Inspired ideas for
building your
audience
By Chris Savage - @csavage
Chris	
  Savage	
  
Co-­‐founder	
  and	
  CEO	
  of	
  Wis1a	
  
	
  
	
  
	
  
@csavage	
  
chris@wis1a.com	
  
AUDIENCE VS.
FUNNEL
2010 - NO LEADS
THE
ALMIGHTY
FUNNEL
We are social creatures
HUH?
FUNNELS ARE GOOD.
FUNNELS + AUDIENCE =
UNSTOPPABLE
Funnels + Audience are unstoppable.
Funnels + Audience are unstoppable.
BUILDING
AN
AUDIENCE
BUILDING
AN
AUDIENCE
Why video for
audience building?
VIDEO SCALES PEOPLE
We are social creatures
We are social creatures
BORING
SURVEY
EATS
TRUST
We are social creatures
We are social creatures
We are social creatures
VIDEO IS TRUST
How to use video for
audience building
We are social creatures
Make video consistently
We are social creatures
Teach rather than sell
We are social creatures
Connect video to email
We are social creatures
Analyze success
How to start using
video tomorrow
We are social creatures
Start (s)crappy
We are social creaturesKeep it
simple
We are social creaturesBuy lights
Use the camera you have
We are social creatures
Buy lights!!!!
bit.ly/lighting-kit
Take more chances
Take some chances
Iterate
THESE
ARE
LEADS
Thank you!
@csavage
chris@wistia.com
http://wistia.com/learning
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Inspired Ideas for Building Your Audience
Upcoming SlideShare
Loading in...5
×

Inspired Ideas for Building Your Audience

642

Published on

In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like video—and learn how to track your success in Pardot.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
642
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Inspired Ideas for Building Your Audience"

  1. 1. Inspired ideas for building your audience By Chris Savage - @csavage
  2. 2. Chris  Savage   Co-­‐founder  and  CEO  of  Wis1a         @csavage   chris@wis1a.com  
  3. 3. AUDIENCE VS. FUNNEL
  4. 4. 2010 - NO LEADS
  5. 5. THE ALMIGHTY FUNNEL
  6. 6. We are social creatures
  7. 7. HUH?
  8. 8. FUNNELS ARE GOOD. FUNNELS + AUDIENCE = UNSTOPPABLE
  9. 9. Funnels + Audience are unstoppable.
  10. 10. Funnels + Audience are unstoppable.
  11. 11. BUILDING AN AUDIENCE
  12. 12. BUILDING AN AUDIENCE
  13. 13. Why video for audience building?
  14. 14. VIDEO SCALES PEOPLE
  15. 15. We are social creatures
  16. 16. We are social creatures BORING SURVEY EATS TRUST
  17. 17. We are social creatures
  18. 18. We are social creatures
  19. 19. We are social creatures VIDEO IS TRUST
  20. 20. How to use video for audience building
  21. 21. We are social creatures Make video consistently
  22. 22. We are social creatures Teach rather than sell
  23. 23. We are social creatures Connect video to email
  24. 24. We are social creatures Analyze success
  25. 25. How to start using video tomorrow
  26. 26. We are social creatures Start (s)crappy
  27. 27. We are social creaturesKeep it simple
  28. 28. We are social creaturesBuy lights Use the camera you have
  29. 29. We are social creatures Buy lights!!!! bit.ly/lighting-kit
  30. 30. Take more chances
  31. 31. Take some chances
  32. 32. Iterate
  33. 33. THESE ARE LEADS
  34. 34. Thank you! @csavage chris@wistia.com http://wistia.com/learning
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×