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Shortening Your Sales Cycle with Marketing Automation<br />Ted McDermott<br />
What is DataSyncSuite?<br /><ul><li>Introduced in 2009, DataSync Suite is a fully integrated business platform.
  ConnectsCRM to Microsoft Exchange, Zimbra, Quickbooks, Drupal, and other applications
 Easily extensible framework for adding new applications
 Can be deployed as a multi-tenant hosted service
 Full CRM consulting and customization
 Rapidly expanding global partner network</li></li></ul><li>What DataSync Suite Does<br />DSS takes data and shares it amo...
Customer Lifecycle Management<br />Prospect lands on website<br />Web Content Management<br />Prospect fills out info requ...
Why tell you about DataSync Suite?<br /><ul><li>Very complex message to communicate
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Shortening Your Sales Cycle with Marketing Automation - Pardot Users Conference

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Transcript of "Shortening Your Sales Cycle with Marketing Automation - Pardot Users Conference"

  1. 1. Shortening Your Sales Cycle with Marketing Automation<br />Ted McDermott<br />
  2. 2. What is DataSyncSuite?<br /><ul><li>Introduced in 2009, DataSync Suite is a fully integrated business platform.
  3. 3. ConnectsCRM to Microsoft Exchange, Zimbra, Quickbooks, Drupal, and other applications
  4. 4. Easily extensible framework for adding new applications
  5. 5. Can be deployed as a multi-tenant hosted service
  6. 6. Full CRM consulting and customization
  7. 7. Rapidly expanding global partner network</li></li></ul><li>What DataSync Suite Does<br />DSS takes data and shares it amongst all of your business software applications and hardware. <br />
  8. 8. Customer Lifecycle Management<br />Prospect lands on website<br />Web Content Management<br />Prospect fills out info request form<br />Lead is scored and synced with CRM<br />Marketing Automation<br />Lead Management<br />Sales Process is managed<br />E-mail, Scheduling, Team Collaboration <br />Proposal is submitted<br />Customer places order<br />Customer Relationship Management<br />Workflow Automation<br />Financial Management<br />Follow-up & Ongoing<br />billing management<br />
  9. 9. Why tell you about DataSync Suite?<br /><ul><li>Very complex message to communicate
  10. 10. Multiple different audiences
  11. 11. Difficult to pin down one lead type or vertical
  12. 12. How do we communicate this message on a web site
  13. 13. How do we know which leads are best
  14. 14. Very long sales cycle</li></li></ul><li>Finding help with Pardot<br /><ul><li>Who was visiting our site (technology experts, sales experts, finance, etc…)
  15. 15. What message were they truly getting
  16. 16. How were they getting this message
  17. 17. What emails were reaching which person
  18. 18. How much time was spent by a lead researching DataSync
  19. 19. The key piece of information I wanted, Can we shorten our very long sales cycle</li></li></ul><li>Outcome<br /><ul><li>Revamped our website and created entirely new home page
  20. 20. Understood our audience with clarity we have never had
  21. 21. Defined our email messaging, tailoring it to specific experts
  22. 22. Decreased the amount of time wasted looking for information, increasing time on important pages
  23. 23. Best of all shortened our sales cycle by 30-40%</li></li></ul><li>Key Factors<br /><ul><li>Quality of our leads went up
  24. 24. Created sales efficiency for sales staff
  25. 25. Knowledge we gained on our leads before we even spoke to them
  26. 26. Understanding Lead flow on our website and refining the message
  27. 27. What emails communicate the most effective message to close the deal</li></li></ul><li>Questions and Answers<br />
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