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Sales-Marketing Alignment: The Impact of Marketing Automation

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We asked Ali Gooch, Sales Manager and Sangram Vajre, Marketing Director to discuss the biggest obstacles they face with sales-marketing alignment, and the ways in which marketing automation has ...

We asked Ali Gooch, Sales Manager and Sangram Vajre, Marketing Director to discuss the biggest obstacles they face with sales-marketing alignment, and the ways in which marketing automation has benefited their teams respectively and collaboratively — and then we left the cameras running. Check out these excerpts from their conversation!

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