The Social Sale (a Pardot Weekly Webinar)
 

The Social Sale (a Pardot Weekly Webinar)

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Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a ...

Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.

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The Social Sale (a Pardot Weekly Webinar) The Social Sale (a Pardot Weekly Webinar) Presentation Transcript

  • Tips for the Social SaleUnderstand Today’s Web 2.0 BuyerPresented by:Derek Grant, SVP, Sales
  • Introduction I’m Derek Grant • I manage sales at Pardot • Motto: Be Brief, Be Brilliant and Be Gone
  • The Social SaleHow Social Has Changed the Buying Process
  • Sales 1.0
  • Sales 1.0
  • Sales 2.0
  • Sales 2.0
  • The Buyers Have Changed
  • The Buyers Are Social Usage 25B 30B (Tweets) (Shares)Subscribers 175M 600M (Total) (Total) Growth 100M 250M (2010) (2010) Source: Pingdom
  • Social MonitoringIdentify and Engage Social Prospects
  • Listen to Social
  • Identify via Social
  • Participate Via Social
  • Social SellingAppropriate Behavior in the Sales Process
  • Social Selling - LinkedIn
  • Social Selling - LinkedIn
  • Social Selling - LinkedIn
  • Social Selling - LinkedIn
  • Social Selling - Twitter
  • Social Selling - Facebook
  • Questions?
  • Contact Information PardotDerek Grant 950 East Paces Ferry RdSVP of Sales Suite 3300derek.grant@pardot.com Atlanta, Georgia 30326@derekgrant 404.492.6848 877.3B2B.ROI www.pardot.com