your process with the growth of your business
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