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Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
Using Video to Become More Human
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Using Video to Become More Human

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Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of …

Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of Marketing, and Chris Savage, Co-Founder and CEO, as they guide us through:

- How to attract and engage prospects with video
- How to create your video
- How to build your audience and improve over time
- How to have fun with your video efforts (seriously)

Published in: Technology, Business, Education
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Transcript

  • 1. UsingVideo to Become More Human Human 1 Human 2
  • 2. How is your company perceived? - or -
  • 3. How is your company perceived? Anonymous and faceless Human, trustworthy and fallible - or -
  • 4. The power of human
  • 5. Easy and scalable, but impersonal
  • 6. Easy and scalable, but impersonal
  • 7. Easy and scalable, but impersonal
  • 8. Easy and scalable, but impersonal
  • 9. Hi
  • 10. Video is personal ... and scales
  • 11. Many chances to be human
  • 12. Many chances to be human • Put your face on that darn webinar
  • 13. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper
  • 14. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing
  • 15. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team
  • 16. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team • Don’t be afraid to be yourself!
  • 17. Measure success with relationships not views Vanity Metrics
  • 18. GETTING THERE FROM HERE • Start (s)crappy • Start low risk • Build your audience • Improve over time
  • 19. START (S)CRAPPY
  • 20. START (S)CRAPPY
  • 21. START (S)CRAPPY
  • 22. LOW RISK Not your frontpage video!
  • 23. LOW RISK Content on the blog
  • 24. LOW RISK Documentation + Support
  • 25. BUILD YOUR AUDIENCE
  • 26. BUILD YOUR AUDIENCE
  • 27. BUILD YOUR AUDIENCE
  • 28. IMPROVE OVER TIME
  • 29. IMPROVE OVER TIME
  • 30. IMPROVE OVER TIME
  • 31. IMPROVE OVER TIME
  • 32. SUMMARY • Set a new video goal - be human • Bring the skills and learning in-house • Experiment and improve with time
  • 33. THANKS! @csavage @ezrafishman http://wistia.com/learning/

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