Landing	  Page	  Lessons	  Ge-ng	  Schooled	  in	  Conver5ng	  Leads	  Faster	  Presented	  by:	  	  Ka#	  Newburg,	  Trai...
Agenda	  • Who	  am	  I?	  • Common	  Landing	  Pages	  • Key	  Components	  • Shorter	  Forms	  • Op#mizing	  Landing	  P...
Who	  Am	  I?	  	  
What	  makes	  a	  Landing	  Page?	  So	  we’re	  all	  on	  the	  same	  page…	  
Types	  of	  Landing	  Pages	  • Whitepaper	  Download	  • Webinar	  Registra#on	  • Free	  Trial	  • Request	  a	  Demo	 ...
Key	  Components	  • Clear	  Objec#ve	  • Concise	  Descrip#on	  • Call	  to	  Ac#on	  • Short	  Form	  • Provides	  infor...
Shorter	  Forms	  Get	  their	  foot	  in	  the	  door	  
How	  many	  fields?	            •  Ideal	  is	  4-­‐5	                 •    First	  Name	                 •    Last	  Name...
What	  fields	  to	  include?	  
How	  to	  make	  forms	  easier?	                   Pre-­‐populate	  when	  possible	                   •  BeXer	  User	 ...
Op5mizing	  Landing	  Pages	  Knocking	  their	  socks	  off	  
Remove	  Naviga5on	  
Keep	  It	  Above	  the	  Fold	                            Newspaper	  Rule	                            •  Biggest	  story...
Have	  Clear	  Objec5ves	                           http://www.sugarcrm.com/Free_Trial
Leverage	  Images	  &	  Video	                          •  Images	  should	                             complement	       ...
Email	  Content	  Get	  BeVer	  Informa5on	  •  System	  cannot	  be	  gamed	  •  Capture	  bounces	  /	  opens	  /	  Clic...
What	  Did	  We	  Cover	  • Common	  Landing	  Pages	  • Key	  Components	  • Shorter	  Forms	  • Op#mizing	  Landing	  Pa...
Ques5ons?	  
Contact	  Informa5on	                                Pardot	  Ka5	  Newburg	              950	  East	  Paces	  Ferry	  Rd	...
Upcoming SlideShare
Loading in...5
×

Landing Page Lessons

1,976

Published on

During this 1/2 hour webinar blitz, we will explore landing page building essentials, analysis, and even landing page revision - and discover ways to help you reach your highest landing page conversion potential!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,976
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Landing Page Lessons

  1. 1. Landing  Page  Lessons  Ge-ng  Schooled  in  Conver5ng  Leads  Faster  Presented  by:    Ka#  Newburg,  Training  Coordinator,  Pardot  Tuesday,  July  3,  2012  
  2. 2. Agenda  • Who  am  I?  • Common  Landing  Pages  • Key  Components  • Shorter  Forms  • Op#mizing  Landing  Pages  
  3. 3. Who  Am  I?    
  4. 4. What  makes  a  Landing  Page?  So  we’re  all  on  the  same  page…  
  5. 5. Types  of  Landing  Pages  • Whitepaper  Download  • Webinar  Registra#on  • Free  Trial  • Request  a  Demo  • Event  Sign-­‐Up   What  do  these  have  in  common?  
  6. 6. Key  Components  • Clear  Objec#ve  • Concise  Descrip#on  • Call  to  Ac#on  • Short  Form  • Provides  informa#on  or  value  
  7. 7. Shorter  Forms  Get  their  foot  in  the  door  
  8. 8. How  many  fields?   •  Ideal  is  4-­‐5   •  First  Name   •  Last  Name   •  Email  Address   •  Company   •  No  more  than  10   •  Propor#onate  collateral   •  What  would  you   exchange  for  similar   informa#on?  
  9. 9. What  fields  to  include?  
  10. 10. How  to  make  forms  easier?   Pre-­‐populate  when  possible   •  BeXer  User  Experience   Progressive  Profiling   •  Ask  for  data  in  smaller  por#ons   •  Higher  conversion  rate  
  11. 11. Op5mizing  Landing  Pages  Knocking  their  socks  off  
  12. 12. Remove  Naviga5on  
  13. 13. Keep  It  Above  the  Fold   Newspaper  Rule   •  Biggest  story  up   top   •  Limit  scrolling   •  Call  to  ac#on   above  the  fold  
  14. 14. Have  Clear  Objec5ves   http://www.sugarcrm.com/Free_Trial
  15. 15. Leverage  Images  &  Video   •  Images  should   complement   offer   •  Images  naturally   draw  the  eye   away  from  copy  
  16. 16. Email  Content  Get  BeVer  Informa5on  •  System  cannot  be  gamed  •  Capture  bounces  /  opens  /  Click-­‐Throughs  
  17. 17. What  Did  We  Cover  • Common  Landing  Pages  • Key  Components  • Shorter  Forms  • Op#mizing  Landing  Pages  
  18. 18. Ques5ons?  
  19. 19. Contact  Informa5on   Pardot  Ka5  Newburg   950  East  Paces  Ferry  Rd  Training  Coordinator   Suite  3300  Client  Services   Atlanta,  Georgia  30326  ka#.newburg@pardot.com  @Ka#_Newburg   404.492.6848   877.3B2B.ROI   www.pardot.com  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×