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Marketing Automation Campaigns – Everything You Need to Know
 

Marketing Automation Campaigns – Everything You Need to Know

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This is the all-around, gotta have it webinar on marketing campaigns – jam-packed, one after another – 15 campaign ideas! If you are a marketer – newbie, intermediate or advanced – this is a ...

This is the all-around, gotta have it webinar on marketing campaigns – jam-packed, one after another – 15 campaign ideas! If you are a marketer – newbie, intermediate or advanced – this is a must see.

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    Marketing Automation Campaigns – Everything You Need to Know Marketing Automation Campaigns – Everything You Need to Know Presentation Transcript

    • Everything  You  Need   To  Know   About  MarkeDng  AutomaDon  Campaigns  Presented  by:    Mathew  Sweezey,  Evangelist,  Pardot  July  26,  2012    
    • Agenda      •  Speed  DaDng  Style    •  15  Campaigns    •  What  you’ll  need    •  How  to  execute    •  QuesDons      
    • Basic  Lead  Gen  Campaign  Begin  at  the  Beginning  
    • Lead  Gen  Campaign   #1   +Score   Segment  
    • What  You’ll  Need      •  1  Form    •  1  Landing  Page  •  1  Autoresponder  Email    •  List  for  drip  nurturing      
    • 1st  Drip  Program  Nurturing  Notes  
    • 1st  Drip  Program     #2   6  Segment     Stage  3  Content   Stage  2  Content   11   6   Stage  1  Content  
    • What  You’ll  Need      •  1  SegmentaDon  Rule      •  3  Nurturing  Email  Templates  •  3  AutomaDon  Rules  to  move   prospects  into  appropriate   segments  (Stage  1,2,3)    
    • Webinar  Campaign  Reaching  Out  
    • Webinar  Campaign   #3   +Score      Segment  
    • What  You’ll  Need      •  1  Webinar  Set-­‐Up  •  1  Email  for  inviDng  prospects  •  3  Nurturing  Email  Templates  •  3  AutomaDon  Rules  to  place   people  on  appropriate  follow   up  tracks    
    • Cold  Lead  Recycling  Warming  up  cold  leads  
    • Cold  Lead  Recycling   #4   =   MQL   +Score  
    • What  You’ll  Need      •  1  AutomaDon  Rule  to  find   cold  leads  •  1  Nurture  Program  for  cold   leads  (already  set  up)    •  1  AutomaDon  Rule  to  qualify   them  as  MQL    
    • Sales  Drip  Don’t  let  the  well  run  dry  
    • Sales  Drip   #5   6      List  in  CRM   13    3  
    • What  You’ll  Need      •  1  List  -­‐  visible  in  CRM  •  1  Nurturing  Program    •  3  Emails  in  the  drip  program    •  1  Set  Task,  if  no  acDon  a_er  3   emails  in  drip  work-­‐flow    
    • Advanced  SegmentaFons    Data  Mining  Secrets    
    • Advanced  SegmentaFon           #6     Email                  First  Name            Last   Name          
    • What  You’ll  Need      •  1  AutomaDon  Rule    •  Data  points  to  use    •  1  List  already  created    •  Training  on  If-­‐Then  Logic      
    • CondiFonal  Forms  Changing  the  Game    
    • Advanced  Forms   #7  
    • What  You’ll  Need      •  1  Form    •  Deep  understanding  of  what   you  would  like  to  know  •  Progressive  order  of  your   quesDons    
    • Advanced  Nurturing  TacFcs    Ohh,  You’re  Fancy  Now    
    • Advanced  Nurturing   #8   6    9  A/B   ?  
    • What  You’ll  Need      •  Drip  Templates    •  Split  List  for  A/B  TesDng    •  View  Drip  Report    •  Smarts!    
    • Win  Loss  Survey    Who  doesn’t  like  to  improve    
    • Win  Loss  Survey     #9  
    • What  You’ll  Need      •  List  of  lost  Opps  •  Call  Script    •  Follow  up  Email    •  Landing  Page    •  Form      
    • Lost  Deal  Drip    Make  Sales  Happier    
    • Lost  Deal  Drip   #10   45      List  in  CRM   Rinse  and   45    3   Repeat    
    • What  You’ll  Need      •  1  List  -­‐  visible  in  CRM  •  1  Nurturing  Program    •  3  Emails  in  the  drip  program        
    • Social  Tracking    Tracking  and  Engaging  with  Social  
    • Social  PosFng   #11  
    • What  You’ll  Need      •  Upload  Content    •  Schedule  Post    •  Relevant  message  •  Call  to  AcDon    •  Track  Conversions      
    • Video  Killed  the  Radio  Star    Using  new  Mediums    
    • Video  Tracking  (Hosted)       #12  
    • Video  Tracking  (On  Site)       #12+  
    • What  You’ll  Need         Video  Uploaded  to  HosDng  site  • •  Custom  Redirect  •  AutomaDon  rule  for   segmentaDon  and  other   acDons        
    • Trade  Show  Kiosk  Forms    Make  life  easier  on  the  road    
    • Kiosk  Forms     #13  
    • What  You’ll  Need      •  Input  Device  (iPad)  •  Form  in  Kiosk  Mode      
    • Facebook  iFrames  Advanced  Social  OpFons    
    • Facebook  iFrames   #14  
    • What  You’ll  Need      •  List  of  lost  Opps  •  Call  Script    •  Follow  up  Email    •  Landing  Page    •  Form      
    • Dynamic  Content    Dynamic  TargeFng  /  RetargeFng    
    • Dynamic  Content   #15   CEO  –  Sees  Call  to   acDon  #1   Manager  –  Sees   Call  to  acDon  #2   Post  Demo  –  Sees   Call  to  acDon  #3  
    • What  You’ll  Need      •  Content    •  Dynamic  Content  Block        
    • Put  it  All  Together    Time  to  use  it!  
    • Campaign    Score,    Nurture      MQL  
    • Contact  InformaFon   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Sr.  Sales  Manager   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com