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The Next 5 Campaigns - Webinar #2 out of 3 series
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The Next 5 Campaigns - Webinar #2 out of 3 series

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  • 1. The  Next  5  Campaigns   Strengthen  Your  Email  Campaign  Reach   Part  2  of  3  Presented  by:    Mathew  Sweezey,  Sales  Manager,  Pardot  LLC  February  16,  2012    
  • 2. Agenda      •  Advanced  SegmentaLons    •  CondiLonal  Landing  Pages    •  Advanced  Nurturing  TacLcs  •  Win/Loss  Survey    •  Lost  Deal  Campaign      
  • 3. Advanced  Segmenta3ons    Data  Mining  Secrets    
  • 4. Advanced  Segmenta3on           #6     Email                  First  Name            Last  Name           Segmenta3on  List  
  • 5. What  You’ll  Need      •  1  AutomaLon  Rule    •  Data  points  to  use    •  1  List  already  created    •  Training  on  If-­‐Then  Logic      
  • 6. Condi3onal  Forms  Changing  the  Game    
  • 7. Advanced  Forms   #7  Form   Form   Form  
  • 8. What  You’ll  Need      •  1  Form    •  Deep  understanding  of  what   you  would  like  to  know  •  Progressive  order  of  your   quesLons    
  • 9. Advanced  Nurturing  Tac3cs    Ohh,  You’re  Fancy  Now    
  • 10. Advanced  Nurturing   #8   Email   Email   Days   Days   6    9  Split  Lists   A/B   Drip  Report   Days   ?  
  • 11. What  You’ll  Need      •  Drip  Templates    •  Split  List  for  A/B  TesLng    •  View  Drip  Report    •  Smarts!    
  • 12. Win  Loss  Survey    Who  doesn’t  like  to  improve    
  • 13. Win  Loss  Survey     #9   Call  Lost  Opportuni3es   Email   Results   Form  on  Landing  Page  
  • 14. What  You’ll  Need      •  List  of  lost  Opps  •  Call  Script    •  Follow  up  Email    •  Landing  Page    •  Form      
  • 15. Lost  Deal  Drip    Make  Sales  Happier    
  • 16. Lost  Deal  Drip   #10   Drip  #1   Drip  #2  CRM  List   Days   45   Drip  #3   Days   Days   Rinse  and   45    3   Repeat    
  • 17. What  You’ll  Need      •  1  List  -­‐  visible  in  CRM  •  1  Nurturing  Program    •  3  Emails  in  the  drip  program        
  • 18. Ques3ons    Stupid  ones  are  Okay!    
  • 19. Contact  Informa3on   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Sales  Manager   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey  at  Twi`er       404.492.6848   877.3B2B.ROI   www.pardot.com