The Social Sale (a Pardot Weekly Webinar)

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Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.

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The Social Sale (a Pardot Weekly Webinar)

  1. 1. Tips for the Social SaleUnderstand Today’s Web 2.0 BuyerPresented by:Derek Grant, SVP, Sales
  2. 2. Introduction I’m Derek Grant • I manage sales at Pardot • Motto: Be Brief, Be Brilliant and Be Gone
  3. 3. The Social SaleHow Social Has Changed the Buying Process
  4. 4. Sales 1.0
  5. 5. Sales 1.0
  6. 6. Sales 2.0
  7. 7. Sales 2.0
  8. 8. The Buyers Have Changed
  9. 9. The Buyers Are Social Usage 25B 30B (Tweets) (Shares)Subscribers 175M 600M (Total) (Total) Growth 100M 250M (2010) (2010) Source: Pingdom
  10. 10. Social MonitoringIdentify and Engage Social Prospects
  11. 11. Listen to Social
  12. 12. Identify via Social
  13. 13. Participate Via Social
  14. 14. Social SellingAppropriate Behavior in the Sales Process
  15. 15. Social Selling - LinkedIn
  16. 16. Social Selling - LinkedIn
  17. 17. Social Selling - LinkedIn
  18. 18. Social Selling - LinkedIn
  19. 19. Social Selling - Twitter
  20. 20. Social Selling - Facebook
  21. 21. Questions?
  22. 22. Contact Information PardotDerek Grant 950 East Paces Ferry RdSVP of Sales Suite 3300derek.grant@pardot.com Atlanta, Georgia 30326@derekgrant 404.492.6848 877.3B2B.ROI www.pardot.com

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