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Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
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Social and Emering Media Panel - Pardot Users Conference

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Transcript

  • 1. Social and Emerging Media<br />Moderated by: <br />Laura Horton <br />Marketing Manager, Pardot<br />
  • 2. Panelists<br />Rob MacEwen Managing Director<br />Chris UschanDirector of Online Marketing<br />Courtney WileyDirector of Digital Marketing<br />
  • 3. Rob MacEwen<br />
  • 4. Engaging Social Media Users<br />It’s not about selling – It’s about engaging<br />Partners – Build your brand<br />Thought Leaders – Learn from them<br />Peers in Other Industries – Get referrals<br />Competitors – Listen, Advance the Industry<br />Customers – Promote them, Help them<br />
  • 5. It’s Not Working!<br /><ul><li>Most B2B Customers aren’t there
  • 6. Be Patient
  • 7. Incorporate Social Content on your Site
  • 8. Payoff is Longer Term
  • 9. Figure it out now
  • 10. Develop Success Measurements
  • 11. Don’t get distracted
  • 12. Focus and keep relevant
  • 13. Keep doing the regular stuff</li></li></ul><li>Action Items<br /><ul><li>Call to Action
  • 14. Link to your landing pages and forms
  • 15. Track your links to your content
  • 16. Do Everything
  • 17. Let users pick the type of content they want
  • 18. Blog, Video, Whitepaper, Email, Seminar
  • 19. It’s just another touch
  • 20. Use other reliable methods to keep dripping</li></li></ul><li>Chris Uschan<br />
  • 21. Everybody’s Doing It <br />
  • 22. B2B Social Media in Practice<br />Product/Community<br />Awareness, Expertise<br /><ul><li> Conference 2.0TM
  • 23. Engage365</li></li></ul><li>B2B Social Media in Practice<br />Content Marketing <br />Reach, Nurture<br /><ul><li>Connect w/ Thought leaders (Twitter, Lists, Groups, LI)
  • 24. Content Hub (blog)
  • 25. Bi-Monthly Emails</li></li></ul><li>Campaigns, Campaigns, Campaigns<br />
  • 26. Advice &amp; Resources<br /><ul><li>Strategy/Plan
  • 27. Commitment Time, Length, Execs
  • 28. Support Biz Objectives
  • 29. Listen/Participate
  • 30. Build relationships
  • 31. Don’t hard sell
  • 32. Try – Fail – Try
  • 33. Measure, learn, adapt
  • 34. Can’t do everything
  • 35. Pick a few, do them well!
  • 36. Junta42
  • 37. SmartBriefs
  • 38. Hubspot
  • 39. Chris Brogan
  • 40. MarketingProfs.com
  • 41. WOM - Andy Sernovitz
  • 42. New Marketing – David Scott
  • 43. Made to Stick – Chip Heath
  • 44. Groundswell - Forrester
  • 45. My Peers - Events</li></li></ul><li>Courtney Wiley<br />
  • 46. Social Media for B2B is the “New Normal”<br />33% visit social media sites to engage in research before making a purchasing decision.<br />47% say social media sites influence their decision to purchase from a specific company.<br />26% have changed their minds about a purchasing decision after reading peer comments on a social media site.<br />
  • 47. B2B Marketers to Boost Spending<br />
  • 48. How We Use Social Media for B2B<br />Attract. “INgage.” Reward. Repeat.<br /><ul><li>Twitter, LinkedIn
  • 49. Search + connect to attract analysts, prospects, PR connects, customers
  • 50. Establish business partnerships with like-minded organizations
  • 51. Be everywhere all the time with hashtags and schedulers
  • 52. Customer care inquiries, requests
  • 53. Go deeper with RTs, @ mentions. “INgage” on a 1-to-1 level
  • 54. Online Community and Chat
  • 55. Find new customers through friends, provide micro-groups
  • 56. Integrate social media results in search engines
  • 57. Leverage Pardot data for immediate chat sessions
  • 58. Facebook
  • 59. “Like” customers and prospects, engage by leaving messages
  • 60. Broadcast solution videos
  • 61. Use photos to show off company culture
  • 62. YouTube
  • 63. Connect videos with landing pages
  • 64. Increase search engine ranking + brand recognition
  • 65. Social Bookmarking Sites
  • 66. Generate exposure for brands, tag appropriately
  • 67. Email marketing, prospecting via Pardot
  • 68. Include social media channels on all outgoing emails, track links
  • 69. Use new Pardot feature to quickly research prospects</li></ul>Drive qualified traffic<br />2. Generate net new leads<br />3. Increase loyalty<br />
  • 70. Cost Savings Case Study<br />INgage Networks has identified $10,000 per employee in cost savings and potential revenue<br />AVAILABLE ONLINE at http://www.ingagenetworks.com/case-studies<br />
  • 71. Keep in Touch<br />Rob MacEwen - Audaxium<br />rob.macewen@audaxium.com<br />@robmacewen<br />Chris Uschan - Omnipresscuschan@omnipress.com@chrisuschan<br />Courtney Wiley - Ingage Networkscwiley@ingagenetworks.com@wileyccoyote<br />

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