Marketing Your Webinar     with Pardot Kati Newburg Training Coordinator
What we will be covering today  •   Webinar Connectors  •   Registering via Form Completion Action  •   Prospect Activity ...
Webinar Connectors
Authorization
Webinar Reporting
Registration
Prospect Activity
Automation Rules
Marketing Tips: • Create custom redirects to use the same   landing page to track traffic • If you’re using social media t...
Other things to keep in mind…  • If you use your webinar host’s landing page      instead, the registration information st...
Questions?You can also reach out to: • Implementation Coordinator • support@pardot.com
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[Pardot Now] Marketing Your Webinar with Pardot

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Overview of the Webinar connectors (GoToWebinar, WebEx, ReadyTalk) and integration with Pardot

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[Pardot Now] Marketing Your Webinar with Pardot

  1. 1. Marketing Your Webinar with Pardot Kati Newburg Training Coordinator
  2. 2. What we will be covering today • Webinar Connectors • Registering via Form Completion Action • Prospect Activity • Automation Rules • Marketing via Landing Page or Emails
  3. 3. Webinar Connectors
  4. 4. Authorization
  5. 5. Webinar Reporting
  6. 6. Registration
  7. 7. Prospect Activity
  8. 8. Automation Rules
  9. 9. Marketing Tips: • Create custom redirects to use the same landing page to track traffic • If you’re using social media to promote the webinar, use the custom redirect bit.ly link • Test the registration to make sure that the experience is what you expect.
  10. 10. Other things to keep in mind… • If you use your webinar host’s landing page instead, the registration information still pushes into Pardot • Connector will create new prospects with email only • Be sure to match the required information from the webinar set up to the Pardot form • Testing – If your activities are being filtered, the completion actions will not fire
  11. 11. Questions?You can also reach out to: • Implementation Coordinator • support@pardot.com

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