• Share
  • Email
  • Embed
  • Like
  • Private Content
Using Video to Become More Human
 

Using Video to Become More Human

on

  • 815 views

Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of ...

Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of Marketing, and Chris Savage, Co-Founder and CEO, as they guide us through:

- How to attract and engage prospects with video
- How to create your video
- How to build your audience and improve over time
- How to have fun with your video efforts (seriously)

Statistics

Views

Total Views
815
Views on SlideShare
662
Embed Views
153

Actions

Likes
2
Downloads
3
Comments
0

1 Embed 153

http://www.pardot.com 153

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Using Video to Become More Human Using Video to Become More Human Presentation Transcript

    • UsingVideo to Become More Human Human 1 Human 2
    • How is your company perceived? - or -
    • How is your company perceived? Anonymous and faceless Human, trustworthy and fallible - or -
    • The power of human
    • Easy and scalable, but impersonal
    • Easy and scalable, but impersonal
    • Easy and scalable, but impersonal
    • Easy and scalable, but impersonal
    • Hi
    • Video is personal ... and scales
    • Many chances to be human
    • Many chances to be human • Put your face on that darn webinar
    • Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper
    • Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing
    • Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team
    • Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one specific thing • Make a fun video about your team • Don’t be afraid to be yourself!
    • Measure success with relationships not views Vanity Metrics
    • GETTING THERE FROM HERE • Start (s)crappy • Start low risk • Build your audience • Improve over time
    • START (S)CRAPPY
    • START (S)CRAPPY
    • START (S)CRAPPY
    • LOW RISK Not your frontpage video!
    • LOW RISK Content on the blog
    • LOW RISK Documentation + Support
    • BUILD YOUR AUDIENCE
    • BUILD YOUR AUDIENCE
    • BUILD YOUR AUDIENCE
    • IMPROVE OVER TIME
    • IMPROVE OVER TIME
    • IMPROVE OVER TIME
    • IMPROVE OVER TIME
    • SUMMARY • Set a new video goal - be human • Bring the skills and learning in-house • Experiment and improve with time
    • THANKS! @csavage @ezrafishman http://wistia.com/learning/