For Pardot client Pitney Bowes, measurement has always been a big challenge. How do you prove that Marketing is an investment instead of expenses? How do you know if your content marketing is working? How do you measure the effectiveness of your marketing campaign, not just by the number of leads generated, but by the size of the opportunity? How to efficiently build and measure your email marketing and digital marketing effort?
In this presentation, Sherry will share her story in using Pardot to build a measurement platform that connects the disparate marketing programs to centralize the measurement in one place, how to achieve end to end measurement by integrating Pardot with Sales CRM tool, and how to provide Sales with more insight from prospects data in Pardot."