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The Social Sale (a Pardot Weekly Webinar)

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Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive …

Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.

Published in: Business, Technology

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Transcript

  • 1. Tips for the Social SaleUnderstand Today’s Web 2.0 BuyerPresented by:Derek Grant, SVP, Sales
  • 2. Introduction I’m Derek Grant • I manage sales at Pardot • Motto: Be Brief, Be Brilliant and Be Gone
  • 3. The Social SaleHow Social Has Changed the Buying Process
  • 4. Sales 1.0
  • 5. Sales 1.0
  • 6. Sales 2.0
  • 7. Sales 2.0
  • 8. The Buyers Have Changed
  • 9. The Buyers Are Social Usage 25B 30B (Tweets) (Shares)Subscribers 175M 600M (Total) (Total) Growth 100M 250M (2010) (2010) Source: Pingdom
  • 10. Social MonitoringIdentify and Engage Social Prospects
  • 11. Listen to Social
  • 12. Identify via Social
  • 13. Participate Via Social
  • 14. Social SellingAppropriate Behavior in the Sales Process
  • 15. Social Selling - LinkedIn
  • 16. Social Selling - LinkedIn
  • 17. Social Selling - LinkedIn
  • 18. Social Selling - LinkedIn
  • 19. Social Selling - Twitter
  • 20. Social Selling - Facebook
  • 21. Questions?
  • 22. Contact Information PardotDerek Grant 950 East Paces Ferry RdSVP of Sales Suite 3300derek.grant@pardot.com Atlanta, Georgia 30326@derekgrant 404.492.6848 877.3B2B.ROI www.pardot.com