View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
The Eyes Have It Don’t be LOUD! • Only a few colors Text • Black • Blue Hyperlinks • 14+ Size • No White Text on Black • Easy to ﬁnd Call to Ac.on
Leverage Images & Video • Images should complement oﬀer • Images naturally draw the eye away from copy
Push Their BuAon • Forms with the word “submit” on the data form submission bu4on perform signiﬁcantly worse than those that have Grab Your Seat something else on them (17% vs. 14.5%) and that ‘click here’ and ‘go’ outperformed ‘submit’, ‘download’, and ‘register’. • BuRon should be conspicuous
Don’t Forget Mobile Less Real Estate Be Concise • Logo • Copy • Short Form displayed ver.cally • “Go” buRon SHck with leading pla[orms http://www.marketingsherpa.com/article.php?ident=32086#
Email Content Get BeAer InformaHon • System cannot be gamed • Capture bounces / opens / Click-‐Throughs