Social Marketing and Selling...Without Being Creepy

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Beware the "creepy factor." Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients.

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Social Marketing and Selling...Without Being Creepy

  1. 1. Social Marketing and SellingWithout Being Creepy  Mathew SweezeyMarketing Automation EvangelistPardot, An ExactTarget® Company@msweezey  
  2. 2. Avid Traveler, OutdoorJunky, Aspiring Beach Bum.......  @msweezey
  3. 3. FACT: Peopledon’t likeSalespeople!!  
  4. 4. GoodNews!  The Bar is really, really,really low!  @msweezey
  5. 5. “Helping isthe newSelling”  - Jay Baer  @msweezey
  6. 6. What  is  Social    Define  –  Nascar  slide  with  social  tools  SocialAnythingonline isnowconsideredsocial! @msweezey
  7. 7. What  is  Social    Define  –  Nascar  slide  with  social  tools  CreepyAnnoyinglyunpleasant;repulsive@msweezey
  8. 8. What  is  Social    Define  –  Nascar  slide  with  social  tools  Tools•  CRM•  Lead Tracking•  Sales Enablement •  Google Alerts •  Job Change Alerts •  Social Aggregators @msweezey
  9. 9. Knowthepowersyouwield!  
  10. 10. Tip  #1  Secrets  are  best  when  kept  KeepYourCardsClose  TIP#1@msweezey
  11. 11. Tip  #1  Secrets  are  best  when  kept  KnowWhatDeservesAnAction  TIP#2@msweezey
  12. 12. Tip  #1  Secrets  are  best  when  kept  NotTalkingPoints  TIP#3@msweezey
  13. 13. Tip  #1  Secrets  are  best  when  kept  WHEN?
  14. 14. DOWNLOAD@msweezey
  15. 15. THEDEETSonTWEETS@msweezey
  16. 16. Linkedin@msweezey
  17. 17. Questions?@msweezey
  18. 18. Thank YouMathew Sweezey"Marketing Automation Evangelist"@msweezeymathew.sweezey@pardot.com Pardot™, An ExactTarget® Company
950 East Paces Ferry Road, Suite 300, Atlanta, Georgia 30326"  404.492.6845 | 877.3B2B.ROI | www.pardot.com"

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