New Year’s Resolution
Smarter Campaigns – Better Results

Sangram Vajre
Director of Marketing
Pardot, a salesforce.com com...
Safe Harbour
Safe harbour statement under the Private Securities Litigation Reform Act of 1995:
This presentation may cont...
Who am I and what do I do?

Marketing Director

#PardotWebinar

Pipeline Driver?

#PardotWebinar
Poll
Do you currently use marketing automation?
- Yes
- No

#PardotWebinar

#PardotWebinar
Evolution of Technology

#PardotWebinar

#PardotWebinar
Evolution of Marketers

#PardotWebinar
Evolution of Sales

#PardotWebinar
Elements of a Marketing Campaign

#PardotWebinar

#PardotWebinar
Elements of a Marketing Campaign

#PardotWebinar

#PardotWebinar
Elements of a Sales Campaign

#PardotWebinar

#PardotWebinar
All Elements of a B2B Campaign

#PardotWebinar

#PardotWebinar
#PardotWebinar

#PardotWebinar
#PardotWebinar

#PardotWebinar
#PardotWebinar

#PardotWebinar
#PardotWebinar
#PardotWebinar
So, how do you align
sales and marketing campaigns?

#PardotWebinar

#PardotWebinar
1
Set a meeting with your sales counterpart
on a mini-campaign

#PardotWebinar

#PardotWebinar
2
Find out what elements of your
overall messaging can be leveraged
by sales for that campaign

#PardotWebinar

#PardotWeb...
3
Set a mutual goal
and ways to accomplish it

#PardotWebinar

#PardotWebinar
4
Do regular check-ins and reports
to share success
or improvements needed

#PardotWebinar

#PardotWebinar
5
Repeat it
and win by collaboration

#PardotWebinar

#PardotWebinar
Takeaways
•  Look at campaigns holistically and not in parts or
individual assets
•  A success campaign needs to bring bot...
Questions

#PardotWebinar
Sangram Vajre
Director of Marketing
@sangramvajre

svajre@salesforce.com

#PardotWebinar
#PardotWebinar
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New Year's Resolution: Smarter Campaigns-Better Results

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In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.

Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:

- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes

Published in: Marketing, Business, Career
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New Year's Resolution: Smarter Campaigns-Better Results

  1. 1. New Year’s Resolution Smarter Campaigns – Better Results Sangram Vajre Director of Marketing Pardot, a salesforce.com company @sangramvajre
  2. 2. Safe Harbour Safe harbour statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. #PardotWebinar
  3. 3. Who am I and what do I do? Marketing Director #PardotWebinar Pipeline Driver? #PardotWebinar
  4. 4. Poll Do you currently use marketing automation? - Yes - No #PardotWebinar #PardotWebinar
  5. 5. Evolution of Technology #PardotWebinar #PardotWebinar
  6. 6. Evolution of Marketers #PardotWebinar
  7. 7. Evolution of Sales #PardotWebinar
  8. 8. Elements of a Marketing Campaign #PardotWebinar #PardotWebinar
  9. 9. Elements of a Marketing Campaign #PardotWebinar #PardotWebinar
  10. 10. Elements of a Sales Campaign #PardotWebinar #PardotWebinar
  11. 11. All Elements of a B2B Campaign #PardotWebinar #PardotWebinar
  12. 12. #PardotWebinar #PardotWebinar
  13. 13. #PardotWebinar #PardotWebinar
  14. 14. #PardotWebinar #PardotWebinar
  15. 15. #PardotWebinar
  16. 16. #PardotWebinar
  17. 17. So, how do you align sales and marketing campaigns? #PardotWebinar #PardotWebinar
  18. 18. 1 Set a meeting with your sales counterpart on a mini-campaign #PardotWebinar #PardotWebinar
  19. 19. 2 Find out what elements of your overall messaging can be leveraged by sales for that campaign #PardotWebinar #PardotWebinar
  20. 20. 3 Set a mutual goal and ways to accomplish it #PardotWebinar #PardotWebinar
  21. 21. 4 Do regular check-ins and reports to share success or improvements needed #PardotWebinar #PardotWebinar
  22. 22. 5 Repeat it and win by collaboration #PardotWebinar #PardotWebinar
  23. 23. Takeaways •  Look at campaigns holistically and not in parts or individual assets •  A success campaign needs to bring both marketing and sales together •  A campaign should be continuum of things and center around your key message #PardotWebinar #PardotWebinar
  24. 24. Questions #PardotWebinar
  25. 25. Sangram Vajre Director of Marketing @sangramvajre svajre@salesforce.com #PardotWebinar
  26. 26. #PardotWebinar

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