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Building Successful and Sustainable   Webcasts and User Groups	                       Amanda Anderson	                    ...
The Epicom Team
The Problem?
User Groups
Decline In Membership
Revamping the User Group
60	  50	  40	  30	  20	                                                     Attended	                                     ...
What Do Your Attendees Want?
Webcast Promotion
“You Are Not Alone”
Subject Lines Really Do Matter	35%	  30%	                                                                           Open	 ...
Content Matters More    Than Length
Be Real In Your Promotion & Webcast
Interaction
SMS Text Messaging       DEMO           Go to this URL and  fill in the form:    goo.gl/qABaB
Plan Ahead  For Everything
The Difference is in    the Details.
200	  180	  160	  140	  120	  100	                                                                                        ...
Simply Promote  	 Promote Simply.
Don’t Try To Do It All.
Be Real.
Promote Interaction.
Be Prepared.
Thank You!	               amanda@epicom.com	                 (512) 782-0007	                        	                www.e...
Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups
Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups
Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups
Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups
Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups
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Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups

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Planning online events and user groups is all about ratios (registrants vs. attendees, interaction vs. presentation, value-driven content vs. the pitch). Amanda Anderson, Epicom’s Marketing Manager, shows how she and her team grew Epicom’s online webcast registration by 900% using Pardot. In this slideshow, learn tips for increasing attendance, narrowing your topics for niche markets, and engaging attendees during your webcasts and user groups. Also, see how using Pardot’s webinar connector helped streamline the registration and follow-up process.

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Transcript of "Pardot Elevate 2012 - The Science Behind Successful & Sustainable Online Events & User Groups"

  1. 1. Building Successful and Sustainable Webcasts and User Groups Amanda Anderson Marketing Manager, Epicom
  2. 2. The Epicom Team
  3. 3. The Problem?
  4. 4. User Groups
  5. 5. Decline In Membership
  6. 6. Revamping the User Group
  7. 7. 60  50  40  30  20   Attended   Online   10   Attended   0   May-­‐11   Aug.  -­‐  2011  
  8. 8. What Do Your Attendees Want?
  9. 9. Webcast Promotion
  10. 10. “You Are Not Alone”
  11. 11. Subject Lines Really Do Matter 35%  30%   Open  Rate  25%  20%   Click  Through   Rate  (CTR)  15%   Number  of   40   Direct  Replies  10%   Replies   5%   0%   Average  Email   September  Email  
  12. 12. Content Matters More Than Length
  13. 13. Be Real In Your Promotion & Webcast
  14. 14. Interaction
  15. 15. SMS Text Messaging DEMO Go to this URL and fill in the form: goo.gl/qABaB
  16. 16. Plan Ahead For Everything
  17. 17. The Difference is in the Details.
  18. 18. 200  180  160  140  120  100   Registered   80   Attended   Average   60   Attendance  at   In-­‐Person  Events   40   Prior  to  Dec.  2012   20   0   Dec-­‐11   Feb.  12   Mar-­‐12   May-­‐12   Jul-­‐12   Sep-­‐12  
  19. 19. Simply Promote Promote Simply.
  20. 20. Don’t Try To Do It All.
  21. 21. Be Real.
  22. 22. Promote Interaction.
  23. 23. Be Prepared.
  24. 24. Thank You! amanda@epicom.com (512) 782-0007 www.epicom.com Follow us on Twitter: @epicomcorp
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