Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing
 

Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing

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Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and ...

Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.

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    Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing Presentation Transcript

    • New Rules of Social Business Clint Oram
    • #pardot2012#sugarcrm
    • About Me •  CTO & Co-Founder, SugarCRM Inc. •  @sugarclint •  clint@sugarcrm.com •  slideshare.net/sugarclint
    • About SugarCRM •  Business –  Leading provider of Open Source CRM Software –  Founded April 2004 –  HQ in Cupertino, California •  Market Traction –  Award winning products –  3rd largest global CRM provider by users –  1M+ users; 80,000+ organizations •  World’s Fastest Growing CRM Company –  73%+ billings growth 1H 2012 over 1H 2011 –  > 10 Million downloads –  2,500+ new customers in last 12 months in 80+ countries
    • CRM
    • CRM CRM empowers you to gain and retain customers
    • CRM CRM empowers you to gain and retain customers by providing greater visibility into sales, marketing and support so you can deliver an excellent customer experience
    • CRM •  Enables collaboration •  Provides visibility •  Gives financial predictability •  Boost revenue •  Leverages existing technology investment
    • Social CRM Social CRM is an extension of CRM, not a replacement for CRM
    • Social CRM"CRM is a philosophy & a business strategy, supported by atechnology platform, business rules, workflow, processes &social characteristics, designed to engage thecustomer in a collaborative conversation in orderto provide mutually beneficial value in a trusted &transparent business environment. Its the companysresponse to the customers ownership of theconversation."
    • Change
    • Change: Egypt’s Facebook Revolution
    • Change: Occupy Wall Street Revolution
    • Change: Customers Believe Customers Not Companies!
    • Change: Traditional Marketing Funnelsource: Forrester Research, Inc
    • Change: New Marketing Funnelsource: Forrester Research, Inc
    • Change: Social is Changing Business
    • The New Rules
    • Rule #1: You Are Not In Control
    • Customers Manage You
    • Rule #2: Traditional Marketing is Declining Growth of Marketing Spend Over Next 2-3 Years Decline Grow -100% -80% -60% -40% -20% 0% 20% 40% 60% 80% -5% 67%Social Media   -11% 64%Digital and Online  Public Relations   -5% 61%Direct Marketing   -8% 58%Data Analysis   -5% 58%Marketing Collateral   -14% 57%Paid Search   -10% 48%Events   -19% 45%Print   -67% 14%TV and Radio   -74% 9%Out-of-Home   -35% 8% Source: Booz & Company’s B2B Marketing Survey 2010
    • How People Connect with Companies Inbound Permission Customer-DrivenOutboundInterruptionVendor-Driven
    • Rule #3: Customer Service IS Marketing
    • The Ultimate Question
    • Rule #4: Join the Conversation
    • Interact Via Social Media “85% of respondents believe companies should not just present information via social media, but use it to interact and become more engaged with them.” - Cone Inc Report: “Social Media in Business”
    • Rule #5: Integrate People with TechnologySydney restaurant replaces menus with iPadshttp://www.redmondpie.com/sydney-restaurant-uses-ipad-as-a-menu-card/
    • Evolution
    • How to get started?
    • Complicated
    • What are your pain points? Marketing Issue Brand Escalation Protection Community Thought Support LeadershipSupport Knowledge Sharing Social Demand Generation Content Customer Sharing Engagement Customer Profile Sales
    • Start with Inbound Marketing
    • CRM for EVERYONE See you in New York for SugarCon 2013!
    • Thank You @sugarclintlinkedin/clintoram @sugarcrmfacebook/sugarcrm