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[Pardot Now] Marketing Your Webinar with Pardot

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Overview of the Webinar connectors (GoToWebinar, WebEx, ReadyTalk) and integration with Pardot

Overview of the Webinar connectors (GoToWebinar, WebEx, ReadyTalk) and integration with Pardot

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Transcript

  • 1. Marketing Your Webinar with Pardot Kati Newburg Training Coordinator
  • 2. What we will be covering today • Webinar Connectors • Registering via Form Completion Action • Prospect Activity • Automation Rules • Marketing via Landing Page or Emails
  • 3. Webinar Connectors
  • 4. Authorization
  • 5. Webinar Reporting
  • 6. Registration
  • 7. Prospect Activity
  • 8. Automation Rules
  • 9. Marketing Tips: • Create custom redirects to use the same landing page to track traffic • If you’re using social media to promote the webinar, use the custom redirect bit.ly link • Test the registration to make sure that the experience is what you expect.
  • 10. Other things to keep in mind… • If you use your webinar host’s landing page instead, the registration information still pushes into Pardot • Connector will create new prospects with email only • Be sure to match the required information from the webinar set up to the Pardot form • Testing – If your activities are being filtered, the completion actions will not fire
  • 11. Questions?You can also reach out to: • Implementation Coordinator • support@pardot.com