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B2B Website Design Using WordPress

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If you are considering a new website design then “B2B Website Design Using WordPress” is meant for you. Join Brainrider for this practical "how-to" review of B2B website design using WordPress to help …

If you are considering a new website design then “B2B Website Design Using WordPress” is meant for you. Join Brainrider for this practical "how-to" review of B2B website design using WordPress to help attract, nurture and qualify more prospects.

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  • 1. B2B Website Design Using WordPress A Better B2B Marketing Clinic @Brainrider Scott Armstrong is your presenter today. He is a founding partner at Brainrider where he specializes in better B2B marketing. Go to brainrider.com/b2b_cheatsheets to  download  today’s  presentation  and  content  cheat  sheet
  • 2. WordPress is the standard Content Management System 2 -Why a Content Management System -Why WordPress as CMS http://trends.builtwith.com/cms
  • 3. WordPress User Experience 3
  • 4. 5 Steps To A Better B2B Website 4 Prioritize your objectives Organize your website to target what your customers want to know Design page layouts based on your objectives Define your functional requirements & plugins Budgeting
  • 5. Prioritize Your Objectives 5 Attracting Prospects Acquiring Prospects Sales Readiness Qualification Nurturing
  • 6. Customers Look For What They Want To Know 6 Not What You Want To Tell Them
  • 7. Organize Your Website To Target What Your Customers Want To Know
  • 8. Page Layout Best Practice 8 32 1
  • 9. What The Visitor Sees First 9
  • 10. Branding/Home Secondary Navigation Primary Navigation Main Message: (Objective #1) Engagement Content (Objective #2) Search Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold Gigantic Footer: SEO copy, Credentials, bottom nav, legal, contact us privacy Optional: Secondary Message (Objective #3) Prioritize Your Page Layouts By Objective 10 • Content prioritized by objectives • Follow eye-path best practice • Stay above the fold because 70% or more of your visitors will not get below it • Include Search Engine Optimization copy • Highlight your most effective calls to action
  • 11. WordPress Functional Requirements To Consider • Built-in SEO: Yoast • Lead Generation Sidebars: Custom Sidebars • Migration and 301 redirects: Redirection • Pardot integration: tracking code and landing page template • Breadcrumb: NavXT • Webpage Management: CMS Tree Page View • Responsive Design: coding or themes • Multi-language: WPML 11
  • 12. Real B2B Website Budget Numbers: $27,000 – $110,000 Budget Line Item Cost Range Discovery & Requirements Brief N/C Site Design & Coding $6,500 – $12,000+ Site Architecture, Wireframes & Templates $3,000 – $10,000+ Content Planning & Development $13,000 – $36,000+ Content Loading $1,500 – $3,000+ Multilingual Site Versions $10,000 – $25,000+ Technology Integration $3,000 – $20,000+ Search Engine Optimization N/C 12
  • 13. Resources For Better B2B Marketing For more helpful B2B Marketing content, visit: Resources: brainrider.info Articles: brainrider.com/blog @Brainrider www.linkedin.com/company/brainrider Scott@Brainrider.com Evaluate your Content, Website, & Programs with our Free Better B2B Marketing Checklist or a free 20-minute consultation Go to brainrider.com/b2b_cheatsheets to  download  today’s  presentation  and  planning roadmap