First	  5	  Campaigns	                                   Part	  1	  of	  3	  Presented	  by:	  	  Mathew	  Sweezey,	  Sale...
Agenda	  	  	  •  Basic	  Lead	  Gen	  Campaign	  •  1st	  Drip	  Program	  	  •  Event	  	  •  Cold	  Lead	  Recycle	  Ca...
Basic	  Lead	  Gen	  Campaign	  Begin	  at	  the	  Beginning	  
Lead	  Gen	  Campaign	                                #1	   +Score	     Segment	  
What	  You’ll	  Need	  	  	  •  1	  Form	  	  •  1	  Landing	  Page	  •  1	  Autoresponder	  Email	  	  •  List	  for	  dr...
Landing	  Page	  Basics	  
Form	  Basics	  
Autoresponder	  
The	  List	                                             	  Email	  	  	  	  	  	  	  	  	  First	  Name	  	  	  	  	  	  L...
1st	  Drip	  Program	  Nurturing	  Notes	  
1st	  Drip	  Program	  	                                                                                      #2	         ...
What	  You’ll	  Need	  	  	  •  1	  SegmentaOon	  Rule	  	  	  •  3	  Nurturing	  Email	  Templates	  •  3	  AutomaOon	  R...
Drip	  Email	  Basics	  	  
Webinar	  Campaign	  Reaching	  Out	  
Webinar	  Campaign	                                      #3	   +Score	     	  	  Segment	  
What	  You’ll	  Need	  	  	  •  1	  Webinar	  Set-­‐Up	  •  1	  Email	  for	  inviOng	  prospects	  •  3	  Nurturing	  Ema...
Cold	  Lead	  Recycling	  Warming	  up	  cold	  leads	  
Cold	  Lead	  Recycling	                                   #4	                       =	     MQL	          +Score	  
What	  You’ll	  Need	  	  	  •  1	  AutomaOon	  Rule	  to	  find	  cold	       leads	  •  1	  Nurture	  Program	  for	  col...
Sales	  Drip	  Don’t	  let	  the	  well	  run	  dry	  
Sales	  Drip	                                                                     #5	                                     ...
What	  You’ll	  Need	  	  	  •  1	  List	  -­‐	  visible	  in	  CRM	  •  1	  Nurturing	  Program	  	  •  3	  Emails	  in	 ...
Sales	  Drip	  Basics	  
QuesIons	  	  Stupid	  ones	  are	  Okay!	  	  
Contact	  InformaIon	                                  Pardot	  Mathew	  Sweezey	             950	  East	  Paces	  Ferry	 ...
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Webinar - First Five Email Campaigns - 1 in series of 3 webinars

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Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.

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Webinar - First Five Email Campaigns - 1 in series of 3 webinars

  1. 1. First  5  Campaigns   Part  1  of  3  Presented  by:    Mathew  Sweezey,  Sales  Manager,  Pardot  January  19,  2012    
  2. 2. Agenda      •  Basic  Lead  Gen  Campaign  •  1st  Drip  Program    •  Event    •  Cold  Lead  Recycle  Campaign  •  Sales  Drip        
  3. 3. Basic  Lead  Gen  Campaign  Begin  at  the  Beginning  
  4. 4. Lead  Gen  Campaign   #1   +Score   Segment  
  5. 5. What  You’ll  Need      •  1  Form    •  1  Landing  Page  •  1  Autoresponder  Email    •  List  for  drip  nurturing      
  6. 6. Landing  Page  Basics  
  7. 7. Form  Basics  
  8. 8. Autoresponder  
  9. 9. The  List    Email                  First  Name            Last  Name          
  10. 10. 1st  Drip  Program  Nurturing  Notes  
  11. 11. 1st  Drip  Program     #2   6  Segment     Stage  3  Content   Stage  2  Content   11   6   Stage  1  Content  
  12. 12. What  You’ll  Need      •  1  SegmentaOon  Rule      •  3  Nurturing  Email  Templates  •  3  AutomaOon  Rules  to  move   prospects  into  appropriate   segments  (Stage  1,2,3)    
  13. 13. Drip  Email  Basics    
  14. 14. Webinar  Campaign  Reaching  Out  
  15. 15. Webinar  Campaign   #3   +Score      Segment  
  16. 16. What  You’ll  Need      •  1  Webinar  Set-­‐Up  •  1  Email  for  inviOng  prospects  •  3  Nurturing  Email  Templates  •  3  AutomaOon  Rules  to  place   people  on  appropriate  follow   up  tracks    
  17. 17. Cold  Lead  Recycling  Warming  up  cold  leads  
  18. 18. Cold  Lead  Recycling   #4   =   MQL   +Score  
  19. 19. What  You’ll  Need      •  1  AutomaOon  Rule  to  find  cold   leads  •  1  Nurture  Program  for  cold   leads  (already  set  up)    •  1  AutomaOon  Rule  to  qualify   them  as  MQL    
  20. 20. Sales  Drip  Don’t  let  the  well  run  dry  
  21. 21. Sales  Drip   #5   6      List  in  CRM   13    3  
  22. 22. What  You’ll  Need      •  1  List  -­‐  visible  in  CRM  •  1  Nurturing  Program    •  3  Emails  in  the  drip  program    •  1  Set  Task,  if  no  acOon  a]er  3   emails  in  drip  work-­‐flow    
  23. 23. Sales  Drip  Basics  
  24. 24. QuesIons    Stupid  ones  are  Okay!    
  25. 25. Contact  InformaIon   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Account  Manager   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com  
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