Engaging Social Media Users It’s not about selling – It’s about engaging Partners – Build your brand Thought Leaders – Learn from them Peers in Other Industries – Get referrals Competitors – Listen, Advance the Industry Customers – Promote them, Help them
Social Media for B2B is the “New Normal” 33% visit social media sites to engage in research before making a purchasing decision. 47% say social media sites influence their decision to purchase from a specific company. 26% have changed their minds about a purchasing decision after reading peer comments on a social media site.
Include social media channels on all outgoing emails, track links
Use new Pardot feature to quickly research prospects
Drive qualified traffic 2. Generate net new leads 3. Increase loyalty
Cost Savings Case Study INgage Networks has identified $10,000 per employee in cost savings and potential revenue AVAILABLE ONLINE at http://www.ingagenetworks.com/case-studies
Keep in Touch Rob MacEwen - Audaxium firstname.lastname@example.org @robmacewen Chris Uschan - Omnipresscuschan@omnipress.com@chrisuschan Courtney Wiley - Ingage Networkscwiley@ingagenetworks.com@wileyccoyote