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A well-thought-out CRM integration will lead to less work with better results. A poor configuration can result in missed leads, automation disasters, and a lack of reporting. In these slides, Rob MacEwen brings opportunities into focus and identifies the pitfalls to consider when integrating Pardot with your CRM system. He will cover a multitude of topics including why marketing is driving data quality, managing the handoff between Sales and Marketing, reporting on Pardot within your CRM, and how to avoid common mistakes that prompt a re-implementation.
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