• Like

Success With Online Video

  • 382 views
Uploaded on

Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun …

Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun marketing approach can boost your marketing efforts, increase visibility and help yield great ROI results!

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
382
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
7
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 
Success With 
Online Video



  • 2. @ezrafishmanWhy Video?http://www.youtube.com/watch?v=uLTIowBF0kE
  • 3. @ezrafishmanBrand Advertiser• Paying for brand impressions • Great if you’re trying toaffect in store buyingbehavior • One piece of the marketingfunnel
  • 4. @ezrafishmanCONTENT MARKETERATTRACT visitorswith great content Get visitors toENGAGE with us Turn followers intoCHAMPIONS How can video helpus do this better?
  • 5. @ezrafishmanAttractHow do new people find our site? • Sharing • Search
  • 6. @ezrafishmanAttracthttp://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday
  • 7. @ezrafishmanAttract
  • 8. @ezrafishmanAttract
  • 9. @ezrafishmanEngageHow do we continue to communicate? • Lead capture • Email marketing
  • 10. @ezrafishmanEngagehttp://wistia.com/learning/diy-office-video-studio
  • 11. @ezrafishmanengage
  • 12. @ezrafishmanChampionHow do we create rabid advocates? • Let people connect with us personally • Be authentic • Have fun
  • 13. @ezrafishmanChampionhttp://wistia.com
  • 14. @ezrafishmanChampionhttp://wistia.com/free/created
  • 15. @ezrafishmanChampionhttp://wistia.com/blog/sharing-modal/
  • 16. @ezrafishmanWhy Video?Personal Emotional Engaging Payoff = An absurdly engaged audiencethat is doing our marketing for us.
  • 17. @ezrafishmanHow to get 
there from here1. Start (s)crappy 2. Build your audience 3. Improve over time
  • 18. @ezrafishmanSTART (S)CRAPPYhttp://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
  • 19. @ezrafishmanSTART (S)CRAPPY
  • 20. @ezrafishmanSTART (S)CRAPPYhttp://wistia.com/learning/sent-from-my-iphone
  • 21. @ezrafishmanBUILD YOUR AUDIENCE
  • 22. @ezrafishmanBUILD YOUR AUDIENCE
  • 23. @ezrafishmanBUILD YOUR AUDIENCE
  • 24. @ezrafishmanIMPROVE OVER TIME
  • 25. @ezrafishmanIMPROVE OVER TIME
  • 26. @ezrafishmanIMPROVE OVER TIME
  • 27. @ezrafishmanIMPROVE OVER TIME
  • 28. @ezrafishmanConclusionVideo is not a silver bullet Use video to connect and build trust Start (s)crappy and get better
  • 29. @ezrafishmanThankshttp://wistia.com/learning Contact info -- ezra@wistia.com chris@wistia.com lenny@wistia.com