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Pardot Elevate 2012 - Video: The Content King's Crown
 

Pardot Elevate 2012 - Video: The Content King's Crown

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Online video is an incredibly powerful medium. It’s emotional, engaging, and drives lasting traffic. Used effectively, video can be a content marketer’s best friend. But where should you begin, ...

Online video is an incredibly powerful medium. It’s emotional, engaging, and drives lasting traffic. Used effectively, video can be a content marketer’s best friend. But where should you begin, and how do you know if it’s really working? We’ll answer by sharing how our own video marketing has evolved over time. You will be able to see what worked for us and avoid what didn’t.

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    Pardot Elevate 2012 - Video: The Content King's Crown Pardot Elevate 2012 - Video: The Content King's Crown Presentation Transcript

    • IF CONTENT IS KING,THEN VIDEO IS THE CROWN: CREATING RELATIONSHIPS WITH VIDEO Chris Savage @csavage
    • WHY VIDEO? Drive traffic Increase conversion Explain simply Tell stories
    • WHY VIDEO? Drive traffic Increase conversion Explain simply Tell stories Build relationships
    • What an amazing product!
    • DOESN’T REQUIRECELEBRITY STATUS
    • HOW WISTIA DOES VIDEO Show what we care about
    • HOW WISTIA DOES VIDEO Show what we care aboutConnect people to messaging
    • HOW WISTIA DOES VIDEO Show what we care aboutConnect people to messaging Teach, teach, teach
    • JUST SHOWING WHAT WE CARE ABOUT
    • PEOPLE KNOW WHAT WE CARE ABOUT
    • PEOPLE KNOW WHAT WE CARE ABOUT ITO RS 00 VIS S: 15 0,0 BO NU
    • CONNECT PEOPLE TO MESSAGING
    • Bathrobe launch
    • Building relationships
    • BONUS : NO SU PPORT REQUE Building relationships STS!
    • TEACH, TEACH, TEACH
    • Individual thought leadershipCompany thought leadership
    • Individual thought leadership Company thought leadership BONUS:PRESS. VISITORS. SIGNUPS!
    • But we didn’t start like this
    • 91% Average engagement! Take away: Fun works.
    • Fun + Product video
    • Car video Stats video
    • Car video Stats videoTake away: Fun and content need to be married
    • 3x the signups on launch day than the previous month
    • EVERY AUDIENCE IS DIFFERENT
    • START CRAPPY
    • PUT YOURSELVES ON CAMERA
    • SCREENCASTS
    • SCREENCASTS
    • PICK ONE MESSAGE PER VIDEO
    • PARDOT CONNECTOR LAUNCHING SOON
    • THANKS VERY MUCH! WISTIA.COM/PARDOT @csavage chris@wistia.com
    • HACKING PRODUCTION