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Agile Marketing - The Balancing Act
 

Agile Marketing - The Balancing Act

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Agile Marketing - The Balancing Act Agile Marketing - The Balancing Act Presentation Transcript

  • Agile Marketing – The Balancing ActPresented by: Mathew  Sweezey,  Marke&ng  Automa&on  Evangelist  Pardot,  An  ExactTarget®  Company
  • What IsAgile Marketing?
  • Waterfall MethodTrade ShowsBillboardsIndustry EventsConferencesDirect MailAnalog Media
  • Drip NurturingPPCEmail MarketingAdWordsWebinarsContent MarketingAgileSocial
  • 1#
  • TEAMPRBlog PostsEventsTRADE SHOWSAnalyst RelationsSEOPaid SearchLinkedIn MarketingCONTENT MARKETINGEmail“BRANDING”“LEAD GEN”“DEMAND GEN”EventsCONTENT MARKETINGNURTURINGPaid SearchConvertingMQLAGILE  TEAM  
  • What Did YouDo Yesterday?What Are YouDoing Today?Do You HaveAny Hassles?
  • 2#
  • USERSTORIESAsk How, When andWhy?
  • 3#
  • -­‐  Sco@  Armstrong,  Brainrider    
  • *Executing BETTER, then measuringand recalibrating will always get youcloser to your goal.STARTGOAL    
  • 4#
  • HITsPage ViewsUniquesKlout ScoreLEADSDOWNLOADS“BRANDING”“LEAD GEN”“DEMAND GEN”TrafficVELOCITY OF LEADSCLOSE RATIOSTAGESSQLMQLMETRICS  LikesMETRICSQuality of TrafficSTAGES
  • PPC•  Create Topic•  Create Cover Page•  Write 2 Pages•  Advertise as “Pre-Release”•  Drive to Form for conversion•  Measure conversions againstyour goal•  Evaluate next steps
  • Create 3 emails at a time.That gives you plenty oftime to see how well theyperformed, and thencreate 3 more.DRIP123
  • Social
  • REPORTSTAGE 1  STAGE 2  STAGE 3  
  • TOOL BOXTRELLOAsanaLISTENINGPROJECTMANAGEMENTEXECUTION MARKETINGAUTOMATIONTOOLS  HootSuiteTWEETDECKRadian 6DO.comBaseCampLiquidPlanner
  • TWEETDECKTRELLOAsanaMARKETINGAUTOMATIONHootSuiteTWEETDECKRadian 6DO.comLiquidPlanner STAGE 1  STAGE 2  STAGE 3  DRIPSocialHITsPage ViewsUniquesKlout ScoreLEADSDOWNLOADSTrafficVELOCITYOF LEADSCLOSE RATIOSTAGESSQLMQLLikesQuality of TrafficSTAGESPPCUSERSTORIESTrafficDripNurturingPPCEmailMarketingAdWordsWebinarsContentMarketingTradeShowsIndustryEventsConferencesAnalogMedia
  • Contact InfoMathew SweezeyMarketing Automation Evangelistmathew.sweezey@pardot.com@msweezey    Pardot, An ExactTarget® Company950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326404.492.6848 - 877.3B2B.ROIwww.pardot.com