Success With 
Online Video



@ezrafishmanWhy Video?http://www.youtube.com/watch?v=uLTIowBF0kE
@ezrafishmanBrand Advertiser• Paying for brand impressions	• Great if you’re trying toaffect in store buyingbehavior	• One ...
@ezrafishmanCONTENT MARKETERATTRACT visitorswith great content	Get visitors toENGAGE with us	Turn followers intoCHAMPIONS	H...
@ezrafishmanAttractHow do new people find our site?	• Sharing	• Search
@ezrafishmanAttracthttp://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday
@ezrafishmanAttract
@ezrafishmanAttract
@ezrafishmanEngageHow do we continue to communicate?	• Lead capture	• Email marketing
@ezrafishmanEngagehttp://wistia.com/learning/diy-office-video-studio
@ezrafishmanengage
@ezrafishmanChampionHow do we create rabid advocates?	• Let people connect with us personally	• Be authentic	• Have fun
@ezrafishmanChampionhttp://wistia.com
@ezrafishmanChampionhttp://wistia.com/free/created
@ezrafishmanChampionhttp://wistia.com/blog/sharing-modal/
@ezrafishmanWhy Video?Personal	Emotional	Engaging	Payoff = An absurdly engaged audiencethat is doing our marketing for us.
@ezrafishmanHow to get 
there from here1. Start (s)crappy	2. Build your audience	3. Improve over time
@ezrafishmanSTART (S)CRAPPYhttp://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
@ezrafishmanSTART (S)CRAPPY
@ezrafishmanSTART (S)CRAPPYhttp://wistia.com/learning/sent-from-my-iphone
@ezrafishmanBUILD YOUR AUDIENCE
@ezrafishmanBUILD YOUR AUDIENCE
@ezrafishmanBUILD YOUR AUDIENCE
@ezrafishmanIMPROVE OVER TIME
@ezrafishmanIMPROVE OVER TIME
@ezrafishmanIMPROVE OVER TIME
@ezrafishmanIMPROVE OVER TIME
@ezrafishmanConclusionVideo is not a silver bullet	Use video to connect and build trust	Start (s)crappy and get better
@ezrafishmanThankshttp://wistia.com/learning			Contact info --	ezra@wistia.com	chris@wistia.com	lenny@wistia.com
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Success With Online Video

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Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun marketing approach can boost your marketing efforts, increase visibility and help yield great ROI results!

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Transcript of "Success With Online Video"

  1. 1. 
Success With 
Online Video



  2. 2. @ezrafishmanWhy Video?http://www.youtube.com/watch?v=uLTIowBF0kE
  3. 3. @ezrafishmanBrand Advertiser• Paying for brand impressions • Great if you’re trying toaffect in store buyingbehavior • One piece of the marketingfunnel
  4. 4. @ezrafishmanCONTENT MARKETERATTRACT visitorswith great content Get visitors toENGAGE with us Turn followers intoCHAMPIONS How can video helpus do this better?
  5. 5. @ezrafishmanAttractHow do new people find our site? • Sharing • Search
  6. 6. @ezrafishmanAttracthttp://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday
  7. 7. @ezrafishmanAttract
  8. 8. @ezrafishmanAttract
  9. 9. @ezrafishmanEngageHow do we continue to communicate? • Lead capture • Email marketing
  10. 10. @ezrafishmanEngagehttp://wistia.com/learning/diy-office-video-studio
  11. 11. @ezrafishmanengage
  12. 12. @ezrafishmanChampionHow do we create rabid advocates? • Let people connect with us personally • Be authentic • Have fun
  13. 13. @ezrafishmanChampionhttp://wistia.com
  14. 14. @ezrafishmanChampionhttp://wistia.com/free/created
  15. 15. @ezrafishmanChampionhttp://wistia.com/blog/sharing-modal/
  16. 16. @ezrafishmanWhy Video?Personal Emotional Engaging Payoff = An absurdly engaged audiencethat is doing our marketing for us.
  17. 17. @ezrafishmanHow to get 
there from here1. Start (s)crappy 2. Build your audience 3. Improve over time
  18. 18. @ezrafishmanSTART (S)CRAPPYhttp://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
  19. 19. @ezrafishmanSTART (S)CRAPPY
  20. 20. @ezrafishmanSTART (S)CRAPPYhttp://wistia.com/learning/sent-from-my-iphone
  21. 21. @ezrafishmanBUILD YOUR AUDIENCE
  22. 22. @ezrafishmanBUILD YOUR AUDIENCE
  23. 23. @ezrafishmanBUILD YOUR AUDIENCE
  24. 24. @ezrafishmanIMPROVE OVER TIME
  25. 25. @ezrafishmanIMPROVE OVER TIME
  26. 26. @ezrafishmanIMPROVE OVER TIME
  27. 27. @ezrafishmanIMPROVE OVER TIME
  28. 28. @ezrafishmanConclusionVideo is not a silver bullet Use video to connect and build trust Start (s)crappy and get better
  29. 29. @ezrafishmanThankshttp://wistia.com/learning Contact info -- ezra@wistia.com chris@wistia.com lenny@wistia.com
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