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Sales-Marketing Alignment: The Impact of Marketing Automation

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We asked Ali Gooch, Sales Manager and Sangram Vajre, Marketing Director to discuss the biggest obstacles they face with sales-marketing alignment, and the ways in which marketing automation has …

We asked Ali Gooch, Sales Manager and Sangram Vajre, Marketing Director to discuss the biggest obstacles they face with sales-marketing alignment, and the ways in which marketing automation has benefited their teams respectively and collaboratively — and then we left the cameras running. Check out these excerpts from their conversation!

Published in: Marketing

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