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Webinar - First Five Email Campaigns - 1 in series of 3 webinars
 

Webinar - First Five Email Campaigns - 1 in series of 3 webinars

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Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a ...

Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.

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    Webinar - First Five Email Campaigns - 1 in series of 3 webinars Webinar - First Five Email Campaigns - 1 in series of 3 webinars Presentation Transcript

    • First  5  Campaigns   Part  1  of  3  Presented  by:    Mathew  Sweezey,  Sales  Manager,  Pardot  January  19,  2012    
    • Agenda      •  Basic  Lead  Gen  Campaign  •  1st  Drip  Program    •  Event    •  Cold  Lead  Recycle  Campaign  •  Sales  Drip        
    • Basic  Lead  Gen  Campaign  Begin  at  the  Beginning  
    • Lead  Gen  Campaign   #1   +Score   Segment  
    • What  You’ll  Need      •  1  Form    •  1  Landing  Page  •  1  Autoresponder  Email    •  List  for  drip  nurturing      
    • Landing  Page  Basics  
    • Form  Basics  
    • Autoresponder  
    • The  List    Email                  First  Name            Last  Name          
    • 1st  Drip  Program  Nurturing  Notes  
    • 1st  Drip  Program     #2   6  Segment     Stage  3  Content   Stage  2  Content   11   6   Stage  1  Content  
    • What  You’ll  Need      •  1  SegmentaOon  Rule      •  3  Nurturing  Email  Templates  •  3  AutomaOon  Rules  to  move   prospects  into  appropriate   segments  (Stage  1,2,3)    
    • Drip  Email  Basics    
    • Webinar  Campaign  Reaching  Out  
    • Webinar  Campaign   #3   +Score      Segment  
    • What  You’ll  Need      •  1  Webinar  Set-­‐Up  •  1  Email  for  inviOng  prospects  •  3  Nurturing  Email  Templates  •  3  AutomaOon  Rules  to  place   people  on  appropriate  follow   up  tracks    
    • Cold  Lead  Recycling  Warming  up  cold  leads  
    • Cold  Lead  Recycling   #4   =   MQL   +Score  
    • What  You’ll  Need      •  1  AutomaOon  Rule  to  find  cold   leads  •  1  Nurture  Program  for  cold   leads  (already  set  up)    •  1  AutomaOon  Rule  to  qualify   them  as  MQL    
    • Sales  Drip  Don’t  let  the  well  run  dry  
    • Sales  Drip   #5   6      List  in  CRM   13    3  
    • What  You’ll  Need      •  1  List  -­‐  visible  in  CRM  •  1  Nurturing  Program    •  3  Emails  in  the  drip  program    •  1  Set  Task,  if  no  acOon  a]er  3   emails  in  drip  work-­‐flow    
    • Sales  Drip  Basics  
    • QuesIons    Stupid  ones  are  Okay!    
    • Contact  InformaIon   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Account  Manager   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com