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Planning online events and user groups is all about ratios (registrants vs. attendees, interaction vs. presentation, value-driven content vs. the pitch). Amanda Anderson, Epicom’s Marketing Manager, shows how she and her team grew Epicom’s online webcast registration by 900% using Pardot. In this slideshow, learn tips for increasing attendance, narrowing your topics for niche markets, and engaging attendees during your webcasts and user groups. Also, see how using Pardot’s webinar connector helped streamline the registration and follow-up process.