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The No B.S. Overview of Agile Marketing
 

The No B.S. Overview of Agile Marketing

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The marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine practical, prescriptive approach to reducing ...

The marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine practical, prescriptive approach to reducing the chaos and increasing the throughput of your marketing team? Join us in this BS-free webinar aimed at really truly (we mean it) giving you a no holds-barred, all-out take on agile marketing.

Mathew Sweezey, Marketing Automation Evangelist of Pardot (a salesforce.com company), and Scott Voigt, CEO of Homebase.io (an agile marketing company), dive into the real deal, when it comes to:

- Agile Marketing - Just what the heck is it?
- How your company (in this case, size does not matter) can truly benefit from the agile marketing approach
- Examples of how companies have successfully implemented the agile marketing approach

Your Speakers:
- Mathew Sweezey, Marketing Automation Evangelist - Pardot, a salesforce.com company

- Scott Voigt, CEO - Homebase.io

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    The No B.S. Overview of Agile Marketing The No B.S. Overview of Agile Marketing Presentation Transcript

    • No B.S. Overview of Agile Marketing
    • @scott_voigt www.homebase.io @HomebaseIO
    • @msweezey
    • OK, close your eyes.
    • Why is planning and effort coordination tough for marketers?
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    • tweet blog post
    • product video
    • Dreamfor
    • tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet blog post blog post
    • tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet blog post blog post blog post product video product video
    • Dreamforce “Holy Smokes, we need to react to this!” “We’ve got to have a new website!? “New product direction!”
    • tactic resultsquality
    • In 2001 a group of software folks got together in Aspen and developed an Agile Manifesto. Here is the gist: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over ontract negotiation Responding to change over following a plan
    • STAND-UPS What Did You Do Yesterday? What Are You Doing Today? Do You Have Any Roadblocks?
    • Marketing != Software Development
    • The Agile Marketing Manifesto agilemarketingmanifesto.org
    • S G
    • The Agile Marketing Manifesto agilemarketingmanifesto.org
    • BETTER NOT BEST
    • Company size Specialization
    • Creativity Execute Data Agile Marketing Efforts Outcomes Ideas Learn
    • Agile Marketing Ideas
    • Agile Marketing Ideas Efforts Why are we going to do this? What do we expect from this effort? Is there anything to measure? Make a prediction on the measurement
    • Agile Marketing Ideas Efforts
    • Agile Marketing Ideas Efforts OutcomesHeinzMarketing
    • Rhythm Efforts Outcomes Ideas Monday “Slate the week” Daily Friday “Hug It Out” Continuous Learning
    • PPC •  Create Topic •  Create Cover Page •  Write 2 Pages •  Advertise as “Pre-Release” •  Drive to Form for conversion •  Measure conversions against your goal •  Evaluate next steps
    • Create 3 emails at a time. That gives you plenty of time to see how well they performed and then create 3 more. DRIP 1 2 3
    • NEWS JACKING
    • REPORT STAGE 1 STAGE 2 STAGE 3
    • @scott_voigt www.homebase.io @HomebaseIO @msweezey Thanks!