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Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

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Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

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    Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011 Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011 Presentation Transcript

    • Can you Live without Marketing Automation?
      Why Integrated Marketing Automation is a Must
      Mathew Sweezey
    • What is ahead
      A little about me
      Marketing,like it was 1999
      The Smartest man in 1999
      The Real World
      Apprenda: A Marketing Automation Success Story
    • Mathew Sweezey
      Director of Sales, Pardot Europe
    • Jesse
    • Me
    • Prince:
      He recorded
      “Party like its 1999”
    • Excel
      Silo Tools
      Salesforce 1999
    • Email
      CRM
      Website
      Excel
      Silo Tools
    • Number of Leads
      ROMI
    • “Spreadsheet”
      “Jockey”
    • Lead A
      Lead B
    • Form = Lead
      Excel
      Trying to create these would invoke another type of "Four Letter” word in 1999
    • “This is not a lead”
      The Lead Black hole
    • 1999
      Silo Tools
    • Smartest Man in 1999
    • Excel
      Content
    • Excel
      Silo Tools
      Woof Woof
    • Marketing
      Automation
      In 1999
    • 2011
      Silo Tools
    • Marketing
      Automation
      It’s what happens when your CRM, Email, and Website are all in one house
      Silo Tools
    • Excel
      Salesforce.com 2011
    • Excel
      Big Brother Tracking
    • Lead Scoring
      Excel
    • Cold Leads In
      MQL Out
      Silo Tools
    • Sales now bows to your Greatness
    • Excel
      Automatic ROI Tracking
    • Thinks you deserve a Promotion
      So Jealous!
    • Excel
      Silo Tools
    • Form Submission
      Salesforce.com
      Excel
      Auto-responder Email
      Silo Tools
    • Marketing Team of 2
      Salesforce.com
      +
      Marketing Automation
      Excel
      Silo Tools
    • 40
      300
      Excel
      Leads per month
      Silo Tools
    • Sales connectswith 1 in 4 MQLs instead of 1 in 18
      Excel
      Silo Tools
    • www2.Pardot.com/dreamforce2011
      Excel
      Silo Tools
    • Mathew Sweezey
      Mathew.sweezey@pardot.com
      @msweezey