Agile Marketing – The Balancing ActPresented by: Mathew	  Sweezey,	  Marke&ng	  Automa&on	  Evangelist	  Pardot,	  An	  Ex...
What IsAgile Marketing?
Waterfall MethodTrade ShowsBillboardsIndustry EventsConferencesDirect MailAnalog Media
Drip NurturingPPCEmail MarketingAdWordsWebinarsContent MarketingAgileSocial
1#
TEAMPRBlog PostsEventsTRADE SHOWSAnalyst RelationsSEOPaid SearchLinkedIn MarketingCONTENT MARKETINGEmail“BRANDING”“LEAD GE...
What Did YouDo Yesterday?What Are YouDoing Today?Do You HaveAny Hassles?
2#
USERSTORIESAsk How, When andWhy?
3#
-­‐	  Sco@	  Armstrong,	  Brainrider	  	  
*Executing BETTER, then measuringand recalibrating will always get youcloser to your goal.STARTGOAL	  	  
4#
HITsPage ViewsUniquesKlout ScoreLEADSDOWNLOADS“BRANDING”“LEAD GEN”“DEMAND GEN”TrafficVELOCITY OF LEADSCLOSE RATIOSTAGESSQL...
PPC•  Create Topic•  Create Cover Page•  Write 2 Pages•  Advertise as “Pre-Release”•  Drive to Form for conversion•  Measu...
Create 3 emails at a time.That gives you plenty oftime to see how well theyperformed, and thencreate 3 more.DRIP123
Social
REPORTSTAGE 1	  STAGE 2	  STAGE 3	  
TOOL BOXTRELLOAsanaLISTENINGPROJECTMANAGEMENTEXECUTION MARKETINGAUTOMATIONTOOLS	  HootSuiteTWEETDECKRadian 6DO.comBaseCamp...
TWEETDECKTRELLOAsanaMARKETINGAUTOMATIONHootSuiteTWEETDECKRadian 6DO.comLiquidPlanner STAGE 1	  STAGE 2	  STAGE 3	  DRIPSoc...
Contact InfoMathew SweezeyMarketing Automation Evangelistmathew.sweezey@pardot.com@msweezey	  	  Pardot, An ExactTarget® C...
Agile Marketing - The Balancing Act
Agile Marketing - The Balancing Act
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Agile Marketing - The Balancing Act

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Agile Marketing - The Balancing Act

  1. 1. Agile Marketing – The Balancing ActPresented by: Mathew  Sweezey,  Marke&ng  Automa&on  Evangelist  Pardot,  An  ExactTarget®  Company
  2. 2. What IsAgile Marketing?
  3. 3. Waterfall MethodTrade ShowsBillboardsIndustry EventsConferencesDirect MailAnalog Media
  4. 4. Drip NurturingPPCEmail MarketingAdWordsWebinarsContent MarketingAgileSocial
  5. 5. 1#
  6. 6. TEAMPRBlog PostsEventsTRADE SHOWSAnalyst RelationsSEOPaid SearchLinkedIn MarketingCONTENT MARKETINGEmail“BRANDING”“LEAD GEN”“DEMAND GEN”EventsCONTENT MARKETINGNURTURINGPaid SearchConvertingMQLAGILE  TEAM  
  7. 7. What Did YouDo Yesterday?What Are YouDoing Today?Do You HaveAny Hassles?
  8. 8. 2#
  9. 9. USERSTORIESAsk How, When andWhy?
  10. 10. 3#
  11. 11. -­‐  Sco@  Armstrong,  Brainrider    
  12. 12. *Executing BETTER, then measuringand recalibrating will always get youcloser to your goal.STARTGOAL    
  13. 13. 4#
  14. 14. HITsPage ViewsUniquesKlout ScoreLEADSDOWNLOADS“BRANDING”“LEAD GEN”“DEMAND GEN”TrafficVELOCITY OF LEADSCLOSE RATIOSTAGESSQLMQLMETRICS  LikesMETRICSQuality of TrafficSTAGES
  15. 15. PPC•  Create Topic•  Create Cover Page•  Write 2 Pages•  Advertise as “Pre-Release”•  Drive to Form for conversion•  Measure conversions againstyour goal•  Evaluate next steps
  16. 16. Create 3 emails at a time.That gives you plenty oftime to see how well theyperformed, and thencreate 3 more.DRIP123
  17. 17. Social
  18. 18. REPORTSTAGE 1  STAGE 2  STAGE 3  
  19. 19. TOOL BOXTRELLOAsanaLISTENINGPROJECTMANAGEMENTEXECUTION MARKETINGAUTOMATIONTOOLS  HootSuiteTWEETDECKRadian 6DO.comBaseCampLiquidPlanner
  20. 20. TWEETDECKTRELLOAsanaMARKETINGAUTOMATIONHootSuiteTWEETDECKRadian 6DO.comLiquidPlanner STAGE 1  STAGE 2  STAGE 3  DRIPSocialHITsPage ViewsUniquesKlout ScoreLEADSDOWNLOADSTrafficVELOCITYOF LEADSCLOSE RATIOSTAGESSQLMQLLikesQuality of TrafficSTAGESPPCUSERSTORIESTrafficDripNurturingPPCEmailMarketingAdWordsWebinarsContentMarketingTradeShowsIndustryEventsConferencesAnalogMedia
  21. 21. Contact InfoMathew SweezeyMarketing Automation Evangelistmathew.sweezey@pardot.com@msweezey    Pardot, An ExactTarget® Company950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326404.492.6848 - 877.3B2B.ROIwww.pardot.com    

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