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Inspired Ideas for Building Your Audience

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In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like …

In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like video—and learn how to track your success in Pardot.

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  • 1. Inspired ideas for building your audience By Chris Savage - @csavage
  • 2. Chris  Savage   Co-­‐founder  and  CEO  of  Wis1a         @csavage   chris@wis1a.com  
  • 3. AUDIENCE VS. FUNNEL
  • 4. 2010 - NO LEADS
  • 5. THE ALMIGHTY FUNNEL
  • 6. We are social creatures
  • 7. HUH?
  • 8. FUNNELS ARE GOOD. FUNNELS + AUDIENCE = UNSTOPPABLE
  • 9. Funnels + Audience are unstoppable.
  • 10. Funnels + Audience are unstoppable.
  • 11. BUILDING AN AUDIENCE
  • 12. BUILDING AN AUDIENCE
  • 13. Why video for audience building?
  • 14. VIDEO SCALES PEOPLE
  • 15. We are social creatures
  • 16. We are social creatures BORING SURVEY EATS TRUST
  • 17. We are social creatures
  • 18. We are social creatures
  • 19. We are social creatures VIDEO IS TRUST
  • 20. How to use video for audience building
  • 21. We are social creatures Make video consistently
  • 22. We are social creatures Teach rather than sell
  • 23. We are social creatures Connect video to email
  • 24. We are social creatures Analyze success
  • 25. How to start using video tomorrow
  • 26. We are social creatures Start (s)crappy
  • 27. We are social creaturesKeep it simple
  • 28. We are social creaturesBuy lights Use the camera you have
  • 29. We are social creatures Buy lights!!!! bit.ly/lighting-kit
  • 30. Take more chances
  • 31. Take some chances
  • 32. Iterate
  • 33. THESE ARE LEADS
  • 34. Thank you! @csavage chris@wistia.com http://wistia.com/learning