The Power of Influencer Marketing
Kyle Porter
CEO
SalesLoft
Sangram Vajre
Director of Marketing
Pardot
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
Kyle Porter
CEO
Introductions
Sangram Vajre
Marketing Director
Buyer Expectations Have Changed
70% of the buying process is now complete
by the time a prospect is ready to engage with s...
TWITTER
LinkedIn
WEBSITE
WEBINARS
Email Marketing
EVENTS
PIPELINE
KPI’s
Reporting
Lead Engagement
SOCIAL
Nurturing
Marketi...
Influencer Marketing - Use
Simple Ideas for Tapping into
the Power of Influencer Marketing
Top writer for	

salesforce.com	

2013	

310 	

 Sales articles 	

Founder & CEO
of SalesLoft	

2011
Influencer Marketing
#PardotWebinar
RESULTS
SalesLoft Results (Trailing 12 Months)
11,000+ inbound leads
346 opportunities
171 clients
Over $1 ...
How did we do it?
#PardotWebinar
Find Leaders First
• Industry awards
• Blog & Twitter lists
• Tools: Little Bird & FollowerWonk
#PardotWebinar
PROMOTION
#PardotWebinar
Promotion Example: Video Interview Series
•  Bi-weekly interview with leading
minds in sales
•  Professiona...
#PardotWebinar
Promotion Example: Speaker Invitation
•  Host conferences
•  Introduce speakers to conference
organizers
• ...
#PardotWebinar
Promotion Example: Infographic
•  Monitor Blogs and Influencers Content
•  Create “Derivative Works”
•  Get...
#PardotWebinar
Random Acts of Delightment
•  Monitor communications
•  Respond accordingly
#PardotWebinar
GO BIG!
•  Watched Tony Robbins speak at Dreamforce
•  Turned it into a blog post
•  It was the #1 post on ...
#PardotWebinar
Make Influencer Marketing Work for YOU!!
•  Identify the leaders
•  Look for interview opportunities
•  Spe...
Questions?
Kyle Porter
CEO, SalesLoft
@SalesLoft
kyle.porter@salesloft.com
Sangram Vaire
Director of Marketing
@sangramvajre
svajre@s...
The Power of Influencer Marketing
The Power of Influencer Marketing
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  • Myself Goutam Bagchi Executive Consultant Of Questkon Consultancy Service & Business Services .I am an educated person residing at Malda TownMaldah, West Bengal, India .Myself have complete the B.com/LLB Degree and having 27 years Sales & Marketing Experience in FMCG/Pharmaceuticals/OTC/Dairy/Petroleum Coke/Cosmetics Products Sales and Franchisee and Channel Development in Various Company in India. Being The Executive Consultant of Questkon Consultancy Services & Business Services I have develop several Blog, Questkon Consultancy Services Channel on You Tube,and Questkon Consultancy Services & Business Services Channel on You Tube,Member of Various Organization & Community
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The Power of Influencer Marketing

  1. 1. The Power of Influencer Marketing Kyle Porter CEO SalesLoft Sangram Vajre Director of Marketing Pardot
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Kyle Porter CEO Introductions Sangram Vajre Marketing Director
  4. 4. Buyer Expectations Have Changed 70% of the buying process is now complete by the time a prospect is ready to engage with sales. - SiriusDecisions
  5. 5. TWITTER LinkedIn WEBSITE WEBINARS Email Marketing EVENTS PIPELINE KPI’s Reporting Lead Engagement SOCIAL Nurturing Marketing Activities LEAD GEN Trade Showcustomer stories
  6. 6. Influencer Marketing - Use
  7. 7. Simple Ideas for Tapping into the Power of Influencer Marketing
  8. 8. Top writer for salesforce.com 2013 310 Sales articles Founder & CEO of SalesLoft 2011
  9. 9. Influencer Marketing
  10. 10. #PardotWebinar RESULTS SalesLoft Results (Trailing 12 Months) 11,000+ inbound leads 346 opportunities 171 clients Over $1 Million in new ARR
  11. 11. How did we do it?
  12. 12. #PardotWebinar Find Leaders First • Industry awards • Blog & Twitter lists • Tools: Little Bird & FollowerWonk
  13. 13. #PardotWebinar PROMOTION
  14. 14. #PardotWebinar Promotion Example: Video Interview Series •  Bi-weekly interview with leading minds in sales •  Professionals from around the country share incredible insights
  15. 15. #PardotWebinar Promotion Example: Speaker Invitation •  Host conferences •  Introduce speakers to conference organizers •  Lunches, breakfasts,user groups, etc
  16. 16. #PardotWebinar Promotion Example: Infographic •  Monitor Blogs and Influencers Content •  Create “Derivative Works” •  Get their permission and always link back
  17. 17. #PardotWebinar Random Acts of Delightment •  Monitor communications •  Respond accordingly
  18. 18. #PardotWebinar GO BIG! •  Watched Tony Robbins speak at Dreamforce •  Turned it into a blog post •  It was the #1 post on salesforce.com in 2013 •  Over 5,000 shares
  19. 19. #PardotWebinar Make Influencer Marketing Work for YOU!! •  Identify the leaders •  Look for interview opportunities •  Speaker invitations •  Monitor influencer blogs •  Perform random acts of delight •  Go BIG
  20. 20. Questions?
  21. 21. Kyle Porter CEO, SalesLoft @SalesLoft kyle.porter@salesloft.com Sangram Vaire Director of Marketing @sangramvajre svajre@salesforce.com
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