Smarter Marketing: Marketing is Valuable, but It's Your Job to Prove It

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There is no shortage of technology available to marketers these days when it comes to reporting—the challenge is finding the metrics that C-level executives are after, even if they don't know themselves which metrics those are. Mathew Sweezey shares a few metrics that can demonstrate the value executives are looking for in this 2-minute video.

Published in: Marketing
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