0
UsingVideo to
Become More Human
Human 1 Human 2
How is your company perceived?
- or -
How is your company perceived?
Anonymous and faceless Human, trustworthy and fallible
- or -
The power of human
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Hi
Video is personal ... and scales
Many chances to be human
Many chances to be human
• Put your face on that darn webinar
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper...
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper...
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper...
Measure success with
relationships not views
Vanity Metrics
GETTING THERE FROM HERE
• Start (s)crappy
• Start low risk
• Build your audience
• Improve over time
START (S)CRAPPY
START (S)CRAPPY
START (S)CRAPPY
LOW RISK
Not your frontpage video!
LOW RISK
Content on the blog
LOW RISK
Documentation + Support
BUILD YOUR AUDIENCE
BUILD YOUR AUDIENCE
BUILD YOUR AUDIENCE
IMPROVE OVER TIME
IMPROVE OVER TIME
IMPROVE OVER TIME
IMPROVE OVER TIME
SUMMARY
• Set a new video goal - be human
• Bring the skills and learning in-house
• Experiment and improve with time
THANKS!
@csavage @ezrafishman
http://wistia.com/learning/
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Using Video to Become More Human

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Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of Marketing, and Chris Savage, Co-Founder and CEO, as they guide us through:

- How to attract and engage prospects with video
- How to create your video
- How to build your audience and improve over time
- How to have fun with your video efforts (seriously)

Published in: Technology, Business, Education
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Transcript of "Using Video to Become More Human"

  1. 1. UsingVideo to Become More Human Human 1 Human 2
  2. 2. How is your company perceived? - or -
  3. 3. How is your company perceived? Anonymous and faceless Human, trustworthy and fallible - or -
  4. 4. The power of human
  5. 5. Easy and scalable, but impersonal
  6. 6. Easy and scalable, but impersonal
  7. 7. Easy and scalable, but impersonal
  8. 8. Easy and scalable, but impersonal
  9. 9. Hi
  10. 10. Video is personal ... and scales
  11. 11. Many chances to be human
  12. 12. Many chances to be human • Put your face on that darn webinar
  13. 13. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper
  14. 14. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing
  15. 15. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team
  16. 16. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team • Don’t be afraid to be yourself!
  17. 17. Measure success with relationships not views Vanity Metrics
  18. 18. GETTING THERE FROM HERE • Start (s)crappy • Start low risk • Build your audience • Improve over time
  19. 19. START (S)CRAPPY
  20. 20. START (S)CRAPPY
  21. 21. START (S)CRAPPY
  22. 22. LOW RISK Not your frontpage video!
  23. 23. LOW RISK Content on the blog
  24. 24. LOW RISK Documentation + Support
  25. 25. BUILD YOUR AUDIENCE
  26. 26. BUILD YOUR AUDIENCE
  27. 27. BUILD YOUR AUDIENCE
  28. 28. IMPROVE OVER TIME
  29. 29. IMPROVE OVER TIME
  30. 30. IMPROVE OVER TIME
  31. 31. IMPROVE OVER TIME
  32. 32. SUMMARY • Set a new video goal - be human • Bring the skills and learning in-house • Experiment and improve with time
  33. 33. THANKS! @csavage @ezrafishman http://wistia.com/learning/
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