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No B.S. Overview of
Agile Marketing
@scott_voigt
www.homebase.io @HomebaseIO
@msweezey
OK, close your
eyes.
Why is planning and
effort coordination
tough for marketers?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corr...
tweet
blog post
product video
Dreamfor
tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet
blog post blog post
tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet
bl...
Dreamforce
“Holy Smokes,
we need to
react to this!”
“We’ve got to
have a new
website!?
“New product
direction!”
tactic resultsquality
In 2001 a group of software folks got together in Aspen and developed an Agile Manifesto. Here is the gist:	

	

Individua...
STAND-UPS 
What Did You Do
Yesterday?
What Are
You Doing
Today?
Do You Have Any
Roadblocks?
Marketing != Software Development
The Agile Marketing Manifesto
agilemarketingmanifesto.org
S	

G
The Agile Marketing Manifesto
agilemarketingmanifesto.org
BETTER 
NOT BEST
Company size
Specialization
Creativity
Execute
Data
Agile Marketing
Efforts
Outcomes
Ideas
Learn
Agile Marketing
Ideas
Agile Marketing
Ideas Efforts
Why are we going to do this?
What do we expect from this effort?
Is there anything to measur...
Agile Marketing
Ideas Efforts
Agile Marketing
Ideas Efforts OutcomesHeinzMarketing
Rhythm
Efforts
Outcomes
Ideas
Monday
“Slate the
week”
Daily
Friday
“Hug It Out”
Continuous
Learning
PPC
•  Create Topic
•  Create Cover Page
•  Write 2 Pages
•  Advertise as “Pre-Release”
•  Drive to Form for conversion
• ...
Create 3 emails at a
time. That gives you
plenty of time to
see how well they
performed and then
create 3 more.
DRIP
1
2
3
NEWS
JACKING
REPORT
STAGE 1
STAGE 2
STAGE 3
@scott_voigt
www.homebase.io @HomebaseIO
@msweezey
Thanks!
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
The No B.S. Overview of Agile Marketing
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The No B.S. Overview of Agile Marketing

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The marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine practical, prescriptive approach to reducing the chaos and increasing the throughput of your marketing team? Join us in this BS-free webinar aimed at really truly (we mean it) giving you a no holds-barred, all-out take on agile marketing.

Mathew Sweezey, Marketing Automation Evangelist of Pardot (a salesforce.com company), and Scott Voigt, CEO of Homebase.io (an agile marketing company), dive into the real deal, when it comes to:

- Agile Marketing - Just what the heck is it?
- How your company (in this case, size does not matter) can truly benefit from the agile marketing approach
- Examples of how companies have successfully implemented the agile marketing approach

Your Speakers:
- Mathew Sweezey, Marketing Automation Evangelist - Pardot, a salesforce.com company

- Scott Voigt, CEO - Homebase.io

Published in: Technology, Business
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Transcript of "The No B.S. Overview of Agile Marketing"

  1. 1. No B.S. Overview of Agile Marketing
  2. 2. @scott_voigt www.homebase.io @HomebaseIO
  3. 3. @msweezey
  4. 4. OK, close your eyes.
  5. 5. Why is planning and effort coordination tough for marketers?
  6. 6. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  7. 7. tweet blog post
  8. 8. product video
  9. 9. Dreamfor
  10. 10. tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet blog post blog post
  11. 11. tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet blog post blog post blog post product video product video
  12. 12. Dreamforce “Holy Smokes, we need to react to this!” “We’ve got to have a new website!? “New product direction!”
  13. 13. tactic resultsquality
  14. 14. In 2001 a group of software folks got together in Aspen and developed an Agile Manifesto. Here is the gist: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over ontract negotiation Responding to change over following a plan
  15. 15. STAND-UPS What Did You Do Yesterday? What Are You Doing Today? Do You Have Any Roadblocks?
  16. 16. Marketing != Software Development
  17. 17. The Agile Marketing Manifesto agilemarketingmanifesto.org
  18. 18. S G
  19. 19. The Agile Marketing Manifesto agilemarketingmanifesto.org
  20. 20. BETTER NOT BEST
  21. 21. Company size Specialization
  22. 22. Creativity Execute Data Agile Marketing Efforts Outcomes Ideas Learn
  23. 23. Agile Marketing Ideas
  24. 24. Agile Marketing Ideas Efforts Why are we going to do this? What do we expect from this effort? Is there anything to measure? Make a prediction on the measurement
  25. 25. Agile Marketing Ideas Efforts
  26. 26. Agile Marketing Ideas Efforts OutcomesHeinzMarketing
  27. 27. Rhythm Efforts Outcomes Ideas Monday “Slate the week” Daily Friday “Hug It Out” Continuous Learning
  28. 28. PPC •  Create Topic •  Create Cover Page •  Write 2 Pages •  Advertise as “Pre-Release” •  Drive to Form for conversion •  Measure conversions against your goal •  Evaluate next steps
  29. 29. Create 3 emails at a time. That gives you plenty of time to see how well they performed and then create 3 more. DRIP 1 2 3
  30. 30. NEWS JACKING
  31. 31. REPORT STAGE 1 STAGE 2 STAGE 3
  32. 32. @scott_voigt www.homebase.io @HomebaseIO @msweezey Thanks!
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