There are crucial steps that should be considered and taken between gathering prospect information and handing lead information over to sales. Ultimately, these choices will affect the quality of leads your sales team will be acting upon…and your company’s bottom line.
Join Adam Dewey, Senior Sales Manager at Pardot, for a detailed look at when, where and how leads are qualified in your marketing automation process. From there, you, too, can improve lead quality and make the difference your sales team is looking for!
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